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Most popular at the top
- Diplomica Verlag 2009; US$ 30.04
The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides... more...
- Taylor and Francis 2013; US$ 52.95
This volume interrogates what "global" means in the context of "communication," and who benefits from global communication practices and industries. Emerging scholars contribute their unique perspectives in communication scholarship, charting innovative directions for research that connects empirical evidence with pressing questions of social significance.... more...
- SAGE Publications 1996; US$ 58.00
The dramatic developments in global communication are altering the specifics of our societies. Hamid Mowlana offers an interdisciplinary and intercultural approach to international communication in this volume, focusing on both the human dimensions and the technological imperatives. Global Communication in Transition covers a range of issues from... more...
- Taylor and Francis 2012; US$ 49.95
This edited volume examines the ways that global media shapes relations between place, culture, and identity. Through the included essays, Chopra and Gajjala offer a mix of theoretical reflections and empirical case studies that will help readers understand how the media can shape cultural identities and, conversely, how cultural formations can influence... more...
- Wiley 2015; US$ 195.00
The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused... more...
- Edward Elgar Publishing 2015; US$ 60.00
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure.... more...
- De Gruyter 2014; US$ 210.00
There is a growing need for a survey presentation of the history and theory of media as they relate to literature. Thishandbook fills this gap and meets the need for a comprehensive survey of all media used for literary communication. It provides an inventory of the current state of research in this field, and will be an important source... more...
- Marshall Cavendish 2013; US$ 24.99
For almost two decades, the columns of journalist Tom Plate have been featured in leading newspapers of the world and have focused entirely on one gigantic subject the dynamic rise of Asia. Now, for the first time, the best of these columns has been organized into a substantial anthology, annotated with personal comments by Professor Plate,... more...
- De Gruyter 2001; US$ 140.00
In the general acceptance of the term, charisma is used to refer to people with unusual abilities and a high degree of personal magnetism. Many of them are however only perceived as such via the media. The question of how the media create cult figures is thus of immediate and obvious relevance. In this volume the issue is addressed by... more...
- VS Verlag für Sozialwissenschaften 2007; US$ 39.99
Barbara Berkel untersucht, inwieweit Konflikte die Entwicklung einer europäischen Öffentlichkeit stimulieren können. Die Autorin baut auf einem liberalen Verständnis massenmedial hergestellter Öffentlichkeit auf und unterstellt, dass sich ein Prozess der Europäisierung nationaler Öffentlichkeiten im Rahmen von Politikfeldern vollzieht. Aus einer konflikttheoretischen... more...