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- Elsevier Science 1995; US$ 245.00
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured... more...
- Schwabe Verlag Basel 2013; US$ 0.00
SQM 2/2010: Mario Schranz / Mark Eisenegger / Kurt Imhof / Jörg Schneider Wirtschaftsberichterstattung in der Krise (eBook) Studien Qualität der Medien 2/2010 Format eBook: PDF more...
- De Gruyter 2014; US$ 42.00
The new edition of this textbook provides a comprehensive and up-to-date introduction to media linguistics. It presents basic terms in communication theory and describes the major linguistic phenomena in today?s German-language mass media (press, radio, TV, and the ?new media?), including recent examples. more...
- Taylor and Francis 2014; US$ 45.95
With our increasing use of digital and online media, the way we interact with these forms of communication is having an enormous impact on our literacy and learning. In Digital Literacies , Julia Gillen argues that to a substantial extent Linguistics has failed to rise to the opportunities presented by studying language in digital contexts. Assuming... more...
- UNP - Nebraska Paperback 2014; US$ 35.00
The proliferation of media and their ever-increasing role in our daily life has produced a strong sense that understanding media?everything from oral storytelling, literary narrative, newspapers, and comics to radio, film, TV, and video games?is key to understanding the dynamics of culture and society. Storyworlds across Media explores how media,... more...
- De Gruyter 2014; US$ 168.00
Urban spaces are configurations of discursively generated places. This volume of essays in discursively oriented urban research features a broad range of interdisciplinary perspectives. A focus is placed on practices and resources for analyzing urban spaces, as well as on communicative markers of urban identity. The book reveals urban... more...
- Taylor and Francis 2014; US$ 39.95
Social Media is fast becoming a key area of linguistic research. This highly accessible guidebook leads students through the process of undertaking research in order to explore the language that people use when they communicate on social media sites. This textbook provides: An introduction to the linguistic frameworks currently used to analyse... more...
- John Benjamins Publishing Company 2014; US$ 143.00
Given the extensive use of LOL ( Laughing Out Loud ), MDR ( Mort De Rire ) and PTDR ( PéTé De Rire ) in French texting and the inclusion of lol in the Oxford English Dictionary in 2011 and in Le Petit Robert in 2013, this paper aims to study the functioning of these three initialisms. Considered mainly as interjections, I hypothesize... more...
- Franz Vahlen 2014; US$ 45.80
Medienmanagement Dieses Handbuch behandelt in übersichtlicher Weise das gesamte Themenfeld des Medienmanagements, wobei es besonderen Wert auf eine ganzheitliche und umfassende Sichtweise legt. Es versteht sich als Einführungswerk in das Medienmanagement aus betriebswirtschaftlicher Sicht. Der Stoff ist in 40 handliche, gut überschaubare Kapitel gegliedert,... more...