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Most popular at the top
- Taylor and Francis 2013; US$ 160.00
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education... more...
- Taylor and Francis 2014; US$ 45.95
With our increasing use of digital and online media, the way we interact with these forms of communication is having an enormous impact on our literacy and learning. In Digital Literacies , Julia Gillen argues that to a substantial extent Linguistics has failed to rise to the opportunities presented by studying language in digital contexts. Assuming... more...
- Marshall Cavendish 2013; US$ 24.99
For almost two decades, the columns of journalist Tom Plate have been featured in leading newspapers of the world and have focused entirely on one gigantic subject the dynamic rise of Asia. Now, for the first time, the best of these columns has been organized into a substantial anthology, annotated with personal comments by Professor Plate,... more...
- Diplomica Verlag 2009; US$ 35.94
The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides... more...
- Franz Vahlen 2014; US$ 51.84
Medienmanagement Dieses Handbuch behandelt in übersichtlicher Weise das gesamte Themenfeld des Medienmanagements, wobei es besonderen Wert auf eine ganzheitliche und umfassende Sichtweise legt. Es versteht sich als Einführungswerk in das Medienmanagement aus betriebswirtschaftlicher Sicht. Der Stoff ist in 40 handliche, gut überschaubare Kapitel gegliedert,... more...
- ABC-CLIO 2014; US$ 131.00
Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. more...
- De Gruyter Mouton 2014; US$ 630.00
The new edition of this textbook provides a comprehensive and up-to-date introduction to media linguistics. It presents basic terms in communication theory and describes the major linguistic phenomena in today?s German-language mass media (press, radio, TV, and the ?new media?), including recent examples. more...
- Crown Publishing Group 2005; US$ 14.95
Now entering Hollywood Nation?where fact blurs with fiction, virtue with vice Millions of Americans are outraged by the radical politics of self-appointed celebrity pundits like Michael Moore, Barbra Streisand, Sean Penn, and Susan Sarandon. And actually, these stars? public pronouncements could be the least of our worries, as New York Times bestselling... more...
- Baylor University Press 2007; US$ 24.95
Mike Alsford introduces us to a range of heroic and villainous archetypes on a journey through film, television, comic books, and literature. On the way, he addresses questions such as: What is a true hero? What is a true villain? Have we misunderstood these terms? What kind of societal values do our mythical heroes and villains represent? In trying... more...