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- Rowman & Littlefield Publishers 2006; US$ 28.99
A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications,... more...
- Rowman & Littlefield Publishers 2006; US$ 26.99
In The Media Globe , a diverse group of scholars follows emerging patterns in media beyond the United States, identifying the issues and the potential impacts on democratic communication. The authors assess the current tensions between global media practices and cultural norms, further considering alternatives in global communication that could better... more...
- Rowman & Littlefield Publishers 2000; US$ 36.99
As we enter the new century, how and to what extent will the new realities of the post-Cold War world, as well as advances in communication technology, influence news reporting, public attitudes, and, most of all, foreign policy decisions on both sides of the Atlantic Ocean? In this volume, American and European scholars examine change and continuity... more...
- Taylor and Francis 2013; US$ 150.00
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education... more...
- Rowman & Littlefield Publishers 2004; US$ 41.99
New Frontiers in International Communication Theory offers a wide-ranging assessment of the present state of the field of international communication and charts new directions for theory and research. It brings together renowned and emerging scholars who challenge the field to move beyond the limits of existing formulations, approaches, and trajectories,... more...
- Elsevier Science 1995; US$ 245.00
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured... more...
- Diplomica Verlag 2009; US$ 37.50
The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides... more...
- Taylor and Francis 2014; US$ 49.95
A classic now in its 14 th edition, Communication Technology Update and Fundamentals is the single best resource for students and professionals looking to brush up on how these technologies have developed, grown, and converged, as well as what?s in store for the future. It begins by developing the communication technology framework?the history,... more...
- Mangalam Publishers 2007; US$ 45.00
This comprehensive Handbook provides a synthesis of current work and research in Media and Communication Management. The volume has been developed around two primary objectives : assessing the state of knowledge for the key topics in the media management and communication fields; and establishing the research agenda in these areas, ultimately pushing... more...
- Marshall Cavendish 2013; US$ 24.99
For almost two decades, the columns of journalist Tom Plate have been featured in leading newspapers of the world and have focused entirely on one gigantic subject the dynamic rise of Asia. Now, for the first time, the best of these columns has been organized into a substantial anthology, annotated with personal comments by Professor Plate,... more...