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  • Global Advertising in a Cultural Contextby Mirjana Milenkovic

    Diplomica Verlag 2009; US$ 31.07

    The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides... more...

  • Medienmanagementby Martin Gläser

    Franz Vahlen 2014; US$ 44.81

    Medienmanagement Dieses Handbuch behandelt in übersichtlicher Weise das gesamte Themenfeld des Medienmanagements, wobei es besonderen Wert auf eine ganzheitliche und umfassende Sichtweise legt. Es versteht sich als Einführungswerk in das Medienmanagement aus betriebswirtschaftlicher Sicht. Der Stoff ist in 40 handliche, gut überschaubare Kapitel gegliedert,... more...

  • Misunderstanding in Social Lifeby Juliane House; Gabriele Kasper; Steven Ross

    Taylor and Francis 2014; US$ 94.95

    Misunderstanding is a pervasive phenomenon in social life, sometimes with serious consequences for people's life chances. Misunderstandings are especially hazardous in high-stakes events such as job interviews or in the legal system. In unequal power encounters, unsuccessful communication is regularly attributed to the less powerful participant, especially... more...

  • In the Middle of the Future Tom Plate on Asiaby Tom Plate

    Marshall Cavendish 2013; US$ 24.99

    For almost two decades, the columns of journalist Tom Plate have been featured in leading newspapers of the world and have focused entirely on one gigantic subject — the dynamic rise of Asia. Now, for the first time, the best of these columns has been organized into a substantial anthology, annotated with personal comments by Professor Plate,... more...

  • The Routledge Companion to Media & Genderby Cynthia Carter; Linda Steiner; Lisa McLaughlin

    Taylor and Francis 2013; US$ 225.00

    The Routledge Companion to Media and Gender offers a comprehensive examination of media and gender studies, charting its histories, investigating ongoing controversies, and assessing future trends. The 59 chapters in this volume, written by leading researchers from around the world, provide scholars and students with an engaging and authoritative... more...

  • Understanding Digital Literaciesby Rodney H. Jones; Christoph A. Hafner

    Taylor and Francis 2012; US$ 33.95

    Assuming no knowledge of linguistics, Understanding Digital Literacies provides an accessible and timely introduction to new media literacies. It supplies readers with the theoretical and analytical tools with which to explore the linguistic and social impact of a host of new digital literacy practices. Each chapter in the volume covers a different... more...

  • Kooperation oder Kontrolle?by Christoph G. Grimmer

    Herbert von Halem Verlag 2014; US$ 29.87

    Die Vereine der Fußball-Bundesliga setzen gemeinsam pro Saison etwa 2,2 Milliarden Euro um. Mehr als 12 Millionen Zuschauer zieht es in einer Spielzeit in die Stadien und Woche für Woche verfolgen Millionen die Bundesliga-Spiele vor den Fernsehern. Die Sendelizenzen kosten inzwischen mehr als 600 Millionen Euro pro Saison - Profifußball ist wirtschaftlich... more...

  • Heroes and Villainsby Mike Alsford

    Baylor University Press 2007; US$ 24.95

    Mike Alsford introduces us to a range of heroic and villainous archetypes on a journey through film, television, comic books, and literature. On the way, he addresses questions such as: What is a true hero? What is a true villain? Have we misunderstood these terms? What kind of societal values do our mythical heroes and villains represent? In trying... more...

  • Representing Healthby Martin King

    Palgrave Macmillan Ltd. 2004; US$ 50.00

    Representing Health addresses the importance of the media in shaping and reflecting public perceptions and attitudes to health and illness. more...

  • Beleid inzake media, cultuur en kwaliteitby Scientific Council for Government Policy; F.J.P.M. Hoefnagel; P. den Hoed

    Amsterdam University Press 2005; US$ 27.00

    Het cultuur- en mediabeleid van de overheid zijn in veel Westeuropese landen vanouds organisatorisch met elkaar verbonden. In Nederland is sinds begin jaren tachtig deze samenhang versterkt. In deze webpublicatie wordt de vraag opgeworpen in hoeverre de inhoudelijke koppeling houdbaar en gewenst is. Verder komen de zin, noodzaak en urgentie van het... more...