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Most popular at the top
- Taylor and Francis 2002; US$ 59.95
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric. more...
- Palgrave Macmillan 2009; US$ 100.00
This book argues that we have moved into a new cultural period, automodernity, which represents a social, psychological, and technological reaction to postmodernity. In fact, by showing how individual autonomy is now being generated through technological and cultural automation, Samuels posits that we must rethink modernity and postmodernity. Part... more...
- John Benjamins Publishing Company 2006; US$ 173.00
This book challenges two tacit presumptions in the field of intercultural communication research. Firstly, misunderstandings can frequently be found in intercultural communication, although, one could not claim that intercultural communication is constituted by misunderstandings alone. This volume shows how new perspectives on linguistic analyses of... more...
- John Benjamins Publishing Company 2005; US$ 158.00
Winner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those... more...
- John Benjamins Publishing Company 2001; US$ 180.00
This volume is dedicated to questions arising in linguistic, sociological and anthropological analyses of intercultural encounters. It aims at presenting new theoretical and methodological aspects of Intercultural Communication, focusing on issues such as ideology and hegemonial attitudes, communicative genres and culture specific repertoires of genres,... more...
- I.B.Tauris 2007; US$ 27.00
The dramatic changes in television broadcasting during the twentieth century?s third quarter reflected and promoted the development of a new form of consumer culture in Britain. Society was becoming marked by fragmentation, individualism and consumerism and at the same time, ITV, a new commercial service, was challenging the middle-class, public service... more...
- Springer Fachmedien 2010; US$ 59.99
- Rutgers University Press 2011; US$ 24.95
Beyond Globalization highlights how mediated practices have become integral to global culture; how social practices have emerged out of computer-related industries; how contemporary apocalyptic narratives reflect the anxieties of a U.S. culture facing global challenges; and how design, play, and technology help us understand the histories and ideals... more...