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- Taylor and Francis 2014; US$ 59.95
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising... more...
- Taylor and Francis 2012; US$ 59.95
The Routledge Handbook of Language and Intercultural Communication constitutes a comprehensive introduction to the multidisciplinary field of intercultural communication, drawing on the expertise of leading scholars from diverse backgrounds. The Handbook is structured in five sections and covers historical perspectives, core issues and topics, and... more...
- Taylor and Francis 2014; US$ 49.95
Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building... more...
- Taylor and Francis 2014; US$ 60.95
As the 21st century gets into stride so does the call for a discipline combining culture and translation. This second edition of Translating Cultures retains its original aim of putting some rigour and coherence into these fashionable words and lays the foundation for such a discipline. This edition has not only been thoroughly revised, but it has... more...
- Taylor and Francis 2014; US$ 84.95
The changing pattern of contemporary media is one of the most striking and important transformations of our age. This major new work seeks to understand the implications of a series of mediated processes in relation to public cultures and modern identities. In The Transformation of the Media the author leads the reader through a number of complex... more...
- transcript 2014; US$ 28.00
»Medias in res« steht seit Horaz für die rhetorische Kunst, sogleich zur Sache zu kommen, mitten in die Dinge hinein. »Medium« wurde das in der Mitte Befindliche genannt und bezeichnete so den Zwischenraum, den Unterschied und die Vermittlung. Von diesem grundlegenden Begriff der Medialität als eines verbindenden und zugleich trennenden Dazwischen... more...
- Wiley 2011; US$ 48.95
This newly revised edition is both a lively introduction and practical guide to the main concepts and challenges of intercultural communication. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and practitioners with a comprehensive... more...
- De Gruyter 2009; US$ 182.00
Why do people from different cultural backgrounds often misunderstand each other even when they usea common language to interact? Why do arguments that we find reasonable not seem so to members of other cultural groups? Global Linguistics addresses these and other basic questions about language and discourse in intercultural communication,... more...
- Taylor and Francis 2002; US$ 52.95
Radio journalists have witnessed much of the history of the twentieth century. From early documentary recordings , to the ground-breaking war reporting of Ed Murrow and Richard Dimbleby, to the sophisticated commentaries of Alistair Cooke and reporters such as Fergal Keane, International Radio Journalism explores the way radio has covered the most... more...
- Routledge 2004; US$ 124.95
For journalists and reporters, the allegation of hegemonic practices constitutes a most serious condemnation. However, this author shows how hegemony is an almost unwitting process which supports the status quo and establishment. more...