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- Springer Fachmedien Wiesbaden 2015; Not Available
Der heutige Kommunikationsprofi muss ein Allrounder sein und Klassik, Social Media, Issue Management, Media Relations und Storytelling gleichzeitig beherrschen. Wie Sie aus gewohnten Kommunikationsmustern ausbrechen und neue Kanäle zu Ihren Zielgruppen erfolgreich aufbauen, erfahren Sie in diesem Buch. Zahlreiche renommierte ... more...
- Taylor and Francis 2014; US$ 48.95
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated... more...
- Taylor and Francis 2014; US$ 52.95
Across the academy, scholars are debating the question of what bearing scientific inquiry has upon the humanities. The latest addition to the AFI Film Readers series, Cognitive Media Theory takes up this question in the context of film and media studies. This collection of essays by internationally recognized researchers in film and media studies,... more...
- Taylor and Francis 2013; US$ 39.95
This book brings together a huge range of material including academic articles, film scripts and interplanetary messages adrift on space probes with supporting commentary to clarify their imporatance to the field. Communication Studies: The Essential Resource is a collection of essays and texts for all those studying communication at university... more...
- Intellect Books Ltd 2013; US$ 32.00
This book is the first collection of essays to explore the changing relationships between war, media, and the public from a multidisciplinary perspective and over an extended historical period. It is also the first textbook for students in this field, discussing a wide range of theoretical concepts and methodological tools for analyzing the nature... more...
- Springer Fachmedien Wiesbaden 2012; Not Available
Robert King Merton (1910 ? 2003) gilt heute längst als Klassiker der Soziologie. Er kann als der bedeutendste Soziologe der zweiten Hälfte des 20. Jahrhunderts und als Wegbereiter einer modernen Soziologie bezeichnet werden, die das konstitutive Verhältnis von soziologischer Theorie und empirischer Forschung ins Zentrum des Interesses gerückt hat.... more...
- Taylor and Francis 2012; US$ 24.95
There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to... more...
- Intellect Books Ltd 2011; US$ 32.00
This book is written by media scholars from all over Europe who are members of the Euromedia Research Group. What unites the group is the joint interest of its members in the analysis of media structures and media policy in Europe against the background of contemporary communication theories and concepts. The book has two parts: First, it looks into... more...
- Palgrave Macmillan 2009; US$ 105.00
This book argues that we have moved into a new cultural period, automodernity, which represents a social, psychological, and technological reaction to postmodernity. In fact, by showing how individual autonomy is now being generated through technological and cultural automation, Samuels posits that we must rethink modernity and postmodernity. Part... more...