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Mass media; Research; Methodology

Most popular at the top

  • Media and Communicationby Paddy Scannell

    SAGE Publications 2007; US$ 56.00

    "An excellent book providing students with a historical understanding of mass media and communication. Theories, concepts and models are intertwined throughout the chapters challenging students to critically understand and evaluate the role of mass media in society." - Stephanie Goodwin, University of Central Lancashire "In a field whose boundaries... more...

  • Mediendidaktikby Michael Kerres

    De Gruyter 2013; US$ 70.00

    Neue Lernmedien sind eine Herausforderung für die Bildungsarbeit. Oft wird von den "Potenzialen multi- und telemedialer Lernumgebungen" (CBT, Internet, Videokonferenzen etc.) gesprochen, doch in der Praxis sind die Lernangebote häufig enttäuschend. Dieses Buch stellt den Prozess der Konzeption und Entwicklung neuer Bildungsmedien systematisch... more...

  • Methoden der empirischen Kommunikationsforschungby Hans-Bernd Brosius; Alexander Haas; Friederike Koschel

    VS Verlag für Sozialwissenschaften 2012; US$ 19.95

    Dieses Buch ist eine Einführung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln, und eignet sich als vertiefende Begleitung einführender Vorlesungen und als praxisorientierte Handreichung... more...

  • Schlüsselereignisse in der Medienberichterstattungby Elisabeth Rauchenzauner

    VS Verlag für Sozialwissenschaften 2009; US$ 59.99

    Die Theorie der Schlüsselereignisse ist ein Forschungsgebiet der Medienwissenschaft, das sich mit der Karriere von Themen in der Medienberichterstattung befasst. Elisabeth Rauchenzauner untersucht die kurz- und langfristigen Auswirkungen von Schlüsselereignissen auf die journalistische Berichterstattung, die Bedeutung von Nachrichtenfaktoren für Schlüsselereignisse,... more...

  • Teaching Communicationby Anita L. Vangelisti; John A Daly; Gustav W. Friedrich

    Taylor and Francis 2013; US$ 99.95

    The field of communication was founded, in part, because of a need to make people better communicators. That meant teaching them how to communicate more effectively, whether it be in public settings or in private. Most of that teaching has happened within the classroom and many professionals have spent their lives instructing others on various aspects... more...

  • Teaching Communication and Media Studiesby Jan Fernback

    Taylor and Francis 2014; US$ 42.95

    Designed for communication/media educators and graduate students, Teaching Communication and Media Studies is a practical and conceptual guide to teaching university courses in communication and media studies. Relying on her extensive experience instructing graduate students on the ins and outs of teaching, Jan Fernback discusses theoretical and... more...

  • Time and Media Marketsby Alan B. Albarran; Angel Arrese Reca

    Taylor and Francis 2003; US$ 49.95

    This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality... more...

  • Understanding Media Economicsby Gillian Doyle

    SAGE Publications 2002; US$ 60.00

    `This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute more...

  • Why Study the Media?by Roger Silverstone

    SAGE Publications 1999; US$ 54.00

    Written as a manifesto and in order to set a new intellectual agenda, Why Study the Media? argues for the importance of the media in our culture and society and the consequent necessity of taking the media seriously as an object of enlightened but rigorous investigation. more...

  • The Year That Defined American Journalismby W. Joseph Campbell

    Routledge 2006; US$ 27.95

    Explores the succession of remarkable and decisive moments in American journalism during 1897 - a year of significant transition that helped redefine the profession and shape its modern contours. This work introduces the year-study methodology to mass communications research and provides an understanding of a pivotal moment in media history. more...