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Zielgerichtetes Sportsponsoring eines mittelständischen Unternehmens: Ansatzmöglichkeiten für einen Imagetransfer und die Zielgruppenansprache im FrauenfußballDiplomica Verlag 2011; US$ 21.78
Hauptbeschreibung Die vorliegende Arbeit untersucht an einem praktischen Beispiel Ansatzmöglichkeiten für einen Imagetransfer beim Sportsponsoring und die Zielgruppenansprache im Bereich des Frauenfußballs. Dabei werden die Vor- und Nachteile, die sich aus einer Sponsoring-Verbindung sowohl für das Unternehmen als auch für den Verein ergeben können... more...
- Nomos Verlagsgesellschaft 2013; US$ 47.49
Spielbanken und Spielhallen zwischen Landes-, Bundes- und Unionsrecht : zwei Rechtsgutachten more...
- Edward Elgar Publishing 2011; US$ 60.00
This Handbook presents a comprehensive collection of essays by leading scholars and practitioners in the burgeoning field of international sports law. The authors address significant legal issues on two gradually converging tracks: the mainstream institutional framework of the law, primarily the International Olympic Committee, international sports... more...
- De Gruyter 2007; US$ 133.00
This work compiles and comments for the first time on a selection of the most important decisions of national and international sports tribunals. The book evaluates the most important cases of the last 30 years in the field of national sports associations as well as some fundamental judgments of foreign associations (among others, FIFA and UEFA). more...
- Springer 2013; US$ 129.00
??This book examines sports doping from production and distribution, detection and punishment. Detailing the daily operations of the trade and its gray area as a semi-legal market, the authors cover important issues ranging from athletes most at risk to the role of organized crime in sports doping, and whether sports governing bodies are enabling the... more...
- Springer 2013; US$ 229.00
European Sports Law: Collected Papers 2nd edition contains the collected works (1989-2012) of Stephen Weatherill, Jacques Delors Professor of European Community Law, Somerville College, University of Oxford, United Kingdom, with an extensive introduction on the background and rationale for the selected papers.Stephen Weatherill is a leading academic... more...
- Springer 2014; US$ 129.00
This book analyses the voluminous and meandering case law on gambling of the Court of Justice from an empirical perspective. It offers a comprehensive overview of the legal situation of gambling services in the EU Single Market. Additionally, the book presents the current state of research on gambling addiction. It then seeks to answer the central... more...
- BRILL 2007; US$ 177.00
Brings together a range of perspectives from the debate surrounding the regulation of gambling from within the context both of the EU and the USA. This book looks at lessons which European jurisdictions can learn from American experiences in this field, and covers discussions on the gambling economics in Europe. more...
- Taylor and Francis 2006; US$ 83.95
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides... more...
- Taylor and Francis 2013; US$ 69.95
As the commercialization of sport grows, the need for proper regulation increases. In legal terms, sport is part of the entertainment and media industries which are subject to rapid change. This work brings together experts in many fields to analyze these changes and to discuss the implications of issues such as the BSkyB-Manchester United case, civil... more...