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Most popular at the top

  • Guerilla Marketingby Kai Harald Krieger

    Gabler Verlag 2012; US$ 59.99

    Über die Werbewirkung von Guerilla Marketing und alternative Werbeformen in der Außenwerbung, sogenannte Out-of-Home-Kommunikationsinstrumente, liegen bisher kaum fundierte Erkenntnisse vor. Dies gilt besonders für Guerilla Produktinszenierungen (GPIs), bei denen Marken und Produkte dreidimensional im öffentlichen Raum kreativ und sensationell in... more...

  • Better Business Regulation in a Risk Societyby Alberto Alemanno; Frank den Butter; André Nijsen; Jacopo Torriti

    Springer New York 2012; US$ 199.00

    This book shows how public economics theory can be used to assess the costs and benefits of business regulation, analyzing the policy implications of case studies in the fields of climate change, agro-business, financial services and environmental policy. more...

  • Pautas para los funcionarios encargados del control por el Estado del puerto que realizan inspecciones en virtud del Convenio sobre el trabajo en la pesca, 2007 (núm. 188)by International Labour Office

    International Labour Office 2012; US$ 30.00

    Con frecuencia, aquéllos que trabajan a bordo de buques pesqueros se enfrentan a peligros extraordinarios e imprevisibles, y trabajan a menudo durante horarios prolongados y en condiciones difíciles. El Convenio sobre el trabajo en la pesca, 2007 (núm. 188), de la OIT tiene por objeto asegurar que tengan unas condiciones de trabajo decentes... more...

  • Global Competitionby David Gerber

    OUP Oxford 2012; US$ 38.99 US$ 33.53

    A key factor in the emerging relationship between law and economic globalization is how global competition now shapes economies and societies. Competition law is provided by those players that have sufficient "power" to apply their laws transnationally. This book examines this important and controversial aspect of globalization. more...

  • New Media, Old Regimesby Lyombe S. Eko

    Lexington Books 2012; US$ 52.99

    New Media, Old Regimes: Case Studies in Comparative Communication Law and Policy , by Lyombe S. Eko, is a collection of novel theoretical perspectives and case studies in comparative communication law. Through these cases, Eko describes, explains and illustrates how a number of nation-states, transnational, and international organizations employ... more...

  • World Trade Regulationby Eun Sup Lee

    Springer Berlin Heidelberg 2012; US$ 99.00

    This book conveys a comprehensive view of the WTO as the provider of a framework for certainty, security and stability in international trade, and shows how regulations must be considered when designing and implementing trade strategies in the global market. more...

  • CISG vs. Regional Sales Law Unificationby Ulrich Magnus

    sellier european law publishers 2007; US$ 69.00

    In October 2011, the European Commission introduced its Proposal for a Regulation on a Common European Sales Law (CESL) which covers inter alia international business sales ? a subject already regulated by the Convention of International Sale of Goods (CISG) which was ratified by 78 member states. How does this new Proposal fit the existing... more...

  • International Aviation Lawby Mr Ronald I C Bartsch

    Ashgate Publishing Ltd 2013; US$ 114.95

    International Aviation Law: A Practical Guide explains the international context and application of the law as it applies to commercial and recreational aviation, and to the broader aviation environment. It provides a comprehensive introduction to all aspects of aviation law from criminal law to contract law to the legal duties and responsibility... more...

  • Marktmacht 50plusby Hans-Georg Pompe

    Springer Fachmedien Wiesbaden 2012; US$ 44.99

    Die Zielgruppen 50plus sind ein Wachstumsmarkt mit einer Kaufkraft von etwa 720 Milliarden Euro jährlich. Häufig werden Best Ager jedoch klischeehaft als ?Senioren" angesprochen oder in ihren Bedürfnissen ignoriert ? und der erhoffte Umsatz bleibt aus. Hans-Georg Pompe zeigt in ?Marktmacht 50plus" systematisch und an zahlreichen Unternehmensbeispielen,... more...

  • Mobility of Health Professionalsby Frits Tjadens; Caren Weilandt; Josef Eckert; Wissenschaftliches Institut der

    Springer Berlin Heidelberg 2012; US$ 159.00

    This book provides a comprehensive description and analysis of the mobility streams, the motives and driving forces behind them and the impact on and challenges for health systems. It offers recommendations for future strategic planning. more...