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Business Software

  • Erfolgreiche agile Projekteby Matthias Book; Volker Gruhn; Rüdiger Striemer

    Springer Berlin Heidelberg 2017; US$ 31.24

    Das Buch beschreibt pragmatische Instrumente und Methoden, die Software-Entwicklern und Fachexperten dabei helfen, ein gemeinsames Problem- und Lösungsverständnis zu entwickeln und Projekte so zu managen, dass Risiken fair zwischen Auftraggeber und Auftragnehmer verteilt werden. Teil 1 beleuchtet kurz die agile Entwicklungspraxis im kommerziellen... more...

  • Graphic Recognition. Current Trends and Challengesby Bart Lamiroy; Rafael Dueire Lins

    Springer International Publishing 2017; US$ 39.30

    This book constitutes the thoroughly refereed post-conference proceedings of the 11th International Workshop on Graphics Recognition, GREC 2015, held in Nancy, France, in August 2015. The 10 revised full papers presented were carefully reviewed and selected from 19 initial submissions. They contain both classical and emerging topics of Graphics Recognition,... more...

  • Software Quality. Complexity and Challenges of Software Engineering in Emerging Technologiesby Dietmar Winkler; Stefan Biffl; Johannes Bergsmann

    Springer International Publishing 2017; US$ 39.30

    This book constitutes the refereed proceedings of the 9th Software Quality Days Conference, SWQD 2017, held in Vienna, Austria, in January 2017. The SWQD conference offers a range of comprehensive and valuable information by presenting new ideas from the latest research papers, keynote speeches by renowned academics and industry leaders, professional... more...

  • Erste Schritte im Online-Marketingby Philipp Eng

    Springer Fachmedien Wiesbaden 2017; US$ 4.45

    Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Philipp Eng erläutert die Grundlagen des Suchmaschinen- (SEO und SEA) und Content-Marketings. Dabei geht er außerdem... more...

  • Information and Communication Technologies in Tourism 2017by Roland Schegg; Brigitte Stangl

    Springer International Publishing 2017; US$ 180.61

    This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution... more...

  • CMMI for Developmentby Mukund Chaudhary; Abhishek Chopra

    Apress 2016; US$ 26.55

    This practical book offers best practices to be followed for CMMi implementation. It allows the reader to discover and avoid the mistakes that are commonly made while implementing CMMi practices in their work areas. You'll experience how easy, yet concise the CMMi practice description is and how quickly and efficiently it can be implemented to your... more...

  • Social Customer Relationship Managementby Rainer Alt; Olaf Reinhold

    Springer Berlin Heidelberg 2016; US$ 20.53

    Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Für das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschließung... more...

  • On the Nature of Effective CIO/CEO Communicationby Alexander Hütter; Thomas Arnitz; René Riedl

    Springer International Publishing 2016; US$ 45.68

    This book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization. The book is empirically based on interviews with CIO/CEO pairs from twelve organizations in the manufacturing and retail industries. It examines... more...

  • Salesforce CRM - The Definitive Admin Handbookby Paul Goodey

    Packt Publishing 2016; US$ 47.99

    Learn how to successfully administer, build, and manage Salesforce CRM and Salesforce mobile solutions using real-world and best practice techniques About This Book: See the latest best practice Salesforce administration principles, gain real-world advice, and understand critical design considerations to set up and customize Salesforce CRM; This is... more...

  • Data Acquisition Using LabVIEWby Behzad Ehsani

    Packt Publishing 2016; US$ 27.99

    Transform physical phenomena into computer-acceptable data using a truly object-oriented language About This Book: Create your own data acquisition system independently using LabVIEW and build interactive dashboards; Collect data using National Instrument's and third-party, open source, affordable hardware; Step-by-step real-world examples using... more...