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  • Secure Reviews and Set Yourself Up As a Reviewer IN A DAYby Darin Jewell; Conrad Jones

    Anthem Press 2013; US$ 2.90

    To raise your literary profile and market your book, it is essential to secure positive reviews and endorsements from well-recognized and well-respected literary experts. There are many pitfalls to avoid in this regard, like responding badly to negative reviews and leaving adverse reviews of other authors? books. In this brief, we explain from whom... more...

  • Guerrilla Marketing and DIY Distribution for Your Book IN A DAYby Darin Jewell; Conrad Jones

    Anthem Press 2013; US$ 1.99

    Sometimes you will need to think outside the box and engage in “guerrilla marketing” techniques when marketing your book in a day. Guerrilla marketing is an advertising strategy in which low-cost, innovative means are used, often locally or with co-ordinated activities in different locales to promote your book. You can do so by preparing... more...

  • Design Currencyby Jenn Visocky O'Grady; Ken Visocky O'Grady

    Pearson Education 2013; US$ 27.99

    The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O?Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic... more...

  • Burn Your Portfolioby Michael Janda

    Pearson Education 2013; US$ 31.99

    It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years... more...

  • Set Up a Website and Blog for Your Book IN A DAYby Darin Jewell; Conrad Jones

    Anthem Press 2013; US$ 2.90

    A website and blog can build your author brand and showcase your book. In this book, we explain how to choose a suitable domain name and what rich content and key words you should include. Your website should be inviting and easy to navigate, and it should be as professional as your writing in order to attract visitors. We explain the number of ways... more...

  • Multichannel Marketing to Sell Your Book Around the World IN A DAYby Darin Jewell; Conrad Jones

    Anthem Press 2013; US$ 2.90

    If you want to sell your book abroad, you should be clear about what you are likely to achieve and set reasonable goals. You need to integrate your marketing approach and engage your global audience, which involves online demographic research to develop a profile of your international readers. Once you have to decide which countries you are going... more...

  • Graphic Iconsby John Clifford

    Pearson Education 2013; US$ 31.99

    Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that?s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You?ll find examples of landmark... more...

  • InDesign CC Digital Classroomby Christopher Smith; AGI Creative Team

    Wiley 2013; US$ 49.99

    Learn the newest version of Adobe's premiere page design software?InDesign CC? with this complete package Written by a team of expert instructors, this complete book-and-DVD package teaches even the most inexperienced beginner how to design eye-popping layouts for brochures, magazines, e-books, and flyers. Step-by-step instructions in the full-color... more...

  • Rise of the DEOby Maria Giudice; Christopher Ireland

    Pearson Education 2013; US$ 27.99

    The majority of companies, their employees and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year and career ladders have been replaced by trampolines. This environment of constant change will only accelerate in the future and traditional business leaders... more...

  • Critiquedby Christina Beard

    Pearson Education 2013; US$ 19.99

    FOREWORD BY ELLEN LUPTON Critiqued takes you on a journey with designer Christina Beard through an iterative design experiment. With her poster in tow, she meets with leading designers, writers, and curators. At each stop, the participant critiques the poster and talks about his or her own design process. Based on their conversation, Christina redesigns... more...