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- Pearson Education 2015; US$ 43.99
Now updated with new techniques and even more practical insights, this is the definitive guide to today?s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager?s Guide... more...
- Wiley 2012; US$ 124.00 US$ 107.47
The latest edition of this classic is updated with new problem sets and material The Second Edition of this fundamental textbook maintains the book's tradition of clear, thought-provoking instruction. Readers are provided once again with an instructive mix of mathematics, physics, statistics, and information theory. All the essential topics in... more...
- Wiley 2011; US$ 29.99 US$ 26.50
Adobe Illustrator is the gold standard for creating exciting, color-rich artwork for print, the Web, or even mobile devices. Whether you’re stepping up to Illustrator CS4 or tackling Illustrator for the first time, you’ll find Illustrator CS4 For Dummies is the perfect partner. This full-color guide gives you the scoop on the newest... more...
- O'Reilly Media 2012; US$ 39.99
Do you want to build web pages, but have no previous experience? This friendly guide is the perfect place to start. You?ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you?ll have the skills to create a simple site with multi-column pages that adapt for mobile devices. ... more...
- Pearson Education 2013; US$ 47.99
The #1 WPF Book--Now Updated for WPF 4.5! Thorough, authoritative coverage, practical examples, clear writing, and full-color presentation make this one of the most widely acclaimed programming books of the last decade. Windows Presentation Foundation (WPF) is the recommended technology for creating modern Windows desktop apps. Whether you want... more...
- O'Reilly Media 2014; US$ 42.99
- Pearson Education 2004; US$ 31.99
Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars-everything-being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The... more...