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- Microsoft Press 2014; US$ 39.99
Master business modeling and analysis techniques with Microsoft Excel 2013, and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide shows you how to use the latest Excel tools to integrate data from multiple tables?and how to effectively build a relational data source inside... more...
- O'Reilly Media 2011; US$ 12.99
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google?s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. ... more...
- Pearson Education 2006; US$ 14.99
Of all the categories of products for sale on eBay, the collectibles category is both the largest and the most complex. If you're selling a particular type of collectible - from pinbacks to Pez dispensers - how do you effectively list your products for auction and maximize your sales and profits? Selling Collectibles on eBay is a targeted,... more...
- Pearson Education 2011; US$ 23.99
As a businessperson, you know that the online market presents a vast, largely untapped opportunity. But how do you go about making the most of that opportunity? Whether you're one of the many merchants already using PayPal--or thinking about becoming one--this book will show you how PayPal can help integrate services like credit card payments, subscription... more...
- O'Reilly Media 2007; US$ 9.99
Internationalizing web sites used to focus on adapting currency formats, time zones, and translation. Although these are important technical considerations, much more is required to adapt a web site for global users. This guide explains several of the deepest dimensions of culture and then uses these intercultural human factors for adapting the... more...
- O'Reilly Media 2007; US$ 27.99
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This... more...
- Pearson Education 2006; US$ 5.00
Want to start making money with your Web site or blog right now, but don?t want a 1,000-page tome? Check out the Peachpit?s new Short Cuts! Quick PDF guides that are...Smart...Handy...Concise. This mini guide covers exactly what you need to know about Google's AdSense program and how you can use it to make your Web site or blog more profitable.... more...
- Thorogood Publishing 2006; US$ 23.95
Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students. more...
- O'Reilly Media 2009; US$ 19.99
It's the undisputed king of Internet auction sites. It's a global bazaar offering a range of goods from Antiques to Zulu Daisies. Cars, clothing, collectibles: you name it, and it's likely that you can find on eBay. But along with the vast selection of goods available, buyers and sellers also encounter all the other elements that markets are known... more...
- Wiley 2010; US$ 24.95
For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing , he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into... more...