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- Springer 2009; US$ 74.95
This book includes selected papers from the E-Commerce and E-Business (SIGeBIZ) track at the 15th Americas Conference on Information Systems, AMCIS 2009, held in San Francisco, CA, USA, on August 6-9, 2009. The 25 papers presented address emerging e-business issues and are organized into four research lines: business models for the digital economy,... more...
- Springer 2009; US$ 189.00
This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier's positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation... more...
- Maximum Press 2010; US$ 19.95
Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations,... more...
- Pearson Education 2010; US$ 23.99
Once upon a time, starting a business meant months of researching, refining business goals and writing business plans, talking to investors and banks, negotiating for loans, and raising money. But today, agile web development practices mean that you can almost launch on an idea and figure it out as you go. At least that?s what authors Jason Glaspey... more...
- British Computer Society 2008; US$ 48.99
IT is the driving force behind business, but often the technological agenda is set without reference to the commercial goals of the company. Bob Hughes? introduction to delivering success through information technology gives IT and business managers and students the insight needed to make effective use of technology in the pursuit of those goals. more...
- Springer 2010; US$ 229.00
The explosive growth of e-commerce and online environments has made the issue of information search and selection increasingly serious; users are overloaded by options to consider and they may not have the time or knowledge to personally evaluate these options. Recommender systems have proven to be a valuable way for online users to cope with the information... more...
- Maximum Press 2010; US$ 14.99
With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals,... more...
- O'Reilly Media 2009; US$ 149.00
Advanced Twitter for Business: Conversation, Community, and Profit--140 Characters at a Time By Sarah Milstein, a consultant on Web 2.0 and editorial strategies Twitter matters. This free, nimble, and powerful messaging service is fast becoming an essential part of every smart business's social media toolkit. If you're ready to go beyond dabbling... more...
- Harriman House 2011; US$ 5.25
Anyone can buy and sell on eBay. But how many people actually make serious money from eBay? How many people make enough give up the day job and run an eBay business full time? Robert Pugh has done just that and in this fully updated and revised third edition of his eBay Business Handbook he reveals the secrets of his success. Robert covers everything... more...