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Electronic Commerce

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  • Security in Computing and Communicationsby Jemal H. Abawajy; Sougata Mukherjea; Sabu M. Thampi; Antonio Ruiz-Martínez

    Springer International Publishing 2015; US$ 119.00

    This book constitutes the refereed proceedings of the International Symposium on Security in Computing and Communications, SSCC 2015, held in Kochi, India, in August 2015. The 36 revised full papers presented together with 13 short papers were carefully reviewed and selected from 157 submissions. The papers are organized in topical sections on security... more...

  • Das einfache und emotionale Kauferlebnisby Johannes Robier

    Springer Fachmedien Wiesbaden 2015; US$ 29.99

    Bei der Entscheidung eines Kunden für den Kauf eines Produktes oder Dienstleistung sind viele Faktoren wichtig, die bewusst oder unbewusst wahrgenommen werden. Ausschlaggebend für Kaufentscheidung ist letztlich jedoch ein Gefühl des Vertrauens, das der Kunde entwickelt hat. Dieser "Reason to believe? ist der entscheidende Faktor, warum Produkte gekauft,... more...

  • Building E-Commerce Solutions with WooCommerceby Robbert Ravensbergen

    Packt Publishing 2015; US$ 27.99

    Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerce About This Book: Offers do-it-yourself e-commerce solution using WordPress and WooCommerce; Discover the new Onboarding wizard that makes complex processes user-friendly; Manage your online store and expand its functions using plugins Who This Book... more...

  • Online Brand Communitiesby Francisco J. Martínez-López; Rafael Anaya-Sánchez; Rocio Aguilar-Illescas; Sebastián Molinillo

    Springer International Publishing 2015; US$ 89.99

    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the... more...

  • Case-based Evidence ? Grundlagen und Anwendungby Meike Schumacher; Georg Rainer Hofmann

    Springer Fachmedien Wiesbaden 2016; US$ 39.99

    Das Praxisbuch erläutert anschaulich anhand konkreter Fälle, wie Analogien für die Prognose und Erhöhung der Akzeptanz neuer Produkte und Projekte genutzt werden können. Der Leser erhält eine ?Schritt für Schritt Anleitung? zur Methodenanwendung mit zahlreichen Hinweisen und Best-Practice Beispielen. Die Autoren erläutern allgemein verständlich die... more...

  • Erfolgsfaktoren von Mobile Businessby Martin Egeli

    Springer Fachmedien Wiesbaden 2016; US$ 54.99

    In seiner Masterarbeit befasst sich Martin Egeli mit der digitalen Transformation von Unternehmen durch Mobile Informationstechnik (IT) und identifiziert in den vier Ebenen Strategie, Prozesse, Systeme und Kultur zehn zentrale Erfolgsfaktoren für Mobile Business. Er entwickelt darauf aufbauend das ?Mobile Business Maturity Model?. Dieses Reifegradmodell... more...

  • Interactions in Multiagent Systems: Fairness, Social Optimality and Individual Rationalityby Jianye Hao; Ho-fung Leung

    Springer Berlin Heidelberg 2016; US$ 129.00

    Thisbook mainly aims at solving the problems in both cooperative and competitivemulti-agent systems (MASs), exploring aspects such as how agents caneffectively learn to achieve the shared optimal solution based on their localinformation and how they can learn to increase their individual utility byexploiting the weakness of their opponents. The book... more...

  • Context-Aware Systems and Applicationsby Phan Cong Vinh; Vangalur Alagar

    Springer International Publishing 2016; US$ 95.00

    This book constitutesthe thoroughly refereed proceedings of the 4th International Conference onContext-Aware Systems and Applications, ICCASA 2015, held in Vung Tau, Vietnam,in November 2015. The 44 revised full papers presented were carefully selectedand reviewed from over 100 submissions. The papers cover a wide spectrum ofissues in the area of context-aware... more...

  • Mobile Marketing For Dummiesby Michael Becker; Arnold

    Wiley 2010; US$ 24.99 US$ 19.99

    Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who... more...

  • eBay.co.uk Business All-in-One For Dummiesby Steve Hill; Marsha Collier; Kim Gilmour

    Wiley 2010; US$ 40.00 US$ 32.00

    Whether you’re new to eBay or an existing business looking to expand online, this bumper book covers all the essentials in one up-to-date and definitive guide. Written by a team of eBay experts this readable guide is packed with advice on setting up your shop front, choosing the right things to sell, presenting and promoting your items, delivering... more...