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Electronic Commerce

Most popular at the top

  • Business Process Managementby Roger Burlton

    Pearson Education 2001; US$ 36.00

    Business processes are the production lines of the new economy. When they fail us, our products and services fail our customers, and our business fails its owners. The more businesses change, the more they must concern themselves with their stakeholder relationships and manage their processes so that technologies and organization designs have a common... more...

  • Business Transformation Through Web Servicesby Wendy Currie; Xinkun Wang; Dishanth Weerakkody

    Emerald Group Publishing Limited 2004; US$ 199.00

    Despite the vendor ?hype? surrounding e-business, the dot.com collapse and economic decline in the technology sector has led many firms to question the value-creating aspects of e-business models. This special issue on Business transformation through Web services explores the business-specific and technical dimension of this emerging model.Previously... more...

  • CRM at the Speed of Light, Third Editionby Paul Greenberg

    McGraw-Hill Education 2004; US$ 29.99

    Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what... more...

  • Das einfache und emotionale Kauferlebnisby Johannes Robier

    Springer Fachmedien Wiesbaden 2015; US$ 29.99

    Bei der Entscheidung eines Kunden für den Kauf eines Produktes oder Dienstleistung sind viele Faktoren wichtig, die bewusst oder unbewusst wahrgenommen werden. Ausschlaggebend für Kaufentscheidung ist letztlich jedoch ein Gefühl des Vertrauens, das der Kunde entwickelt hat. Dieser "Reason to believe? ist der entscheidende Faktor, warum Produkte gekauft,... more...

  • E-commerce Relationship Marketing by Jerry Fjermestab; Nicholas C. Romano Jr

    Emerald Group Publishing Limited 2004; US$ 199.00

    E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and... more...

  • Electronic Businessby Geoffrey Sampson

    British Computer Society 2008; US$ 47.99

    Technology continues to drive changes in the way we do business with ever increasing numbers of companies relying on electronic tools to carry out their business functions. IT professionals have a greater role to play in the success of these businesses. This book enables a better understanding of the IT/business interface. more...

  • Electronic Marketsby Professor Craig Standing

    Palgrave Macmillan 2009; US$ 115.00

    This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. more...

  • From Entrepreneur to Infopreneurby Stephanie Chandler

    Wiley 2010; US$ 30.00

    Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products... more...

  • The Future of e-Marketsby Martin Bichler

    Cambridge University Press 2001; US$ 52.00

    This 2001 book combines economics and computer science to present the multi-billion dollar internet auction industry. more...

  • Google Analyticsby Justin Cutroni

    O'Reilly Media 2010; US$ 23.99

    Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have... more...