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Electronic Commerce

Most popular at the top

  • eBay.co.uk Business All-in-One For Dummiesby Steve Hill; Marsha Collier; Kim Gilmour

    Wiley 2010; US$ 32.00

    Whether you’re new to eBay or an existing business looking to expand online, this bumper book covers all the essentials in one up-to-date and definitive guide. Written by a team of eBay experts this readable guide is packed with advice on setting up your shop front, choosing the right things to sell, presenting and promoting your items, delivering... more...

  • 50 Ways to Make Google Love Your Websiteby Steve Johnston; Liam McGee

    Random House 2010; US$ 12.72

    Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions... more...

  • Google Analytics 2.0by Jerri L. Ledford; Mary E. Tyler

    Wiley 2009; US$ 29.99

    Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards... more...

  • From Entrepreneur to Infopreneurby Stephanie Chandler

    Wiley 2010; US$ 28.00

    Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products... more...

  • The Official Alibaba.com Success Guideby Brad Schepp; Debra Schepp

    Wiley 2009; US$ 24.95

    The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of... more...

  • Mobile Marketing For Dummiesby Michael Becker; Arnold

    Wiley 2010; US$ 19.99

    Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may... more...

  • Guerrilla Marketing on the Internetby Jay Levinson; Mitch Meyerson; Mary Eule Scarborough

    Entrepreneur Press 2008; US$ 21.95

    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...

  • Reshaping Your Business with Web 2.0by Vince Casarez; Billy Cripe; Jean Sini; Philipp Weckerle

    McGraw-Hill Education 2008; US$ 42.00

    Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment.  Reshaping Your Business with Web 2.0 offers proven strategies for the successful... more...

  • JDFby Wolfgang Kühn; Martin Grell

    Springer-Verlag Berlin and Heidelberg GmbH & Co. KG 2006; US$ 109.00

    Based on the Job Definition Format (JDF) new workflow concepts are developed which will help create integrated workflows in the graphic arts industry. These developments create new business opportunities that will lead to a cost reduction but also will entail risks. Starting with a comprehensive explanation of the new standard, information is offered... more...

  • Built for Use: Driving Profitability Through the User Experienceby Karen Donoghue; Michael Schrage

    McGraw-Hill Education 2002; US$ 27.95

    The first practical guide to linking business strategy with the art and science of user experience and online design With fewer and fewer companies vying for the attention of online consumers, it is becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude... more...