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Electronic Commerce

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  • Google Analytics 2.0by Jerri L. Ledford; Mary E. Tyler

    Wiley 2009; US$ 29.99

    Site statistics give you raw numbers, but Web analytics crunchthose numbers into meaningful metrics you can actually use.Here’s what's new in Google Analytics 2.0 , such ascross-segment reporting and drilldown content that enhanceanalysis. Learn to set up Analytics and choose filters, exploregoals and goal-setting, use customizable dashboards... more...

  • The Emerging Digital Economyby Börje Johansson; Charlie Karlsson; Roger Stough

    Springer 2006; US$ 209.00

    The technology dynamics of the digital age continue to impact where industries and firms locate and cluster geographically. This book provides a balanced view of the "New Economy" or "Digital Economy" perspective and through analyses illustrates where dynamics seem to be emerging and where more traditional patterns seem to be holding. more...

  • Reshaping Your Business with Web 2.0by Vince Casarez; Billy Cripe; Jean Sini; Philipp Weckerle

    McGraw-Hill Education 2008; US$ 42.00

    Foreword Introduction Part 1: The Behaviors Chapter 1: Participation Culture: Opportunities and Pitfalls Chapter 2: Many Voices: We're All Publishers Chapter 3: The Power of Crowds: Varieties of Collaboration Chapter 4: Social Networking: Discriminating Connectedness Part 2: The Technologies Chapter 5: Mashups: A Behavior and a Technology... more...

  • Business-to-Business Internet Marketingby Susan K. Jones

    Maximum Press 2008; US$ 34.95

    Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website... more...

  • Build an eBay Business QuickStepsby Carole Matthews; John Cronan

    McGraw-Hill Education 2008; US$ 21.99

    Carole Matthews is the author or coauthor of morethan 60 books, including eBay QuickSteps. She is the co-creator of the QuickSteps series. John Cronan has been working with computers for more than 25 years. His books include Microsoft Office Excel 2007 QuickSteps, eBay QuickSteps, and others. more...

  • The 200 Best Home Businessesby Katina Z. Jones

    F+W Media 2005; US$ 12.95

    Tired of your humdrum workday routine? Looking for a new an exciting career path that allows you to be your own boss and make your own rules? The 200 Best Home Businesses is the book for you. This completed revised and update 2nd edition profiles 200 of the best and most profitable businesses that you can run from your home Inside, you'll find jobs... more...

  • The Official Alibaba.com Success Guideby Brad Schepp; Debra Schepp

    Wiley 2009; US$ 24.95

    If you operate a small or medium-size business, finding a reliable source of quality products can be tough—until you discover Alibaba.com. The world's largest B2B e-commerce marketplace, Alibaba.com helps people around the world import and export products for big profits. Whether you need a new supplier for your current business... more...

  • Home-Based Business For Dummiesby Paul Edwards; Sarah Edwards; Peter Economy

    Wiley 2009; US$ 15.99

    Paul and Sarah Edwards are award-winning authors of 17 books with over 2 million books in print. They have also hosted radio and TV shows. Peter Economy is a home-based publishing consultant and is the best-selling coauthor of more than 50 books, including Consulting For Dummies. more...

  • Web 2.0 and Social Networking for the Enterpriseby Joey Bernal

    Pearson Education 2009; US$ 31.99

    The Hands-On Guide to Thriving with Web 2.0 and Social Networking Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity Embrace, support, and manage social networking so it works for you, not against you Best practices and new case studies from IBM ® and many of its most innovative... more...

  • Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Beforeby Dennis L. Prince

    McGraw-Hill Education 2010; US$ 19.95

    Introduction: Short and Simple ? How ?Tweet? It Is Part 1: Understanding Twitter Chapter 1: The Method of this ?Microblogging? Chapter 2: Planning to Incorporate Twitter Into Your Business Chapter 3: Building The Best ?Tweet? Part 2: Establishing and Tweaking Your Twitter Presence Chapter 4: Joining Twitter and Getting Started Chapter... more...