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- Maximum Press 2002; US$ 31.50
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate... more...
- Maximum Press 2008; US$ 34.95
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website... more...
- Summersdale Publishers Ltd. 2007; US$ 4.99
Like the idea of eBay but too daunted to give it a try? This book provides the answers to the questions you were too afraid to ask. It includes advice on everything from selling a picture frame to buying the car of your dreams. This is an ideal companion for any budding 'eBayer'. more...
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeMcGraw-Hill Education 2010; US$ 19.95
Master today?s most powerful marketing tool for instant customer engagement! Today?s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information?in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the... more...
- McGraw-Hill Education 2006; US$ 32.00
Make big profits on eBay with no upfront investment! Make thousands of dollars per week--with little or no financial risk--selling other people?s stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods they want to sell, including collectibles, retail... more...
- McGraw-Hill Education 2008; US$ 42.00
Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful... more...
- McGraw-Hill Education 2008; US$ 21.99
Step-by-Step, Full-Color Graphics! Get your eBay business started right away--the QuickSteps way. Color screenshots and clear instructions show you how to establish and run a profitable eBay business in no time. Follow along and learn how to create a business plan, build inventory, set up processing centers, create appealing listings, set up... more...
- McGraw-Hill Education 2002; US$ 27.95
The first practical guide to linking business strategy with the art and science of user experience and online design With fewer and fewer companies vying for the attention of online consumers, it is becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude... more...
- McGraw-Hill Education 2005; US$ 19.95
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller... more...
- McGraw-Hill Education 2004; US$ 29.99
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what... more...