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Electronic Commerce

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  • Guerrilla Marketing on the Internetby Jay Levinson; Mitch Meyerson; Mary Eule Scarborough

    Entrepreneur Press 2008; US$ 21.95

    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...

  • The Smarter Startupby Neal Cabage; Sonya Zhang

    Pearson Education 2013; US$ 23.99

    Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough.  In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs... more...

  • VirtueMart - Der Joomla!-Shopby Götz Nemeth

    Franzis Verlag 2012; US$ 19.08

    VirtueMart erweitert das freie Content-Management-System Joomla! um ein leistungsfähiges, stabiles und sicheres Shopsystem. Dieses Buch zeigt Ihnen, wie Sie mit VirtueMart in wenigen Schritten einen Onlineshop aufsetzen und ihn erfolgreich betreiben. Sie lernen, wie Sie die Produktinformationen ansprechend präsentieren, Ihre Kundendaten effektiv verwalten... more...

  • Pure HTML5 und CSS3by Denis Potschien

    Franzis Verlag 2014; US$ 19.08

    Die Attribute von HTML5-Elementen lassen sich schnell in einer Referenz nachschlagen. Für die Lösung von Praxisaufgaben ist dieser Weg aber oft nicht zielführend, denn die Kombination von HTML5 mit CSS3 und JavaScript erfordert mehr als eine Referenz. Ein allumfassendes Framework ist auch nicht zwingend die beste Lösung. Dieses Buch erklärt, worauf... more...

  • Joomla! 3 Beginner's Guide Second Editionby Eric Tiggeler

    Packt Publishing 2014; US$ 29.99

    An easy to use, step-by-step guide to creating professional, mobile-friendly websites with the free Joomla CMS. The Joomla! 3 Beginner's Guide Second Edition is the ultimate guide for web developers who wish to build upon their skills and knowledge on creating websites. Even if you?re new to this subject, you won?t have any difficulty understanding... more...

  • CodeIgniter Web Application Blueprintsby Rob Foster

    Packt Publishing 2015; US$ 26.99

    If you are a PHP programmer or developer looking for a framework to quickly develop your applications, this book is for you. The prerequisites needed would be prior experience with CodeIgniter. more...

  • Blockchainby Melanie Swan

    O'Reilly Media 2015; US$ 21.99

    Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after... more...

  • Built for Use: Driving Profitability Through the User Experienceby Karen Donoghue; Michael Schrage

    McGraw-Hill Education 2002; US$ 27.95

    The first practical guide to linking business strategy with the art and science of user experience and online design It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design,... more...

  • Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Beforeby Dennis L. Prince

    McGraw-Hill Education 2010; US$ 19.95

    Master today?s most powerful marketing tool for instant customer engagement! Today?s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information?in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the... more...

  • How to Start and Run an eBay Consignment Businessby Skip McGrath

    McGraw-Hill Education 2006; US$ 32.00

    Make big profits on eBay with no upfront investment! Make thousands of dollars per week--with little or no financial risk--selling other people?s stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods they want to sell, including collectibles, retail... more...