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- Wiley 2010; US$ 19.99
Straightforward advice on building and launching a mobilemarketing plan Mobile communication is hot, and so is marketing on mobiledevices. Mobile Marketing For Dummies provides a clear andeasy path for creating, launching, and making the most of a mobilemarketing program. Designed for marketing professionals and otherbusiness people who may have... more...
- St. Martin's Press 2007; US$ 20.99
In 1998, Michael Parness was a struggling playwright and screenwriter who was leaving the stability of his successful sports memorabilia business to write full-time. Following the advice of a stockbroker, he invested his nest egg of $150,000. But the October 1998 crash gutted his portfolio by 80% and his stocks failed to recover. With virtually no... more...
- Random House 2010; US$ 15.98
Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions... more...
- Wiley 2010; US$ 32.00
Whether you’re new to eBay or an existing business looking to expand online, this bumper book covers all the essentials in one up-to-date and definitive guide. Written by a team of eBay experts this readable guide is packed with advice on setting up your shop front, choosing the right things to sell, presenting and promoting your items, delivering... more...
- Springer 2010; US$ 99.00
NFC ist eine systematische Weiterentwicklung von kontaktloser Smartcard- und Reader-Technologie. Das Buch ?Anwendungen und Technik von NFC? ist das Standardwerk zur NFC-Technologie. Es bietet einen umfassenden Überblick über Grundlagen, Technik und Anwendungszenarien von NFC. Für Praxis und Ausbildung kann es sowohl als Einführung sowie als Grundlagen-... more...
- Pearson Education 2011; US$ 19.99
YouTube?s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment?and a winning strategy. After you figure... more...
- Plunkett Research, Ltd. 2011; US$ 299.99
Market research guide to the e-commerce and Internet business?a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends analysis, globalization, trade, statistical tables and an industry glossary. Includes our profiles of nearly 450 top e-commerce and internet industry firms, featuring addresses,... more...
- Pearson Education 2011; US$ 11.99
Sams Teach Yourself eBay® in 10 Minutes Michael Miller Sams Teach Yourself eBay in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you learn everything you need to know to shop for, purchase, and sell items on eBay?safely and securely. 10 minutes is all... more...
- Entrepreneur Press 2008; US$ 21.95
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...
- Pearson Education 2013; US$ 23.99
Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs... more...