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Electronic Commerce

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  • Guerrilla Marketing on the Internetby Jay Levinson; Mitch Meyerson; Mary Eule Scarborough

    Entrepreneur Press 2008; US$ 21.99

    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...

  • Advances in Collective Intelligence 2011by Jörn Altmann; Ulrike Baumöl; Bernd Krämer

    Springer Berlin Heidelberg 2012; US$ 233.98

    Collective intelligence has become an attractive subject of interest for both academia and industry. More and more conferences and workshops discuss the impact of the users‘ motivation to participate in the value creation process, the enabling role of leading-edge information and communication technologies and the need for better algorithms to deal... more...

  • The Smarter Startupby Neal Cabage; Sonya Zhang

    Pearson Education 2013; US$ 23.99

    Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough.  In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs... more...

  • Web Information Retrievalby Stefano Ceri; Alessandro Bozzon; Marco Brambilla; Emanuele Della Valle; Piero Fraternali; Silvia Quarteroni

    Springer Berlin Heidelberg 2013; US$ 50.55

    With the proliferation of huge amounts of (heterogeneous) data on the Web, the importance of information retrieval (IR) has grown considerably over the last few years. Big players in the computer industry, such as Google, Microsoft and Yahoo!, are the primary contributors of technology for fast access to Web-based information; and searching capabilities... more...

  • Joomla! 3 Beginner's Guide Second Editionby Eric Tiggeler

    Packt Publishing 2014; US$ 29.99

    An easy to use, step-by-step guide to creating professional, mobile-friendly websites with the free Joomla CMS. The Joomla! 3 Beginner's Guide Second Edition is the ultimate guide for web developers who wish to build upon their skills and knowledge on creating websites. Even if you’re new to this subject, you won’t have any difficulty understanding... more...

  • Social eCommerceby Stephan Spencer; Jimmy Harding; Jennifer Sheahan

    O'Reilly Media 2014; US$ 31.99

    Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your... more...

  • Blockchainby Melanie Swan

    O'Reilly Media 2015; US$ 21.99

    Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after... more...

  • e-commerce : les bonnes pratiques pour réussirby Damien Jacob

    Primento Digital Publishing 2013; US$ 21.99

    Partez du bon pied dans le « commerce connecté » ! Ce livre, édité tant en version papier qu’électronique, s’adresse plus particulièrement aux commerçants et PME, débutants ou confirmés. Il concerne autant ceux qui envisagent de lancer une nouvelle activité commerciale en ligne que ceux qui souhaiteraient positionner leur business actuel sur la... more...

  • Measuring the Digital Worldby Gary Angel

    Pearson Education 2015; US$ 49.99

    THE DEFINITIVE GUIDE TO NEXTGENERATION DIGITAL MEASUREMENT: INDISPENSABLE INSIGHT FOR BUILDING HIGH-VALUE DIGITAL EXPERIENCES! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and... more...

  • Security in Computing and Communicationsby Jaime Lloret Mauri; Sabu M. Thampi; Danda B. Rawat; Di Jin

    Springer Berlin Heidelberg 2014; US$ 76.41

    This book constitutes the refereed proceedings of the International Symposium on Security in Computing and Communications, SSCC 2014, held in Delhi, India, in September 2013. The 36 revised full papers presented together with 12 work-in-progress papers were carefully reviewed and selected from 132 submissions. The papers are organized in topical sections... more...