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Electronic Commerce

Most popular at the top

  • Make a Fortune Promoting Other People's Stuff Onlineby Rosalind Gardner

    McGraw-Hill Education 2007; US$ 24.00

    ?It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.? -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business! Make a Fortune Promoting Other People's Stuff Online is your hands-on guide to starting... more...

  • Marketing on the Internetby Susan Sweeney

    Maximum Press 2002; US$ 31.50

    This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate... more...

  • Business-to-Business Internet Marketingby Susan K. Jones

    Maximum Press 2008; US$ 34.95

    Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website... more...

  • The Beginner's Guide to Buying and Selling on Ebayby Clare McCann

    Summersdale Publishers Ltd. 2007; US$ 4.99

    Like the idea of eBay but too daunted to give it a try? This book provides the answers to the questions you were too afraid to ask. It includes advice on everything from selling a picture frame to buying the car of your dreams. This is an ideal companion for any budding 'eBayer'. more...

  • CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Centuryby Paul Greenberg

    McGraw-Hill Education 2004; US$ 29.99

    Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what... more...

  • The e-Auction Insider: How to Get the Most Out of Your Online Experienceby Dave Taylor; Susan Cooney

    McGraw-Hill Education 2000; US$ 19.95

    The e-Auction Insider is written by a true auction insider, Dave Taylor, the president of iTrack, a popular internet auction tracking service. The book is full of insider tips that explain the secrets and strategies of online auctioning, including: research to do before you auction your item; reserve price auctions; escrow services and fees; and global... more...

  • Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Beforeby Dennis L. Prince

    McGraw-Hill Education 2010; US$ 19.95

    Master today?s most powerful marketing tool for instant customer engagement! Today?s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information?in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the... more...

  • The ebay Phenomenonby David Bunnell; Richard A. Luecke

    Wiley 2001; US$ 47.50

    The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!" —David Siegel, author, Futurize Your Enterprise "Read... more...

  • eBay For Dummiesby Marsha Collier

    John Wiley & Sons, Inc. 2004; US$ 21.99

    eBay is the world's #1 online shopping destination and can be a bit intimidating for first-time users. Thankfully, though, the latest edition of eBay For Dummies addresses all the issues a first-time or inexperienced eBay user will confront. Readers will be up to date in no time on the latest changes in the eBay interface, fee structure, and methods... more...

  • Starting an Online Business For Dummiesby Greg Holden

    John Wiley & Sons, Inc. 2005; US$ 24.99

    So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out... more...