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Electronic Commerce

Most popular at the top

  • The 7 Essential Steps to Successful eBay Marketingby Janelle Elms; Phil Dunn; Amy Balsbaugh

    McGraw-Hill Education 2005; US$ 19.95

    Reveals what it takes to make your listings stand out from the crowd, inspire confidence in buyers, close the sale and keep customers coming bacl for more! In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire... more...

  • Google Analytics 2.0by Jerri L. Ledford; Mary E. Tyler

    Wiley 2009; US$ 29.99

    Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here?s what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards... more...

  • The Nasdaq Trader's Toolkitby M. Rogan LaBier

    Wiley 2002; US$ 47.50

    Nothing has changed the markets more in the last few years than the advent of direct access, the combination of NASDAQ Level II quotes and direct order routing which together enable savvy traders to "hit" bids and offers and go up against the market makers. But just having access to these tools is not enough. Knowing how to use the tools-quickly and... more...

  • From Entrepreneur to Infopreneurby Stephanie Chandler

    Wiley 2010; US$ 30.00

    Become an infopreneur?and be your own boss! From Entrepreneur to Infopreneur shows you how to make the jump to infopreneur so that you can cash in on the exploding new online information market. This one-of-a-kind guide to infopreneurship provides the tips and tactics you need to succeed and walks you through the steps to start earning money almost... more...

  • Built for Useby Karen Donoghue; Michael D Schrage

    McGraw-Hill Education 2002; US$ 27.95

    The first practical guide to linking business strategy with the art and science of user experience and online design It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design,... more...

  • CRM at the Speed of Light, Third Editionby Paul Greenberg

    McGraw-Hill Education 2004; US$ 29.99

    Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what... more...

  • The e-Auction Insiderby Dave Taylor; Susan M. Cooney

    McGraw-Hill Education 2000; US$ 19.95

    The e-Auction Insider is written by a true auction insider, Dave Taylor, the president of iTrack, a popular internet auction tracking service. The book is full of insider tips that explain the secrets and strategies of online auctioning, including: research to do before you auction your item; reserve price auctions; escrow services and fees; and global... more...

  • Starting an Online Business For Dummiesby Greg Holden

    Wiley 2005; US$ 19.99

    So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out... more...

  • E-commerce in SMEs Conceptual Contextual and Empirical Perspectivesby Harry Matley

    Emerald Group Publishing Limited 2004; US$ 199.00

    The current issue is the second collection of articles that focuses specifically upon various aspects of the e-revolution and its impact upon small and medium-sized enterprises (SMEs). The remarkable success of the first special issue on this topic (JSBED, Vol.Previously published in: Small Business and Enterprise Development, Volume 11, Number 2,... more...

  • Securing Web Services with WS-Securityby Jothy Rosenberg; David Remy

    Pearson Education 2004; US$ 35.99

    The most up to date, comprehensive, and practical guide to Web services security, and the first to cover the final release of new standards SAML 1.1 and WS-Security. Comprehensive coverage and practical examples of the industry standards XML Signature and XML Encryption, and the first book to cover the final WS-Security and SAML 1.1 specifications.... more...