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Electronic Commerce

  • Beyond E-Businessby Paul Grefen

    Taylor and Francis 2015; US$ 59.95

    In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business"... more...

  • OpenCart Theme and Module Developmentby Rupak Nepali

    Packt Publishing 2015; US$ 23.99

    This book is aimed at developers and designers who want to start developing their own themes and extensions and for those who want to know about the code workflow of the OpenCart theme and modules. more...

  • A Joosr Guide to... The Innovators by Walter Isaacsonby Joosr

    Bokish Ltd 2015; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.... more...

  • Plunkett's E-Commerce & Internet Business Almanac 2015by Jack W. Plunkett

    Plunkett Research, Ltd. 2015; US$ 349.99

    Plunkett'S E-Commerce & Internet Business Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 450 Companies in E-Commerce & Internet and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...

  • Google Analytics Integrationsby Daniel Waisberg

    Wiley 2015; US$ 30.00

    Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations . This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform... more...

  • WooCommerce Cookbookby Patrick Rauland

    Packt Publishing 2015; US$ 35.99

    If you have ever built or managed a WordPress site and want to add e-commerce functionality into your site, WooCommerce and this book are perfect for you. Learning how to use WooCommerce through this series of recipes will give you a solid platform to add any future e-commerce needs. more...

  • Erfolgsfaktoren digitaler Marktplätze in der Agrar- und Ernährungsindustrieby Prof. Dr. Rolf A. E. Müller; Michael Clasen

    Deutscher Universitätsverlag 2015; US$ 89.95

    Michael Clasen erarbeitet Erfolgsfaktoren digitaler Marktplätze. Er zeigt, dass in erster Linie die Liquidität über den Erfolg entscheidet, d.h. die Anzahl an Kauf- und Verkaufgesuchen. Positiv wirkt sich ebenfalls eine internationale Ausrichtung aus. Das Angebot von Zusatzdiensten hat dagegen einen negativen Einfluss auf den Erfolg. more...

  • Fuzzy Classification of Online Customersby Nicolas Werro

    Springer International Publishing 2015; US$ 99.00

    This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online... more...

  • Intelligente Verkehrssysteme und Telematikanwendungen in Kommunenby

    Springer Fachmedien Wiesbaden 2015; US$ 39.99

    Die europäische Telematikgesellschaft TelematicsPRO e.V. hat mit dem Wettbewerb "Best-Practice-Telematik in Kommunen" einen Leuchtturm gesetzt für herausragende kommunale Innovationen. Erstmals wurde der Preis im Jahr 2013 an die Preisträger der Stadt Friedrichshafen, dem Landkreis Schwäbisch Hall, der Stadt Düsseldorf und der Stadt Böblingen vergeben.... more...

  • Blockchainby Melanie Swan

    O'Reilly Media 2015; US$ 21.99

    Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after... more...