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Electronic Commerce

  • Contest Theoryby Milan Vojnovic

    Cambridge University Press 2016; US$ 64.00

    Using a game-theoretic framework, this unified, comprehensive treatment of contest design in economics and computer science focuses on online applications. more...

  • Au supermarché de l'amourby Léna Vicky-Jo; Quentin Lathière

    Primento Digital Publishing 2016; US$ 2.99

    L?auteur nous entraîne avec humour dans les joies et les déboires des rencontres sur internet ! Célibataire depuis deux ans, Marie en est arrivée à faire un constat de sa vie. Son ex va se marier, ses amies avancent, sa famille lui est étrangère, elle se retrouve seule. Suite à un énième déboire amoureux, elle décide de reprendre sa vie en main... more...

  • Information and Communication Technologies in Tourism 2016by Alessandro Inversini; Roland Schegg

    Springer International Publishing 2016; US$ 229.00

    The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe... more...

  • Enterprise Applications and Services in the Finance Industryby Artur Lugmayr

    Springer International Publishing 2016; US$ 60.00

    This book constitutes the proceedings of the 7th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom 2014, held in Sydney, Australia, on December 12, 2014. The workshop spans multiple disciplines, including technical, service, economic, sociological, and behavioral sciences. It reflects on technologically... more...

  • Die Anatomie digitaler Geschäftsmodelleby Michael Jaekel

    Springer Fachmedien Wiesbaden 2016; US$ 9.99

    Dieses essential bietet eine Einführung in das Thema digitale Geschäftsmodelle. Es zielt insbesondere darauf ab, ihr Wesen verständlich zu machen, und zeigt ihre Ausgestaltung anhand von Beispielen. Die zunehmende Digitalisierung nahezu aller Lebensbereiche hat gravierende Auswirkungen auf bestehende Geschäftsmodelle in zahlreichen Branchen. Daher... more...

  • Integriertes Online-Marketingby Michael Jacob

    Springer Fachmedien Wiesbaden 2016; US$ 54.99

    Dieses Buch verbindet anschaulich zahlreiche Aspekte des klassischen Marketings mit den modernen Online-Instrumenten und erläutert die Erfolgskomponenten. Denn: Online-Marketing und E-Commerce spielen für fast alle Unternehmen zukünftig eine dominierende Rolle. Wie hängen diese Begriffe zusammen, was wollen Kunden und wie muss eine optimale Integration... more...

  • Building E-Commerce Solutions with WooCommerceby Robbert Ravensbergen

    Packt Publishing 2015; US$ 27.99

    Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerce About This Book: Offers do-it-yourself e-commerce solution using WordPress and WooCommerce; Discover the new Onboarding wizard that makes complex processes user-friendly; Manage your online store and expand its functions using plugins Who This Book... more...

  • E-Government Strategy, ICT and Innovation for Citizen Engagementby Dennis Anderson; Robert Wu; June-Suh Cho; Katja Schroeder

    Springer New York 2015; US$ 54.99

    This book discusses three levels of e-government and national strategies to reach a citizen-centric participatory e-government, and examines how disruptive technologies help shape the future of e-government. The authors examine how e-government can facilitate a symbiotic relationship between the government and its citizens. ICTs aid this relationship... more...

  • Online Brand Communitiesby Francisco J. Martínez-López; Rafael Anaya-Sánchez; Rocio Aguilar-Illescas; Sebastián Molinillo

    Springer International Publishing 2015; US$ 89.99

    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the... more...

  • Web and Internet Economicsby Evangelos Markakis; Guido Schäfer

    Springer Berlin Heidelberg 2015; US$ 95.00

    This bookconstitutes the thoroughly refereed proceedings of the 11th InternationalConference on Web and Internet Economics, WINE 2015, held in Amsterdam, TheNetherlands, in December 2015. The 30 regular papers presented together with 8abstracts were carefully reviewed and selected from 142 submissions and coverresults on incentives and computation... more...