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Mass Media

Most popular at the top

  • E-Merging Mediaby Axel Zerdick; Arnold Picot; Klaus Schrape

    Springer-Verlag Berlin and Heidelberg GmbH & Co. KG 2006; US$ 149.00

    After the ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyses from various perspectives the profound societal and economical change of the media economy, initiated by digitalisation and networking. The report examines effects and new perspectives in the area of economy, society, and politics. more...

  • The Content Makersby Margaret Simons

    Penguin Group Australia 2007; Not Available

    In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government ? and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the... more...

  • Graphic Design as Communicationby Malcolm Barnard

    Taylor and Francis 2013; US$ 47.95

    What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical... more...

  • Media and Convergence Managementby Sandra Diehl; Matthias Karmasin

    Springer 2013; US$ 99.00

    Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices... more...

  • Selling Rightsby Lynette Owen

    Taylor and Francis 2014; US$ 71.95

    Selling Rights has firmly established itself as the leading guide to all aspects of rights sales and co-publications throughout the world. The seventh edition is substantially updated to illustrate the changes in rights in relation to new technologies and legal developments in the United Kingdom and the rest of the world. This fully revised and... more...

  • The Formulaby Luke Dormehl

    Penguin Group US 2014; US$ 10.99

    A fascinating guided tour of the complex, fast-moving, and influential world of algorithms?what they are, why they?re such powerful predictors of human behavior, and where they?re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing... more...

  • Transmedia Archaeologyby Carlos Scolari; Paolo Bertetti; Matthew Freeman

    Palgrave Macmillan 2014; US$ 45.00

    In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan the Barbarian , Superman and El Eternauta , introduces us to the archaeology of transmedia, and reinstates the fact that it's not a new phenomenon.... more...

  • Comparing Political Communication across Time and Spaceby María José Canel; Katrin Voltmer

    Palgrave Macmillan 2014; US$ 95.00

    By using a wide diversity of theoretical and methodological approaches and by encompassing both cross-national and longitudinal analyses, this volume sheds new light on comparative political communication research, such as personalization, globalization, democratization, and the changing nature of journalism, more...

  • Law and Creativity in the Age of the Entertainment Franchiseby Kathy Bowrey; Michael Handler

    Cambridge University Press 2014; US$ 96.00

    This collection explores how creators extend the commercial life of their creative endeavours, and the impact of these legal developments. more...

  • Alphabet to Internetby Irving Fang

    Taylor and Francis 2014; US$ 59.95

    What Greek philosopher thought writing would harm a student?s memory? Was the poet Byron?s daughter the first computer programmer? Who plays more video games, women over 18 or teenage boys? In Alphabet to Internet: Media in Our Lives , Irving Fang looks at each medium of communication through the centuries, asking not only, "What happened?"... more...