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Mass Media

Most popular at the top

  • E-Merging Mediaby Axel Zerdick; Arnold Picot; Klaus Schrape

    Springer-Verlag Berlin and Heidelberg GmbH & Co. KG 2006; US$ 149.00

    After the ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyses from various perspectives the profound societal and economical change of the media economy, initiated by digitalisation and networking. The report examines effects and new perspectives in the area of economy, society, and politics. more...

  • The Content Makersby Margaret Simons

    Penguin Group Australia 2007; Not Available

    In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government ? and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the... more...

  • Media and Convergence Managementby Sandra Diehl; Matthias Karmasin

    Springer 2013; US$ 99.00

    Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices... more...

  • Graphic Design as Communicationby Malcolm Barnard

    Taylor and Francis 2013; US$ 47.95

    Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. more...

  • Total Sportscastingby Marc Zumoff; Max Negin

    Taylor and Francis 2014; US$ 49.95

    Whether you want to be in front of the camera, on the microphone, or behind the scenes, Total Sportscasting gives you the skills you?ll need to become successful in this dynamic industry. This book covers everything from performance and production techniques to all aspects of sportscasting, good broadcast writing techniques, and how best to forge... more...

  • Practical Research Methods for Media and Cultural Studiesby Julia Messenger Davies; Nick Mosdell

    Edinburgh University Press 2006; US$ 97.51

    Deals with the process of conducting research in humanities, with reference to media and culture, from the planning stage, through the data gathering, to the analysis and interpretation of results. This book aims to show how the choice of research topic can be refined into a manageable research question and how the methodologies can be applied. more...

  • Choice and Preference in Media Useby Silvia Knobloch-Westerwick

    Taylor and Francis 2014; US$ 59.95

    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in... more...

  • Reclaiming the Public Sphereby Tina Askanius; Liv Stubbe Østergaard

    Palgrave Macmillan 2014; US$ 90.00

    This volume brings together a range of different specialists in the arts and cultural industries, as well as international academics and public intellectuals, to explore how media and communication practices for social change are currently being reconfigured in both conceptual and rhetorical terms. more...

  • Violence and Understanding in Gazaby Dávid Kaposi

    Palgrave Macmillan 2014; US$ 90.00

    Violence and Understanding in Gaza is the first comprehensive investigation of the British broadsheets' coverage of the Gaza War. Written in accessible language and engaging style, it critiques the newspapers' output, which it is argued replicates the black and white logic of war instead of focusing on negotiations and peace. more...

  • The Unilateral Presidency and the News Mediaby Mark Major

    Palgrave Macmillan 2014; US$ 90.00

    Media coverage of presidential actions can not only serve journalistic purposes, but can also act as a check against unilateral decision making. The book seeks to uncover how the news media has worked to curtail overreaching power within the executive branch, demonstrating how the fourth estate keeps presidential overreach at bay. more...