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Mass Media

  • The Referral of a Lifetimeby Tim Templeton; Ken Blanchard

    Berrett-Koehler Publishers 2016; US$ 20.95

    Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton... more...

  • New Uses of Bourdieu in Film and Media Studiesby Guy Austin

    Berghahn Books 2016; US$ 27.95

    Through his influential work on cultural capital and social mobility, the French sociologist Pierre Bourdieu has provided critical insights into the complex interactions of power, class, and culture in the modern era. Ubiquitous though Bourdieu's theories are, however, they have only intermittently been used to study some of the most important forms... more...

  • Agenda Settingby David Protess; Maxwell E. McCombs

    Taylor and Francis 2016; US$ 55.95

    The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection... more...

  • Summary: The Membership Economy - Robbie Kellman Baxterby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue". This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking... more...

  • Summary: The Art of Social Media - Guy Kawasaki and Peg Fitzpatrickby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate... more...

  • Summary: Louder than Words - Todd Henryby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Todd Henry's book: "Louder than Words: Harness the Power of Your Authentic Voice". This complete summary of the ideas in Todd Henry's book "Louder than Words" explains that it is now much easier to build an audience and reach a wide range of people thanks to social media. However, it is also increasingly important to find... more...

  • Gender Equality and the Mediaby Karen Ross; Claudia Padovani

    Taylor and Francis 2016; US$ 54.95

    This edited collection draws on and expands the findings from a pan-European research project undertaken during 2012-13 which was funded by the European Institute for Gender Equality and aimed to explore three key issues in relation to gender and media: women?s inclusion in decision-making positions within media industries; how women are represented... more...

  • Comparing Political Journalismby Claes de Vreese; Frank Esser; David Nicolas Hopmann

    Taylor and Francis 2016; US$ 44.95

    Comparing Political Journalism is a systematic, in-depth study of the factors that shape and influence political news coverage today. Using techniques drawn from the growing field of comparative political communication, an international group of contributors analyse political news content drawn from newspapers, television news, and news websites... more...

  • Real-World Media Ethicsby Philippe Perebinossoff

    Taylor and Francis 2016; US$ 49.95

    Is it ethical to pass yourself off as black if you are Caucasian, as Rachel Dolezai, the president of a local chapter of the NAACP, did in 2015? Was it ethical for Donald Sterling, the former owner of the NBA team, to use racially inflammatory language? Is it ethical to exaggerate or fabricate the importance of one?s role, as Brian Williams... more...

  • Nationenimages und öffentliches Vertrauen zwischen Staatenby Melanie Breunlein

    Springer Fachmedien Wiesbaden 2016; US$ 44.99

    Melanie Breunlein zeigt den Wandel des politischen Deutschlandbildes und Nationenvertrauens gegenüber Deutschland in sechs führenden US-Tageszeitungen zwischen 1999 und 2011. Als theoretische Basis erarbeitet sie ein Nationenbild-Nationenvertrauens-Modell, das die Entstehungsprozesse beider Phänomene und mögliche Zusammenhänge zwischen ihnen darstellt.... more...