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Data Mining

  • It's Not the Size of the Data -- It's How You Use Itby Koen Pauwels

    AMACOM 2014; US$ 24.95

    Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies...mounds of marketing metrics are generated across touchpoints and channels. For marketers drowning in data, dashboard analytics bring order to sprawling numbers, and accurate answers to questions about what's working and what's not. These web-based tools gather,... more...

  • Social Media Mining with Rby Richard Heimann; Nathan Danneman

    Packt Publishing 2014; US$ 16.99

    A concise, hands-on guide with many practical examples and a detailed treatise on inference and social science research that will help you in mining data in the real world. Whether you are an undergraduate who wishes to get hands-on experience working with social data from the Web, a practitioner wishing to expand your competencies and learn unsupervised... more...

  • Big Data, Mining, and Analyticsby Stephan Kudyba

    Taylor and Francis 2014; US$ 79.95

    There is an ongoing data explosion transpiring that will make previous creations, collections, and storage of data look trivial. Big Data, Mining, and Analytics: Components of Strategic Decision Making ties together big data, data mining, and analytics to explain how readers can leverage them to extract valuable insights from their data. Facilitating... more...

  • Multilinear Subspace Learningby Haiping Lu; Konstantinos N. Plataniotis; Anastasios Venetsanopoulos

    Taylor and Francis 2014; US$ 89.95

    Due to advances in sensor, storage, and networking technologies, data is being generated on a daily basis at an ever-increasing pace in a wide range of applications, including cloud computing, mobile Internet, and medical imaging. This large multidimensional data requires more efficient dimensionality reduction schemes than the traditional techniques.... more...

  • Data Crushby Christopher Surdak

    AMACOM 2014; US$ 24.95

    The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn... more...

  • Commercial Data Miningby David Nettleton

    Elsevier Science 2014; US$ 49.95

    Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business... more...

  • Cassandra Design Patternsby Sanjay Sharma

    Packt Publishing 2014; US$ 14.99

    This is a step-by-step guide to understanding and using Cassandra in the real world. The book starts with the origins and capabilities of Cassandra and then allows the reader to journey through various real world use cases where Cassandra can be used successfully. The book also deep dives into how to use Cassandra for these use cases and applying the... more...

  • Mining User Generated Contentby Marie-Francine Moens; Juanzi Li; Tat-Seng Chua

    Taylor and Francis 2014; US$ 99.95

    Originating from Facebook, LinkedIn, Twitter, Instagram, YouTube, and many other networking sites, the social media shared by users and the associated metadata are collectively known as user generated content (UGC). To analyze UGC and glean insight about user behavior, robust techniques are needed to tackle the huge amount of real-time, multimedia,... more...

  • Marketing Analyticsby Wayne L. Winston

    Wiley 2014; US$ 49.99

    Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers... more...

  • Statistics, Data Mining, and Machine Learning in Astronomyby ?eljko Ivezic; Andrew J. Connolly; Jacob T VanderPlas; Alexander Gray

    Princeton University Press 2014; US$ 95.00

    As telescopes, detectors, and computers grow ever more powerful, the volume of data at the disposal of astronomers and astrophysicists will enter the petabyte domain, providing accurate measurements for billions of celestial objects. This book provides a comprehensive and accessible introduction to the cutting-edge statistical methods needed to efficiently... more...