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Most popular at the top
- SAGE Publications 2012; US$ 45.00
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. more...
- SAGE Publications 2012; US$ 70.00
Now in its 4th edition, this book coveres all of the essential ground, tackling difficult issues without trivializing them or making them unnecessarily complex, includes coverage of new methods and approaches to management research and pays equal attention to both qualitative and quantitative techniques. A system of icons based around the metaphor... more...
- Taylor and Francis 2015; US$ 150.00
Technical innovation in industry is regarded by many people as the best way of making industry more profitable. A great deal of energy and time is being expended by businessmen and by governments discussing how best to bring about technical innovation. This book, which was first published in 1987, argues that all concerned with technical innovation... more...
- SAGE India 2007; US$ 39.95
Research Methods for Graduate Business and Social Science Students is a. fundamental and easy guide to studying research methods. In addition to the general. concepts relating to research methods, broad research issues and theoretical concepts. critical to research are discussed. The book is written in a lucid style and contains. examples and helpful... more...
- SAGE Publications 2011; US$ 45.00
A must-have reference resource for quantitative management researchers, this text contains over 100 entries covering the fundamentals of quantitative methodologies. more...
- SAGE Publications 2010; US$ 56.00
With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory. more...
- Gabler Verlag 2010; US$ 49.99
Mit einem Geleitwort von Prof. Dr. Cornelius Herstatt more...