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- SAGE Publications 2012; US$ 56.00
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. more...
- SAGE Publications 2013; US$ 66.00
A concise 'need-to-know' introduction to the essentials of statistics for business and management students with real-world examples and step-by-step tutorials for both Excel and SPSS to enhance and consolidate learning. more...
- SAGE Publications 2013; US$ 27.00
Bell and Thorpe provide a stimulating and critical overview of the key theoretical debates on research paradigms and methodologies and relate them to the day to day practice of the research, demystifying the process and providing invaluable insights into the politics and practice of research. more...
- Springer 2013; US$ 89.99
Currently, a new potential paragon of fundraising and financing, in particular crowd funding (CF) attracts a lot of attention. Basically, CF is an open call for capital, mainly via the internet, where the desired campaign can be evaluated and financially supported by a large group of individuals, the crowd. The matchmaking process between campaign... more...
- Edward Elgar Publishing 2014; US$ 40.00
Public support for innovation, chiefly through government programs such as the Small Business Innovation Research (SBIR) program, has had a significant impact on fostering economic growth in the US. This collection synthesizes a decade of scholarship from Albert N. Link on the subject, specifically on small, technology-based entrepreneurial firms. more...
- Springer 2014; US$ 79.99
Approximately one-third of the world?s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed... more...
- SAGE Publications 2014; US$ 46.00
This practical book provides a clear understanding of the commonly used methods in business and management research to enable students to tackle the fundamental elements of the research process with confidence. more...
- Taylor and Francis 2014; US$ 145.00
The advent of Internet marked a significant change in how users and customers can be involved in the innovative process. History is rife with examples of how users innovate, but Internet and its associated communication technologies brought radically new means for individuals to interact rapidly and at little cost in communities that spur new innovations.... more...
- Taylor and Francis 2014; US$ 125.00
This is the first book on a new policy approach that has been widely adopted in Europe and beyond. It analyses the concept of smart specialisation and discuss the need for smart specialisation strategies, explains why the approach is new and different from more standard policy processes and explores what are the conditions for successful implementation.... more...