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Research & Development

Most popular at the top

  • Designing and Managing a Research Projectby Michael J. Polonsky; David S. Waller

    SAGE Publications 2014; US$ 53.00

    Designing and Managing a Research Project: A Business Student?s Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising... more...

  • Qualitative Methods in Business Researchby Päivi Eriksson; Anne Kovalainen

    SAGE Publications 2015; US$ 45.00

    Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. more...

  • Doing Research in Business and Managementby Dan Remenyi; Brian Williams; Arthur Money; Ethne Swartz

    SAGE Publications 1998; US$ 64.00

    Doing Research in Business and Management provides a comprehensive overview of management research and research methodology. Taking the reader through all the major stages of the research process, this wide-ranging text introduces the key methods that are available to students as researchers in management and business. more...

  • Business Statistics Using EXCEL and SPSSby Nick Lee; Mike Peters

    SAGE Publications 2015; US$ 60.00

    An accessible guide showing how and why techniques in quantitative analysis are useful in business contexts. It comes with access to data sets and answers to student exercises, as well as a downloadable workbook containing a series of exercises to help students learn. more...

  • The New Natural Resourceby Hans Christian Garmann Johnsen

    Taylor and Francis 2016; US$ 149.95

    Increasingly in the public discourse there are references to the knowledge economy, knowledge society, knowledge workers and knowledge organisations. The argument is that knowledge is becoming the main economic resource, replacing the natural resources that drove the industrial revolution. The new knowledge economy is driven by knowledge development,... more...

  • The New Production of Usersby Sampsa Hyysalo; Torben Elgaard Jensen; Nelly Oudshoorn

    Taylor and Francis 2016; US$ 54.95

    Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users. How should designers get to know the users? interests and needs? Who should speak for the users? How may designers collaborate with users and in what ways may users take innovation... more...

  • Harvesting External Innovationby Donal O'Connell

    Taylor and Francis 2016; US$ 134.95

    A fundamental change in the way organisations approach innovation is taking place. It involves cooperating and collaborating with external parties in the area of innovation and in the research and development of products and services and is driven by the simple realisation that not all the smart people work for just one organisation - it is necessary... more...

  • Marketing High Profit Product/Service Solutionsby Roger More

    Taylor and Francis 2016; US$ 134.95

    Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ?bundling?. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and... more...

  • Creating Innovative Products and Servicesby Gijs van Wulfen

    Taylor and Francis 2016; US$ 79.95

    Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business... more...

  • Innovation Systems and Capabilities in Developing Regionsby Willie Siyanbola; Olumuyiwa Olamade; Abiodun Egbetokun

    Taylor and Francis 2016; US$ 149.95

    In today's knowledge-driven world, innovation and innovation systems have become key policy issues. However, the extent of knowledge that is available on these concepts in less developed countries is still relatively low. Much of what we know about innovation theory and systems has come from the developed countries and reflects their world view. This... more...