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- SAGE Publications 2015; US$ 45.00
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. more...
- SAGE Publications 1998; US$ 64.00
Doing Research in Business and Management provides a comprehensive overview of management research and research methodology. Taking the reader through all the major stages of the research process, this wide-ranging text introduces the key methods that are available to students as researchers in management and business. more...
- SAGE Publications 2015; US$ 60.00
An accessible guide showing how and why techniques in quantitative analysis are useful in business contexts. It comes with access to data sets and answers to student exercises, as well as a downloadable workbook containing a series of exercises to help students learn. more...
- Taylor and Francis 2015; US$ 65.95
Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors? considerable experience mentoring students as they turn their technological... more...
- Taylor and Francis 2016; US$ 149.95
Increasingly in the public discourse there are references to the knowledge economy, knowledge society, knowledge workers and knowledge organisations. The argument is that knowledge is becoming the main economic resource, replacing the natural resources that drove the industrial revolution. The new knowledge economy is driven by knowledge development,... more...
- Taylor and Francis 2016; US$ 94.00
John Sheldrake?s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market... more...
- Taylor and Francis 2016; US$ 126.00
The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies, SAP and its think tank - the Business Transformation Academy (BTA)... more...
- Taylor and Francis 2016; US$ 134.95
A fundamental change in the way organisations approach innovation is taking place. It involves cooperating and collaborating with external parties in the area of innovation and in the research and development of products and services and is driven by the simple realisation that not all the smart people work for just one organisation - it is necessary... more...
- Taylor and Francis 2016; US$ 54.95
Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users. How should designers get to know the users? interests and needs? Who should speak for the users? How may designers collaborate with users and in what ways may users take innovation... more...
- Taylor and Francis 2016; US$ 134.95
Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ?bundling?. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and... more...