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- SAGE Publications 2015; US$ 45.00
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. more...
- Ashgate Publishing Ltd 2015; US$ 119.95
Research and Development is the vehicle by which organizations and economies create opportunity, innovation and secure a stream of future products and services.These outcomes are all critically important sources of sustainability in a world that is changing faster than most companies can keep up.The challenge behind them is the fundamental unpredictability... more...
- Dearborn Trade Publishing 2000; US$ 25.00
Fast growth is the rage today. Executives at companies of every size today are pressured to forge growth opportunities that reap huge rewards in short time spans. With the right mind-set and a clear understanding of where opportunities lurk, companies of every size can become growth champions. more...
- Pearson Education 2008; US$ 27.99
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. ?In The Tipping Point , Malcolm Gladwell presents an important idea without any ?how to.? Now Bertrand Cesvet provides the ?how to? you need to create ?Tipping Points? for your business and success. This book... more...
- Pearson Education 2008; US$ 24.99
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. ?Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.? John Sculley former CEO, Pepsi and Apple ?Great design is about creating... more...
- SAGE Publications 2008; US$ 55.00
Explores the fundamentals of critical management theory and their influences on management research, and in doing so offers the student an illuminating introduction to what is often a disparate and complex array of issues. more...
- The Crown Publishing Group 2011; US$ 23.00
In this compelling new book, Michael E. Raynor, coauthor of the national bestseller The Innovator?s Solution , shows that Disruption, Clayton M. Christensen?s landmark theory that explains how fringe ideas come to redefine entire markets, not only explains why new businesses emerge and mature companies fall ? it actually helps to predict the future... more...
- Palgrave Macmillan 2007; US$ 125.00
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back. more...
- Gabler Verlag 2010; US$ 59.99
Jens Bernhardt untersucht, ob man durch alternative Anlagen (Private Equity) die Performance von Fondsgebundenen Lebensversicherungen verbessern kann. more...
- Deutscher Universitätsverlag 2007; US$ 69.99
Ralf Klein erarbeitet das ganzheitliche Konzept des modellgestützten Service Systems Engineering zur effizienten Durchführung komplexer Dienstleistungsentwicklungsprojekte und überträgt hierfür systemtheoretische Erkenntnisse , um dadurch einen umfassenden Erklärungsansatz für das spezifische Wesen von Service Engineering Vorhaben zu finden und ein... more...