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- Pearson Education 2008; US$ 24.99
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. ?Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.? John Sculley former CEO, Pepsi and Apple ?Great design is about creating... more...
- SAGE Publications 2008; US$ 55.00
Explores the fundamentals of critical management theory and their influences on management research, and in doing so offers the student an illuminating introduction to what is often a disparate and complex array of issues. more...
- The Crown Publishing Group 2011; US$ 23.00
In this compelling new book, Michael E. Raynor, coauthor of the national bestseller The Innovator?s Solution , shows that Disruption, Clayton M. Christensen?s landmark theory that explains how fringe ideas come to redefine entire markets, not only explains why new businesses emerge and mature companies fall ? it actually helps to predict the future... more...
- SAGE Publications 2011; US$ 45.00
A must-have reference resource for quantitative management researchers, this text contains over 100 entries covering the fundamentals of quantitative methodologies. more...
- Palgrave Macmillan 2007; US$ 125.00
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back. more...
- Gabler Verlag 2010; Not Available
Mit einem Geleitwort von Prof. Dr. Hans-Gerd Ridder more...
- Deutscher Universitätsverlag 2007; US$ 69.99
Ralf Klein erarbeitet das ganzheitliche Konzept des modellgestützten Service Systems Engineering zur effizienten Durchführung komplexer Dienstleistungsentwicklungsprojekte und überträgt hierfür systemtheoretische Erkenntnisse , um dadurch einen umfassenden Erklärungsansatz für das spezifische Wesen von Service Engineering Vorhaben zu finden und ein... more...
- Gabler Verlag 2010; US$ 59.99
Jens Bernhardt untersucht, ob man durch alternative Anlagen (Private Equity) die Performance von Fondsgebundenen Lebensversicherungen verbessern kann. more...
- Gabler Verlag 2011; Not Available
While a strong research base on cluster assets exists, evidence on other factors such as capabilities, i.e. a local culture or networks, is anecdotal and dispersed across research streams. Nicole Röttmer sets out to identify and describe these capabilities, their impact on cluster innovativeness in the interplay with (proprietary) cluster resources... more...