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Commercial art. Advertising art

  • Advertising by Designby Robin Landa

    Wiley 2010; US$ 60.00

    Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make... more...

  • The Big Book of Packagingby Will Burke; Lisa Baer; James Pietruszynski

    HarperCollins 2012; US$ 39.99

    Intended as a comprehensive resource for designers, creative professionals, marketers, and retailers, The Big Book of Packaging contains 384 pages of the most innovative packaging designs from around the world. With over 500 featured designs and profiles of twelve of the world's leading designers, the book is a must-have resource for anyone interested... more...

  • The Complete Manual of Typographyby Jim Felici

    Pearson Education 2011; US$ 39.99

    Note to customers: The print version of this book is highly formatted, and many pages contain examples that use a variety of approaches to text layout including the use of multiple fonts. The subtleties of this layout would be lost when converted to ePub, so we have chosen to offer this ebook only in PDF format, which keeps the page layout intact.... more...

  • Design Manualby David Whitbread

    University of NSW Press 2009; US$ 54.00

    The Design Manual is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, and planning and project development techniques for print, web and multimedia... more...

  • Layout Look Book 2by Max Weber

    HarperCollins 2011; US$ 35.99

    Organized so as to encourage creativity, serendipitous discovery, and inspiration, Layout Look Book 2 is an essential guide to layout design for both amateur and professional designers. The book includes techniques that can be used to enhance any layout, as well as insights into the factors that helped make each layout an effective piece. The styles... more...

  • Talent Is Not Enoughby Shel Perkins

    Pearson Education 2010; US$ 35.99

    The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need?besides talent?to turn their artistic success into business success. You?ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point... more...

  • The Visionary Packageby Herbert M. Meyers; Richard Gerstman

    Palgrave Macmillan 2004; US$ 75.00

    The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities... more...

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