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Most popular at the top

  • Cases in Advertising Managementby Larry D Kelley; Donald W Jugenheimer

    Taylor and Francis 2014; US$ 59.95

    "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including... more...

  • Handbook of Research in International Human Research Managementby G.K. Stahl; I. Bjorkman

    Edward Elgar Publishing 2006; US$ 60.00

    In providing an insightful overview of a wide range of global human resource issues facing MNCs, this pathbreaking Handbook highlights emergent topics and new research findings that could shape the field of future IHRM research. Theoretical discussion of the variables and processes that affect IHRM policies and practices is provided by renowned contributors... more...

  • How Not to Come Secondby David Kean

    Cyan Books 2006; US$ 17.95

    Winning new clients is the most competitive activity in business today. Virtually all companies now find themselves having to pitch for work and business. And like any competitive activity ? sport, war, politics ? there can only be one winner. There are no prizes for coming second. Victory goes to the player who is best prepared, best equipped and... more...

  • Eating the Big Fishby Adam Morgan

    Wiley 2009; US$ 29.95

    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces... more...

  • Nonprofit Bookkeeping and Accounting For Dummiesby Sharon Farris

    Wiley 2009; US$ 21.99 US$ 17.59

    Your hands-on guide to keeping great records and keeping your nonprofit running smoothly Need to get your nonprofit books in order? This practical guide has everything you need to know to operate your nonprofit according to generally accepted accounting principles (GAAP) ? from documenting transactions and budgeting to filing taxes, preparing financial... more...

  • Training Fundamentalsby Janis Fisher Chan

    Wiley 2009; US$ 52.00

    Training Fundamentals is a no-nonsense, practical overview of training, filled with useful information, best practices, and proven strategies to help both new and experienced trainers develop their skills and design and deliver training that achieves results in today's rapidly changing learning environment. Designed to be easy-to-use, Training Fundamentals... more...

  • Excel Data Analysisby Denise Etheridge

    Wiley 2011; US$ 29.99

    Advanced techniques for Excel power users Crunch and analyze Excel data the way the professionals do withthis clean, uncluttered, visual guide to advanced Excel techniques.Using numerous screenshots and easy-to-follow numbered steps, thisbook clearly shows you how to perform professional-level modeling,charting, data access, data slicing, and other... more...

  • Online Marketingby Murray Newlands

    Wiley 2011; US$ 27.95

    Murray Newlands is a leading international digital marketing advisor. He consults to companies around the world to help them improve their digital strategies. A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers and networks since then. He speaks regularly at social... more...

  • Excel 2013 For Dummiesby Greg Harvey

    Wiley 2013; US$ 4.99 US$ 3.99

    Get the essentials and start working with Excel worksheets This handy little book gives you the necessary information to start creating, formatting, editing, and printing Excel worksheets from your desktop or touchscreen tablet. Learn your way around the program and master the most efficient way to perform each essential task, so that you can get... more...

  • HRD Auditby T V Rao

    SAGE Publications 2014; US$ 35.95

    Human capital is an essential component of the market value as well as brand value of every organization.  HRD Audit  presents the first-ever comprehensive approach to evaluating and re-designing human resource development (HRD) function and interventions, and maximizing their contribution to business goals and human capital formation. A unique feature... more...