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Most popular at the top

  • Tractionby Gino Wickman

    BenBella Books, Inc. 2012; US$ 16.99

    Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrationspersonnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based... more...

  • Essentials of Business Ethicsby Denis Collins

    Wiley 2009; US$ 50.00 US$ 43.99

    The essential guide to creating an organization ofhigh integrity and superior performance With the high-profile corporate scandals that have taken place in recent years, corporate ethics are more important to a business than ever before. The failure of ethical leadership in an organization is very destructive-it demoralizes the workforce, breeds... more...

  • Good Works!by Philip Kotler; David Hessekiel; Nancy Lee

    Wiley 2012; US$ 27.95 US$ 24.50

    Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. ... more...

  • Winning from Withinby Erica Ariel Fox

    HarperCollins 2013; US$ 19.99

    Winning from Within by leadership and negotiation expert Erica Ariel Fox presents a contemporary approach for getting more of what you want, improving relationships, and enjoying life’s deeper rewards.   With principles developed while teaching negotiation at Harvard Law School and coaching executives around the world, Fox provides a map for understanding... more...

  • Change with Confidenceby Phil Buckley

    Wiley 2013; US$ 32.00 US$ 27.99

    Praise for CHANGE WITH CONFIDENCE   “Phil Buckley is a world-class change leader and world-champion enthusiast for effective change management. Straightforward and engaging, Phil addresses the 50 questions all change managers need to answer with confidence in order to succeed. Rare too for an author in this field, he shares the ‘how-not-to’... more...

  • Audienceby Jeffrey K. Rohrs

    Wiley 2013; US$ 25.00 US$ 21.99

    Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they... more...

  • Survival of the Savvyby Rick Brandon; Marty Seldman

    Free Press 2004; US$ 28.00

    Two of the nation's most successful corporate leadership consultants now reveal their proven, systematic program for using the power of "high-integrity" politics to achieve career success, maximize team impact, and protect the company's reputation and bottom line. Each day in business, a corporate version of "survival of the fittest" is played out.... more...

  • The Enthusiastic Employeeby David Sirota; Louis A. Mischkind; Michael Irwin Meltzer

    Pearson Education 2005; US$ 27.99

    Enthusiastic employees far out-produce and outperform the average workforce:they step up to do the hard, even 'impossible' jobs.  Most people are enthusiastic when they're hired: hopeful, ready to work hard, eager to contribute. What happens? Management, that's what. The authors tell you what managers do wrong, and what they need to do instead. It's... more...

  • Selling Blue Elephantsby Alex Gofman; Ph.D Howard R. Moskowitz

    Pearson Education 2007; US$ 32.99

    Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation .   ... more...

  • Pricing with Confidenceby Reed Holden; Mark Burton

    Wiley 2010; US$ 29.95 US$ 26.50

    Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how... more...