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Most popular at the top

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • Microeconomics for MBAsby Richard B. McKenzie; Dwight R. Lee

    Cambridge University Press 2010; US$ 88.00 US$ 72.16

    Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00 US$ 24.50

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion,... more...

  • Key Performance Indicatorsby David Parmenter

    Wiley 2015; US$ 55.00 US$ 38.50

    Streamline KPIs to craft a simpler, more effective system of performance measurement Key Performance Indicators provides an in-depth look at how KPIs can be most effectively used to assess and drive organizational performance. Now in its third edition, this bestselling guide provides a model for simplifying KPIs and avoiding the pitfalls ready... more...

  • International Business and Government Relations in the 21st Centuryby Robert Grosse

    Cambridge University Press 2005; US$ 48.00 US$ 39.36

    This 2005 book offers an outlook on relations in the twenty-first century between national governments and multinational companies. more...

  • The Unemployed Millionaireby Matt Morris

    Wiley 2009; US$ 22.95 US$ 13.77

    A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing... more...

  • Strategy-Driven Talent Managementby Rob Silzer; Ben E. Dowell

    Wiley 2009; US$ 99.50 US$ 86.23

    A Publication of the Society for Industrial and Organizational Psychology Praise for Strategy-Driven Talent Management "Silzer and Dowell's Strategy-Driven Talent Management provides a comprehensive overview of the different elements of the best talent management processes used in organizations today. This is a valuable resource for leaders... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2011; US$ 14.95 US$ 12.26

    New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...

  • Accelerated Expertiseby Robert R. Hoffman; Paul Ward; Paul J. Feltovich; Lia DiBello; Stephen M. Fiore; Dee H. Andrews

    Taylor and Francis 2013; US$ 59.95

    Speed in acquiring the knowledge and skills to perform tasks is crucial. Yet, it still ordinarily takes many years to achieve high proficiency in countless jobs and professions, in government, business, industry, and throughout the private sector. There would be great advantages if regimens of training could be established that could accelerate the... more...

  • The Everything Job Interview Question Bookby Dawn Rosenberg McKay

    F+W Media 2013; US$ 14.99 US$ 12.29

    An expert guide to the answers that will get you hired! What's the surefire way to overcome the stress of a job interview and get the job you want? Be prepared! It isn't enough to be qualified and have a stellar resume--you need to ace the interview as well. The Everything Job Interview Question Book arms you with the best answers to hundreds... more...