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Most popular at the top

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • Racismby George M. Fredrickson; Albert Camarillo

    Princeton University Press 2015; US$ 19.95

    Are antisemitism and white supremacy manifestations of a general phenomenon? Why didn't racism appear in Europe before the fourteenth century, and why did it flourish as never before in the eighteenth and nineteenth centuries? Why did the twentieth century see institutionalized racism in its most extreme forms? Why are egalitarian societies particularly... more...

  • Management Education for the Worldby K. Muff; T. Dyllick; M. Drewell; J. North; P. Shrivastava; J. Haertle

    Edward Elgar Publishing 2013; US$ 40.00

    For many years commentators have described what is wrong with business schools - characterizing them as the breeding grounds of a culture of greed and self-enrichment in global business at the expense of the rest of society and of nature. Management Education for the World is a response to this critique and a handbook for those seeking to educate and... more...

  • Operations Management For Dummiesby Mary Ann Anderson; Edward J. Anderson; Geoffrey Parker

    Wiley 2013; US$ 26.99 US$ 21.59

    Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors... more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00 US$ 28.00

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion,... more...

  • The Future of Human Resource Managementby Mike Losey; Sue Meisinger; Dave Ulrich

    Wiley 2007; US$ 55.00 US$ 44.00

    Sixty-three stellar academics, consultants, and practitioners look at the future of human resources The follow-up to the bestselling Tomorrow's HR Management (978-0-471-19714-0), this book presents an international panel of expert contributors who offer their views on the state of HR and what to expect in the future. Topics covered include HR... more...

  • Office2003 All-in-One Desk Reference For Dummiesby Peter Weverka

    Wiley 2011; US$ 29.99 US$ 23.99

    Are you overwhelmed by the complexities of Microsoft Office? Are you feeling as if you’re not getting the most out of your applications? Have you not the slightest idea what FrontPage is for? With Office2003 All-in-One Desk Reference For Dummies , you’ll find all the answers you need to take advantage of this popular software suite and... more...

  • No B.S. Sales Success In The New Economyby Dan S. Kennedy

    Entrepreneur Press 2010; US$ 15.99

    In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than Millionaire Maker? Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer How to STOP... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...

  • Business Literacy Survival Guide for HR Professionalsby Regan W. Garey

    Society for Human Resource Management 2011; US$ 14.99

    Arguing that business literacy is relevant to the HR professional, this reference addresses concerns that individuals in HR positions are being overlooked in terms of corporate decision making and explains corporate accounting and finance through the lens of well-accepted HR competencies. Including data on financial ratios, budgeting, and fraud, this... more...