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Most popular at the top
- Wiley 2007; US$ 27.95 US$ 24.50
A manager argued that he could either increase his business unit's margins or its sales, but not both. His chief executive reminded him of the time when people lived in mud huts and faced the stark choice between light and heat: punch a hole in the side of your hut and you let the daylight in but also the cold, or block up all the openings and you... more...
- Berrett-Koehler Publishers 2008; US$ 22.95
The first edition of A Complaint Is a Gift introduced a revolutionary notion: customer complaints are a valuable feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. In fact, they're the best bargain around in market research. Using numerous real-life examples, Janelle... more...
- Society for Human Resource Management 2011; US$ 22.99
Covering a broad spectrum of topics on HR management that are essential in today?s global world, this compilation includes real-life experiences and perspectives of HR professionals to illustrate the many challenges and opportunities encountered in the field. These articles offer insight into many aspects of the HR profession, including organization... more...
- Business Expert Press 2014; US$ 19.95
This handy guide to excellent business communicationsis perfect for anyone, whether preparing for acareer, launching a career, or advancing in a career.Future savvy business professionals understand thatevery organization expects employees to be exceptionalbusiness communicators and this book will getyou there.Inside, the authors lead you through the... more...
- Business Expert Press 2014; US$ 19.95
Modern consumers are being bombarded with in-formation from every angle. They can?t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In ... more...
- Wiley 2012; US$ 33.00 US$ 28.99
How to handle difficult discussions in the workplace Packed with practical and pragmatic suggestions and methods for dealing with the tough stuff at work, this unique and helpful book features simple diagnostics, models, and processes that you can put to use immediately. The author team shares their years of research and experience so that you... more...
- Wiley 2013; US$ 85.00 US$ 73.67
Since the first edition was published in 1997, Human Resources Management for Public and Nonprofit Organizations has become the go-to reference for public and nonprofit human resources professionals. Now in its fourth edition, the text has been significantly revised and updated to include information that reflects changes in the field due to the... more...
- Wiley 2015; US$ 25.00 US$ 21.99
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides... more...
- SAGE Publications 2001; US$ 90.00
The Second Edition of this benchmark publication, places an increased emphasis on the emerging literature in the field and integrates the major advancements in both research and practice. It is an excellent stand-alone text for students or researchers exploring complex issues, and a useful guide for practitioners. more...