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Most popular at the top
- Entrepreneur Press 2014; US$ 17.99
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing?s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Millionaire-maker... more...
- AMACOM 2014; US$ 34.95
Administrative assistants are expected to be everything to everyone, all the time. From managing the phones, coordinating meetings, and preparing presentations, to planning events, crafting clear business communications, and deciphering legal documents, they have to juggle it all. Extensively updated, the fifth edition of the Administrative Assistant's... more...
- Berrett-Koehler Publishers 2014; US$ 16.95
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable... more...
- Hodder Education 2014; US$ 48.00
Endorsed by Cambridge International Examinations. Foster a deeper understanding with a wide range of international case studies and exam preparation matched to the key knowledge students need for success. This title covers the entire syllabus for Cambridge International Examinations' International AS and A Level Business (9609). It is divided into... more...
- The Crown Publishing Group 2004; US$ 19.95
The host of the hit reality show The Apprentice presents an invaluable collection of grounded, hard-hitting advice on business success, from people who have made it to the boss?s chair at some of America?s most thriving companies. How can you find the way to the top? Ask people who are already there. Because you can?t know it all. No matter how... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2006; US$ 8.33
How is your career going? Do you get the respect and recognition you deserve and sail through corporate life sans any obstacle to impede your ascension up the corporate ladder? Or does the office jungle sometimes threaten to overwhelm you? If you want to improve your efficiency or profitability of the organisation for which you work, learn about the... more...
- F+W Media 2011; US$ 14.95
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that... more...
- Wiley 2013; US$ 29.95
"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." — Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to... more...
- Entrepreneur Press 2013; US$ 17.99
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated... more...