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Most popular at the top

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...

  • Hey, Whipple, Squeeze Thisby Luke Sullivan; Sam Bennett

    Wiley 2012; US$ 19.95

    The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories... more...

  • Manual on the measurement of volunteer workby International Labour Office

    International Labour Office 2012; US$ 5.00

    This manual presents a data collection strategy for measuring volunteer work that is cost-effective and reliable. It provides a definition of volunteer work, a measurement methodology to identify volunteer workers and their characteristics, and an estimation methodology to value their work. The 18th ICLS discussed and approved the Manual in 2008, making... more...

  • Dealing with the Tough Stuffby Darren Hill; Alison Hill; Sean Richardson

    Wiley 2012; US$ 30.00

    How to handle difficult discussions in the workplace Packed with practical and pragmatic suggestions and methods for dealing with the tough stuff at work, this unique and helpful book features simple diagnostics, models, and processes that you can put to use immediately. The author team shares their years of research and experience so that you can... more...

  • Super sellingby Infinite Ideas

    Infinite Ideas 2012; US$ 9.95

    In a business world that is changing rapidly, so too are selling techniques. Old fashioned methods no longer apply and you need to develop new skills to prosper in the future. In Super Selling by Russell Webster you will learn how to: Master the three vital stages of the selling process; Become a 'people-person' to enhance your success; Make... more...

  • Strategic Retail Managementby Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein

    Springer 2012; US$ 59.95

    This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated.... more...

  • Help Them Grow or Watch Them Goby Beverly Kaye; Julie Winkle Giulioni

    Berrett-Koehler Publishers 2012; US$ 17.95

    Bestselling author and top authority on career development shows how managers and supervisors can support employees? career development ? and thereby increase employee engagement, satisfaction, job-fit, passion, and work contribution ? by having frequent short conversations with employees about their career options, needs, and passions. more...

  • Office 2013 All-In-One For Dummiesby Peter Weverka

    Wiley 2013; US$ 27.99

    Home and business users around the globe turn to Microsoft Office and its core applications every day. Whether you're a newcomer or a veteran Office user, this friendly-but-informative guide provides in-depth coverage on all the newest updates and enhancements to the Office 2013 suite. With an overview of tools common to all Office applications and... more...

  • The Customer Service Survival Kitby Richard S. Gallagher; Carol Roth

    AMACOM 2013; US$ 14.95

    Proven strategies for handling any customer crisis. more...

  • Cambridge International AS and A Level Business Studies: Revision Guideby Sandie Harrison; David Milner

    Hodder Education 2013; US$ 14.38

    Get your best grades with this Cambridge International AS and A Level Business Studies Revision Guide . - Manage your own revision with step-by-step support from experienced examiners Sandie Harrison and David Milner. - Maintain an appropriate international focus in exams with examples and case studies from around the world. - Get the top marks by... more...