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Most popular at the top

  • Digital Brandingby Daniel Rowles

    Kogan Page 2014; US$ 29.95

    Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...

  • Understanding Employee Engagementby Zinta S. Byrne

    Taylor and Francis 2014; US$ 49.95

    Employee engagement is a novel concept that has been building momentum in recent years. Understanding Employee Engagement: Theory, Research, and Practice exposes the science and practice of employee engagement. Grounded in theory and empirical research, this book debates the definitions of engagement, provides a comprehensive evaluation of empirical... more...

  • Marketing Communicationsby Lynne Eagle; Stephan Dahl; Barbara Czarnecka; Jenny Lloyd

    Taylor and Francis 2014; US$ 63.95

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won?t sell without the right reach to your potential... more...

  • Corporate Social Responsibility and Human Resource Managementby M. Karatas-Ozkan; K. Nicolopoulou; M. Ozbilgin

    Edward Elgar Publishing 2014; US$ 40.00

    ‘A valuable guide to combine so far separate strands of thinking on CSR, DM and HRM. With its global focus, this book cuts through the claims and assumptions of existing understanding and provides data from a large set of countries. It will certainly stimulate insightful thoughts and practices of CSR in HRM’- Sibel YAMAK, Galatasaray University,... more...

  • What Motivates Meby Adrian Gostick; Chester Elton

    The Culture Works 2014; US$ 24.95

    What Motivates Me will help readers align the work they do every day, for the rest of their lives, with what truly motivates them. It also includes a code to the Motivators Assessment. This is not a personality test, but a scientifically valid assessment that digs straight to the core of what motivates you at work. The book also features a set of... more...

  • Internal Audit Qualityby Sally-Anne Pitt

    Wiley 2014; US$ 85.00

    Deliver increased value by embedding quality into internal audit activities Internal Audit Quality: Developing a Quality Assurance and Improvement Program is a comprehensive and authoritative guide to better practice internal auditing. Written by a global expert in audit quality, this guide is the first to provide complete coverage of the elements... more...

  • The Naked CEOby Alex Malley

    Wiley 2014; US$ 22.95

    The Naked CEO's guide to achieving your dream, starting now From suspended schoolboy to disruptive CEO, Alex Malley, The Naked CEO, has led a life rich in successes and mistakes. Through it all he has learned a lot about what it takes to successfully build not only a big career, but also a big life. Gain insights from a successful CEO who's lived... more...

  • Connected To Goodnessby David Meltzer; Harrison Lebowitz

    Publish Green 2014; US$ 3.99

    In Connected to Goodness, author David Meltzer reveals his principles for success. This is a philosophy that the author has gained through many years of experience as a high ranking businessman. It will surely bring readers the same peace and balance he enjoys in both business and in life, a balance that allows him to live by his mantra: "make... more...

  • International Trade and the Successful Intermediaryby Ms Lorna Elliott; Mr Davide Giovanni Papa

    Ashgate Publishing Ltd 2012; US$ 119.95

    International Trade and the Successful Intermediary is designed to give independent intermediaries, potential buyers, procurement agents, mandates, lawyers, bankers and companies the fundamental skills to conduct business in the international trade arena, while increasing their knowledge and confidence to secure commission arising out of successful... more...

  • Competence-Based Employment Interviewingby Jeffrey Berman

    ABC-CLIO 1997; US$ 122.00

    Designed to assist practitioners in developing interview procedures for their organizations, this work shows how competence-based human resource management techniques can be applied to employment interviews. Research has shown that the traditional interview does not predict employment success as well as the structured interview, while the structured... more...