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Most popular at the top

  • Free Trade Under Fireby Douglas A. Irwin

    Princeton University Press 2009; US$ 25.95

    Growing international trade has helped lift living standards around the world, and yet free trade is always under attack. Critics complain that trade forces painful economic adjustments, such as plant closings and layoffs of workers, and charge that the World Trade Organization serves the interests of corporations, undercuts domestic environmental... more...

  • Inbound Marketingby Brian Halligan; Dharmesh Shah; David Meerman Scott

    Wiley 2009; US$ 24.95

    Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning... more...

  • Excel 2010 Power Programming with VBAby John Walkenbach

    Wiley 2010; US$ 49.99

    All the methods and tools you need to successfully program with Excel John Walkenbach's name is synonymous with excellence in computer books that decipher complex technical topics. With this comprehensive guide, "Mr. Spreadsheet" shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own... more...

  • Complete B2B Online Marketingby William Leake; Lauren Vaccarello; Maura Ginty

    Wiley 2012; US$ 39.99

    Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.... more...

  • Sales Growthby Thomas Baumgartner; Homayoun Hatami; Jon Vander Ark; Marc Benioff

    Wiley 2012; US$ 40.00

    A comprehensive guide to how companies can drive sales growth Finding growth today can be an enormous challenge for companies in a complex and fast-changing business environment. There are no simple solutions, but in Sales Growth, experts from McKinsey & Company provide a practical blue-print for achieving this goal by revealing what world-class... more...

  • Managing for Ethical?Organizational Integrityby Abe Zakhem

    Business Expert Press 2012; US$ 19.95

    It was once believed that business and ethics constituted separate and mutually exclusive realms. Businesses that perpetuate such a belief or still hold that ?business ethics? is an oxymoron are at risk. If you are a manager, you may have been called on to actively promote ethical-organizational integrity. But this means understanding the defining principles... more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2012; US$ 29.99

    Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking... more...

  • No B.S. Ruthless Management of People and Profitsby Dan S. Kennedy

    Entrepreneur Press 2008; US$ 14.95

    Here it is: no warm ?n fuzzies, no academic theories?just hard-core strategies from real world trenches?the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy... more...

  • Recruiting, Interviewing, Selecting & Orienting New Employeesby Diane Arthur

    AMACOM 2012; US$ 39.95

    From recruitment to orientation, this updated and accessible guide covers it all. more...

  • Selling with Noble Purposeby Lisa Earle McLeod

    Wiley 2012; US$ 22.95

    Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople... more...