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- Columbia University Press 2010; US$ 21.99
From the founding of the Ming dynasty in 1368 to the start of the Opium Wars in 1841, China has engaged in only two large-scale conflicts with its principal neighbors: Korea, Vietnam, and Japan. These four territorial and centralized states have otherwise fostered peaceful and long-lasting relationships with one another, and as each has grown more... more...
- Palgrave Macmillan 2011; US$ 45.00
The best-kept secret in corporate life is the vanishing act of women on their way to the top. Despite massive attention to the issue the number of women in top positions remains shockingly low. This book shows what women themselves can do to optimize their careers and how this can bring benefits to the companies and organizations they work for. more...
- Business Expert Press 2014; US$ 19.95
Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether professionally active in international business and trade or not, we all are bombarded by a colossal volume of reports and articles. In spite of progress in transparency, it becomes increasingly burdensome... more...
- Wiley 2015; US$ 38.00
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this ?creating engagement,"and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to shift perception,change behavior, or sell products? The truth is,... more...
- W. Bertelsmann Verlag 2015; US$ 41.92
Zunehmende Internationalisierung der Wirtschaft, Verkürzung der Innovationszyklen, demographischer Wandel oder neue Informations- und Kommunikationsmedien sind gesellschaftliche und technologische Veränderungsprozesse. Diese Veränderungen führen zu einer erhöhten Komplexität von Managementprozessen und erschweren die erfolgreiche Schaffung von nachhaltigen... more...
- DK Publishing 2009; US$ 16.95
Pump up your profits on eBay®! When many eBay® sellers run out of items to sell, they often head straight to the outlet malls looking for super sales, or go to trade shows, or shop online liquidation sites looking for larger quantities of items, sometimes purchasing pallets of product. Only then do they discover their problem: the items they... more...
- The Floating Press 1962; US$ 6.95
The contents of this volume originally appeared as weekly articles by Lord Beaverbrook (William Maxwell Aitken) in the Sunday Express. They aroused so much interest, and so many applications were received for copies of the various articles, that it was decided to have them collected and printed in volume form. He who buys Success, reads and digests... more...
- The Floating Press 1908; US$ 5.99
Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...
- Edward Elgar Publishing 2010; US$ 40.00
This timely book collects empirical analyses and case studies to clarify issues and draw policy recommendations for facilitating greater regional trade through increased cooperation. more...
- Emerald Group Publishing Limited 2010; US$ 199.00
This e-book aims to advance the theoretical base of the nation branding domain by providing a forum for the sharing of research findings across multiple dimensions of the nation branding construct. Different perspectives, settings, and methodologies are brought together in order to deepen the intellectual base of the discipline and to share valuable... more...