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Most popular at the top

  • The New Rules of Marketing & PRby David Meerman Scott

    Wiley 2013; US$ 24.00

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...

  • Brand Aidby Brad VanAuken

    AMACOM 2014; US$ 29.95

    Branding is more than a great logo. A brand is the essence of an organization?its DNA?impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building... more...

  • Financial, Commercial, and Mortgage Mathematics and Their Applications, Revised and Updated Editionby Arun Prakash; Dilip Ghosh

    ABC-CLIO 2014; US$ 90.00

    Ideal for college students in intermediate finance courses, this book uniquely applies mathematical formulas to teach the underpinnings of financial and lending decisions, covering common applications in real estate, capital budgeting, and commercial loans. more...

  • QuickBooks Onlineby Thomas E. Barich

    CPA911 PUBLISHING 2014; US$ 27.99

    Filling a void in the market of more than half a million QuickBooks Online subscribers, this book provides detailed coverage of the various QuickBooks Online plans along with accounting advice, tips and tricks, and workarounds for the program's limitations. This comprehensive guide to setting up and using the newest version of this program includes... more...

  • Commodities For Dummiesby Amine Bouchentouf

    Wiley 2011; US$ 19.99

    Get more bang for your buck in the commodities market and starttrading today While Wall Street has been troubled, commodity markets have beensoaring. Since 2002, commodities have outperformed every otherasset class including stocks, mutual funds, and real estate. Thishands-on, friendly guide gives you the basics on breaking into themarket, dispels... more...

  • A Handbook of Primary Commodities in the Global Economyby Marian Radetzki

    Cambridge University Press 2008; US$ 44.00

    A guide to the ins and outs of international commodity markets. more...

  • Tame Your Terrible Office Tyrantby Lynn Taylor

    Wiley 2009; US$ 24.95

    An indispensable guide to dealing with challenging, childish bossbehavior and building a great career, with laugh- out-loud humorbuilt in. Based on extensive interviews among workers, managers andpsychologists, Tame Your Terrible Office Tyrant™ drawshilarious but true parallels between toddlers and managers. Whenunder stress, both often have... more...

  • Globalization in Questionby Paul Hirst; Grahame Thompson; Simon Bromley

    Wiley 2015; US$ 29.95

    'Globalization' is one of the key concepts of our time. It is used by both the right and the left as the cornerstone of their analysis of the international economy and polity. In both political and academic discussions, the assumption is commonly made that the process of economic globalization is well under way and that this represents a qualitatively... more...

  • SPIKE your Brand ROIby Adele R. Cehrs

    Wiley 2015; US$ 38.00

    Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this ?creating engagement,"and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to shift perception,change behavior, or sell products?  The truth is,... more...

  • Real Estate Investing For Dummiesby Eric Tyson; Griswold

    Wiley 2015; US$ 18.39

    Everything you need to confidently make real estate part of yourinvesting plan Do you want to get involved in real estate investing, but aren'tquite sure where to start? Real Estate Investing For Dummies is your go-to resource for making sense of the subject, offeringplain-English, step-by-step explanations of everything you need toknow to keep... more...