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  • Ultimate Guide to Facebook Advertisingby Perry Marshall; Keith Krance; Thomas Meloche

    Entrepreneur Press 2014; US$ 21.95

    GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them,... more...

  • Managerial Fraudby Terry A. Sheridan

    Ashgate Publishing Ltd 2014; US$ 109.95

    In Managerial Fraud, Dr Terry Sheridan reports the findings of her study of fraudulent executives. Her work illuminates the particular methods fraudsters employ to appear more authentic than the average person and reveals two types of executive fraudster with very different behaviours. All this helps to explain why the current Red Flag approach fails... more...

  • Die 10 Gebote erfolgreichen Verkaufensby Michael Fischer

    C.H. Beck 2014; US$ 17.89

    Die ?10 Gebote des erfolgreichen Verkaufens? lenken den Blick auf die wichtigen Grundlagen, die im operativen Verkaufsgeschäft schnell in Vergessenheit geraten, stellen zugleich aber die Sicht des Kunden in den Mittelpunkt. Dieses Buch liefert Anregungen und Inspiration und verführt zur Umsetzung: 1. Warum ?Kann ich Ihnen helfen?? als Ansprache falsch... more...

  • Understanding Bitcoinby Pedro Franco

    Wiley 2014; US$ 65.00

    Discover Bitcoin, the cryptocurrency that has the finance world buzzing Bitcoin is arguably one of the biggest developments in finance since the advent of fiat currency. With Understanding Bitcoin , expert author Pedro Franco provides finance professionals with a complete technical guide and resource to the cryptography, engineering and economic... more...

  • Digital Marketingby Ira Kaufman; Chris Horton

    Taylor and Francis 2014; US$ 34.95

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate... more...

  • Marketing for the Developing Company (RLE Marketing)by John Winkler

    Taylor and Francis 2014; US$ 115.00

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing... more...

  • Cybervettingby Edward J. Appel

    Taylor and Francis 2014; US$ 79.95

      Researching an individual?s, firm?s or brand?s online presence has become standard practice for many employers, investigators, and intelligence officers, including law enforcement. Countless companies and organizations are implementing their own policies, procedures, and practices for Internet investigations, cybervetting, and intelligence.... more...

  • Designing Service Excellenceby Brian Hunt; Toni Ivergard

    Taylor and Francis 2014; US$ 79.95

    The moment of truth?that instant when consumers experience and judge service quality?is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial... more...

  • Wiley Practitioner's Guide to GAAS 2014by Joanne M. Flood

    Wiley 2014; US$ 95.00

    The clearest, easiest-to-use guide to understanding GAAS 2013 on the market—fully updated This latest resource to understanding GAAS addresses the toughest part of the job—identifying, interpreting, and applying the many audit, attest, review, and compilation standards relevant to a particular engagement. The only GAAS reference organized... more...

  • The Marketing Pathfinderby David Stewart; Michael M. Saren

    Wiley 2014; US$ 66.00

    Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series,... more...