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  • Effective Advertising Strategies for Your Businessby Cong Li

    Business Expert Press 2014; US$ 19.95

    As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin... more...

  • Action Research for Professional Sellingby Peter McDonnell; Jean McNiff

    Ashgate Publishing Ltd 2014; US$ 109.95

    Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling, underpinned by strong... more...

  • Action Research for Professional Sellingby Peter McDonnell; Jean McNiff

    Oscar Test Publisher 2014; US$ 109.95

    Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling, underpinned by strong... more...

  • Play From Your Fucking Heartby Jerry Hyde

    John Hunt Publishing 2014; US$ 9.99

    Taking therapy down to street level, a rock and roll guidebook to the science of the bleedin? obvious. more...

  • Market Like You Mean Itby Al Lautenslager

    Entrepreneur Press 2014; US$ 19.95

    Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents... more...

  • The G-20 Summit at Fiveby Kemal Dervis; Peter Drysdale

    Brookings Institution Press 2014; US$ 28.00

    Can the G-20 become a steering committee for the world's economy? Launched at a moment of panic triggered by the financial crisis in late 2008, the leaders' level G-20 is trying to evolve from crisis committee for the world economy to a real steering group facilitating international economic cooperation. What can and should such a "steering committee"... more...

  • Commercial Distribution in Europe (Routledge Revivals)by John Dawson

    Taylor and Francis 2014; US$ 44.95

    The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth... more...

  • Work Motivation in Organizational Behavior, Second Editionby Craig C. Pinder

    Taylor and Francis 2014; US$ 54.95

    This second edition of the best-selling textbook on Work Motivation in Organizational Behavior provides an update of the critical analysis of the scientific literature on this topic, and provides a highly integrated treatment of leading theories, including their historical roots and progression over the years. A heavy emphasis is placed on the notion... more...

  • Return on Engagementby Tim Frick; Kate Eyler-Werve

    Taylor and Francis 2014; US$ 32.95

    In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a... more...

  • Essentials of Personnel Assessment and Selectionby Robert M. Guion; Scott Highhouse

    Taylor and Francis 2014; US$ 61.95

    Essentials of Personnel Assessment and Selection discusses the essentials that managers and other well-educated people should know about the assessment processes so widely used in contemporary society--and so widely not understood. It emphasizes that good prediction requires well-formed hypotheses about personal characteristics that may be related... more...