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- AMACOM 2015; US$ 14.95
On the front lines of customer service, every day presents new and unexpected challenges?and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the call. The book provides customer-facing professionals with short, simple, actionable advice designed to... more...
- Jessica Kingsley Publishers 2015; US$ 49.95
This edited book presents the applications, theory and research behind Video Enhanced Reflection on Practice, a professional development tool which enables professionals and trainees to analyse their own practice to make more informed decisions about how to improve their communication, therapeutic or teaching skills in more problematic situations. more...
- Springer International Publishing 2015; US$ 129.00
This book addresses the role of domestic courts in the enforcement of international trade agreements by examining the experiences of Brazilian and the European Union courts. This comparative study analyzes the differences, similarities and consequences of Brazilian and European courts? decisions in relation to the WTO agreements, which have ?direct... more...
- Dunham Books 2015; US$ 7.99
<p>When it comes to the way business is carried out online, the earth beneath our feet is shifting right nowand shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single... more...
- Allworth Press 2015; US$ 24.99
Carolina Rogoll has been building brands for over a decade for Procter & Gamble, the world?s largest, fast-moving consumer goods company, including successfully managing a billion-dollar brand. She has also been a faculty member of the MPSB (master of professional studies in branding) at the School of Visual Arts in New York City since 2011. Carolina... more...
- Taylor and Francis 2015; US$ 49.95
This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. ... more...
- Taylor and Francis 2015; US$ 425.00
Written for high school or beginning undergraduate students, this four-volume reference valiantly attempts to provide a historical framework for the perhaps overly broad concept of world trade. Entry topics were selected on trade organizations, influential people, commodities, events that affected trade, trade routes, navigation, religion, communic more...
- Profile Books 2015; US$ 17.32
Clear and effective communication within and beyond organisations has always been a crucial business driver, and as communication channels proliferate and the speed of communication increases, getting your message across has never been more important. Using the series' trademark mix of checklists and thinker profiles, the guide looks... more...
- Wiley 2015; US$ 65.00
Institute a proactive reputational management framework that matches individual behaviour to organizational values The Business Ethics Twin-Track is a practical guide to reputational risk management. A deep exploration of the concept of reputation, the ways in which it can suffer, and the consequences when it does, the book outlines an ethics... more...