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- Emerald Group Publishing Limited 2007; US$ 199.00
This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds... more...
- Emerald Group Publishing Limited 2003; US$ 199.00
- Gabler Verlag 2009; US$ 48.86
Oliver B. Büttner untersucht, wie Methoden am Point of Sale sinnvoll eingesetzt werden können, um einkaufsbegleitende kognitive Prozesse von Ladenbesuchern zu analysieren. Der Fokus liegt dabei auf zwei Varianten zur Produktion von Gedankenprotokollen: dem Lauten Denken und der Videogestützten Gedankenrekonstruktion. more...
- Edward Elgar Publishing 2012; US$ 60.00
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics... more...
- Gabler Verlag 2012; US$ 89.86
Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study... more...
- The Spinney Press 2013; US$ 17.60
Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...
- Springer Fachmedien Wiesbaden 2013; US$ 26.64
Die Zunahme von Themen, die in öffentlichen Debatten als ?ethisch? markiert werden und eine generelle Verankerung von Ethik in sozialen Berufen verweisen auf einen Reflexionsbedarf, der die Bedeutung und den Umfang des Begriffs zum Gegenstand einer kritischen Auseinandersetzung macht. In den Beiträgen dieses Bandes werden Bestimmungen von Ethik und... more...
- F+W Media 2013; US$ 15.99 US$ 14.39
No matter how good you have it--there's always something to whine about White Whine chronicles the everyday difficulties that plague our lives. From having too much food to eat and desperately needing the latest version of the iPhone to the ever-present inconvenience of having a vacation interrupted by a natural disaster, this book is your opportunity... more...
- Emerald Group Publishing Limited 2013; US$ 131.99
This latest volume of Research in Consumer Behavior: Consumer Culture theory contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. more...
- Wiley 2014; US$ 34.95 US$ 29.50
Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury... more...