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Consumption. Demand

Most popular at the top

  • Der Multi Channel Customer als moderner Konsument - eine Einführung zur Verbesserung der Interaktion zwischen Unternehmen und Kundenby Sven Müller

    Diplomica Verlag 2009; US$ 46.83

    Schon seit einigen Jahren ist zu beobachten, dass sich durch Fortschritte in der Informations- und Kommunikationstechnologie neue Möglichkeiten der Interaktion zwischen Unternehmen und Kunden ergeben. Ein Kunde kann dabei oftmals über den gesamten Kaufprozess hinweg unterschiedliche Kanäle eines einzelnen Anbieters zur Kommunikation mit dem Unternehmen... more...

  • Verbraucherintelligenzby Michael Freytag

    FAZ Institut 2011; US$ 29.31

    Hauptbeschreibung 2020: Der intelligente Verbraucher verändert die Wirtschaft Das Verbraucherverhalten hat sich in den vergangenen Jahren gewandelt: Die Kunden sind viel informierter und kritischer als früher, sie vernetzen sich, sie vergleichen und sie erwarten Transparenz. Aber auch die Unternehmen wissen mehr über ihre Kunden - und stellen sich... more...

  • Child and teen consumptionby Valérie-Inés de La Ville

    Emerald Group Publishing Limited 2007; US$ 199.00

    This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds... more...

  • Handbook of Developments in Consumer Behaviourby Victoria Wells; Gordon Foxall

    Edward Elgar Publishing 2012; US$ 40.00

    This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics... more...

  • Ethical Consumerismby Justin Healey

    The Spinney Press 2013; US$ 25.00

    Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...

  • Kritik der Moralisierungby Ruth Großmaß; Roland Anhorn

    Springer 2013; US$ 39.99

    Die Zunahme von Themen, die in öffentlichen Debatten als ‚ethisch‘ markiert werden und eine generelle Verankerung von Ethik in sozialen Berufen verweisen auf einen Reflexionsbedarf, der die Bedeutung und den Umfang des Begriffs zum Gegenstand einer kritischen Auseinandersetzung macht. In den Beiträgen dieses Bandes werden Bestimmungen... more...

  • Consumer Culture Theoryby Russell Belk; Linda Price; Lisa Peñaloza

    Emerald Group Publishing Limited 2013; US$ 124.95

    This latest volume of Research in Consumer Behavior: Consumer Culture theory contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. more...

  • The Bling Dynastyby Erwan Rambourg

    Wiley 2014; US$ 34.95

    Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury... more...

  • Communities and Consumptionby Carole Bekin; Marylyn Carrigan; Isabelle Szmigin

    Emerald Group Publishing Limited 2007; US$ 199.00

    The community concept has a long history and a prominent place in sociological thinking, yet remains a contentious concept. This e-book explores the diversity of current research on community and consumption, investigating, for example, imagined communities, consumption as community action and, conversely, the limitations of the notion of community.... more...