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- Gabler Verlag 2012; US$ 89.95
Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study... more...
- The Spinney Press 2013; US$ 25.00
Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...
- Springer Fachmedien Wiesbaden 2013; US$ 39.99
Die Zunahme von Themen, die in öffentlichen Debatten als ?ethisch? markiert werden und eine generelle Verankerung von Ethik in sozialen Berufen verweisen auf einen Reflexionsbedarf, der die Bedeutung und den Umfang des Begriffs zum Gegenstand einer kritischen Auseinandersetzung macht. In den Beiträgen dieses Bandes werden Bestimmungen von Ethik und... more...
- Emerald Group Publishing Limited 2013; US$ 124.95
This latest volume of Research in Consumer Behavior: Consumer Culture theory contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. more...
- Wiley 2014; US$ 34.95
Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury... more...
- Springer Fachmedien Wiesbaden 2014; US$ 49.99
Unternehmen in der Konsumgüterindustrie stehen vor großen Herausforderungen: Wandelnde wirtschaftliche Faktoren und globale Trends, wie ein erhöhtes Umwelt- und Gesundheitsbewusstsein der Verbraucher oder die steigende Bedeutung der Neuen Medien, stellen die traditionellen Unternehmenskonzepte auf den Prüfstand. Dennoch werden innovative Konzepte... more...
- Emerald Group Publishing Limited 2007; US$ 199.00
The community concept has a long history and a prominent place in sociological thinking, yet remains a contentious concept. This e-book explores the diversity of current research on community and consumption, investigating, for example, imagined communities, consumption as community action and, conversely, the limitations of the notion of community.... more...
- Deutscher Universitätsverlag 2007; US$ 59.99
Foreword This book contains three essays which emanated from the desire to understand more thoroughly the strategies employed by producers of experience and credence goods in order to avoid market failure due to asymmetric information. The first essay focuses on the employment relationship between a football club and its player and treats the productivity... more...
- Westview Press 1988; US$ 48.00
In these notes, Professor Kreps surveys the standard models of choice under uncertainty that lie at the heart of microeconomic theory. Choice and preference, ordinal utility, von Neumann?Morganstern utility and utility functions for money, and subjective probability and subjective expected utility are among the standard topics covered. These notes... more...