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Most popular at the top
- Oxford University Press 1992; US$ 77.99
This book explores the principal issues involved in bridging the gap between the pure theory of consumer behavior and its empirical implementation. The theoretical starting point is the familiar static, one-period, utility maximizing model in which the consumer allocates a fixed budget among competing categories of goods. The authors focus upon four... more...
- McGraw-Hill Education 2007; US$ 47.00
This book examines the relationships between society and material culture: the interaction between people and things. Tim Dant argues that the traditional approach to material culture has focused on the symbolic meanings of objects, largely overlooking the material impact that objects have on everyday life in late modernity. Dant resists the now well-established... more...
- Springer Berlin Heidelberg 2006; Not Available
Institutions are a key determinant for growth. I am very happy to have pursued my research at a very good and stimulating institution, namely at the institute for Empirical Research in Economics (lEW). My special thanks go to my thes- supervisor, Josef Zweimueller. With great enthusiasm, he pointed me towards interesting research subjects. It was a... more...
- Profile Books 2010; US$ 26.67
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the... more...
- Taylor and Francis 2007; US$ 54.95
An excellent addition to Routledge?s strong tradition of publishing exceptional books in heterodox economics, this innovative and groundbreaking volume draws on the work of Schumpeter, Marx and Sraffa, three of the most influential economists of all time. It bases value on a single, inwardly felt scarcity, the scarcity of life, which consumers scramble... more...
- McGraw-Hill Education 2002; US$ 51.00
Brings together research and insights into how theories in social psychology can be applied to consumer behaviour. This title includes: information processing and social cognition, communication processes, attitude models, emotion, social identity theory and action theory. It discusses why consumers buy what they do, and how they go about it. more...
- Taylor and Francis 2008; US$ 54.95
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed ? in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical... more...
- Temple University Press 2008; US$ 28.95
Identifying Consumption illustrates how an individual?s buying habits are shaped by the dynamics of the consumer marketplace?and thus how consumption and identity inform each other. Robert Dunn brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption. By doing so,... more...
- Springer Berlin Heidelberg 2008; Not Available
Der praxisorientierte Leitfaden wendet sich an Ingenieure und technisch orientierte Kaufleute in der produzierenden Industrie, zu deren Aufgaben es gehört, Angebote zu erstellen oder Projektkosten zu ermitteln. Er führt auf, welche Möglichkeiten für Angebots- und Projektkalkulationen bestehen und welche Genauigkeiten von diesen Verfahren zu erwarten... more...