The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
New to eBooks.com?Learn more
- Bestsellers - This Week
- Foreign Language Study
- Bestsellers - Last 6 months
- Graphic Books
- Health & Fitness
- Political Science
- Biography & Autobiography
- Psychology & Psychiatry
- Body Mind & Spirit
- House & Home
- Business & Economics
- Children's & Young Adult Fiction
- Juvenile Nonfiction
- Language Arts & Disciplines
- Crafts & Hobbies
- Science Fiction
- Current Events
- Literary Collections
- Literary Criticism
- Literary Fiction
- Social Science
- The Environment
- Sports & Recreation
- Family & Relationships
- Study Aids
- Folklore & Mythology
- Food and Wine
- Performing Arts
- True Crime
- Foreign Language Books
Most popular at the top
- Profile Books 2010; US$ 26.67
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the... more...
- McGraw-Hill Education 2002; US$ 51.00
Brings together research and insights into how theories in social psychology can be applied to consumer behaviour. This title includes: information processing and social cognition, communication processes, attitude models, emotion, social identity theory and action theory. It discusses why consumers buy what they do, and how they go about it. more...
- Taylor and Francis 2008; US$ 49.95
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed ? in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical... more...
- Temple University Press 2008; US$ 27.95
Identifying Consumption illustrates how an individual’s buying habits are shaped by the dynamics of the consumer marketplace—and thus how consumption and identity inform each other. Robert Dunn brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption.... more...
- Springer 2007; US$ 49.99
Der Autor erläutert Methoden, die zur Risikominimierung beitragen. Insbesondere das Risiko durch zu hoch angesetzte Kalkulationen Aufträge oder durch zu niedrige Geld, zu verlieren. Detailliert beschreibt er in der 3., aktualisierten Auflage verfügbare Varianten der Angebots- und Projektkalkulation und deren Grenzen und zeigt, wie exakt diese Verfahren... more...
- Princeton University Press 2012; US$ 46.95
Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social and economic phenomena. Standard economic theory did not give much credit to the role of networks until the early 1990s, but since then the study of the theory of networks has blossomed. At the heart of this research is the idea that the... more...
- Ashgate Publishing Ltd 2010; US$ 124.95
The author argues that, by analyzing how scarcity-generating institutions work and then reforming or dismantling them, we can enhance individual freedom and support entrepreneurial initiative, and at the same time make progress toward social justice and environmental sustainability by reducing demands on vital resources. This vision would enable activists... more...
- Princeton University Press 2010; US$ 55.00
Individuals and families make key decisions that impact many aspects of financial stability and determine the future of the economy. These decisions involve balancing current sacrifice against future benefits. People have to decide how much to invest in health care, exercise, their diet, and insurance. They must decide how much debt to take on, and... more...
- Emerald Group Publishing Limited 2001; US$ 92.95
Consumption and lifestyles in the world's richest countries are a significant cause of global environmental problems. Consumerism is increasingly recognized as a major drain on global resources and the search for sustainable consumption is emerging as a key policy issue. In this text, Joseph Murphy and Maurie Cohen have brought together an internationally... more...