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- Emerald Group Publishing Limited 2003; US$ 199.00
- Taylor and Francis 2006; US$ 54.95
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be... more...
- Springer Berlin Heidelberg 2008; Not Available
Der praxisorientierte Leitfaden wendet sich an Ingenieure und technisch orientierte Kaufleute in der produzierenden Industrie, zu deren Aufgaben es gehört, Angebote zu erstellen oder Projektkosten zu ermitteln. Er führt auf, welche Möglichkeiten für Angebots- und Projektkalkulationen bestehen und welche Genauigkeiten von diesen Verfahren zu erwarten... more...
- John Hunt Publishing 2010; US$ 7.99
This is a book of our time. We have spent the last decades collecting the cars, the house, the image, and now we are reaching for whats next. We numb our worlds with wall to wall TV and an endless busyness that exhausts and shadows who we really are. When we stop, we long to maintain the stillness and enjoyment that we find. We are asleep. The world... more...
Bedürfnis, Bedarf und kaufkraftgestützte Kreditnachfrage für Konsum und Investition: Volkswirtschaftliche Entwicklung aus einer anderen PerspektiveDiplomica Verlag 2012; US$ 32.81
Hauptbeschreibung Die wissenschaftliche Ausarbeitung dieser Arbeit beschäftigt sich mit den Sozialbedürfnissen des Individuums auf der einen, mit der betriebs- und volkswirtschaftlichen Bedeutung auf der anderen Seite. Dabei soll untersucht werden, warum Kredite aufgenommen werden, obwohl dies immer zu einer Verteuerung der begehrten Ware führt.... more...
- McGraw-Hill Education 2007; US$ 34.00
You've worked hard to achieve financial success, and now you want to leave a legacy. You want to know how others like you have made a positive impact with their time and assets. You want to safeguard your money, help others, and do the best for your children-without ruining their motivation to make their own way in the world. But ultimately, you want... more...
- Taylor and Francis 2013; US$ 49.95
The award-winning Black Wealth / White Wealth offers a powerful portrait of racial inequality based on an analysis of private wealth. Melvin Oliver and Thomas Shapiro's groundbreaking research analyzes wealth - total assets and debts rather than income alone - to uncover deep and persistent racial inequality in America, and they show how public... more...
- Wiley 2014; US$ 34.95
Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury... more...
- Gabler Verlag 2012; Not Available
Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study... more...
- NYU Press 2013; US$ 20.40
Stamped on productsfrom coffee to handicrafts, the term ?fair trade? has quickly become one oftoday?s most seductive consumer buzzwords. Purportedly created through fairlabor practices, or in ways that are environmentally sustainable, fair-tradeproducts give buyers peace of mind in knowing that, in theory, how they shopcan help make the world a better... more...