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  • Guerilla Marketing des 21. Jahrhundertsby Jay Conrad Levinson; Birgit Schöbitz

    Campus Verlag 2011; US$ 33.60

    Hauptbeschreibung Unternehmen, die heute im Wettbewerbsdschungel überleben möchten, müssen besonderen Wert auf ihr Marketing legen. In kleinen und großen Betrieben müssen neue Ideen und einfallsreiche Werbeaktionen, die möglichst wenig Geld kosten, umgesetzt werden. Man muss quer denken und mit Ungewöhnlichem überraschen, um sich von der Konkurrenz... more...

  • WISO: Erben und Vererbenby Michael Opoczynski; Jürgen E. Leske

    Campus Verlag 2010; US$ 14.00

    70 Prozent aller Deutschen haben kein Testament. Doch wer Erbstreitigkeiten vermeiden möchte und eigene Vorstellungen darüber hat, wem er was hinterlassen will, der sollte rechtzeitig und vorausschauend planen. Michael Opoczynski, Redaktionsleiter und Moderator des ZDF-Wirtschaftsmagazins WISO, und Rechtsanwalt Jürgen E. Leske zeigen, wie die gesetzliche... more...

  • Conceptual and Contextual Aspects of Entrepreneurship Educationby Harry Matlay

    Emerald Group Publishing Limited 2011; US$ 199.00

    There are eight articles included in this e-book, reflecting the interplay of a variety of conceptual and contextual aspects related to entrepreneurship education and its outcomes. Areas such as entrepeneurship in secondary and university education systems with a focus on creativity and different pedagogical models. more...

  • Entrepreneurial Marketingby Sussie Morrish

    Emerald Group Publishing Limited 2011; US$ 199.00

    In this ebook, we asked the special panel members from the ANZMAC and AMS special sessions to write thought pieces and their views on EM. We have also included work from the EM Summit in Montpelier – where EM concepts were presented and discussed. In doing so, we take an international perspective by bringing together leading EM scholars from around... more...

  • Gerechtigkeitby Stephan Schlothfeldt

    De Gruyter 2012; US$ 28.00

    Justice has multiple facets. This volume examines retributive justice as well as transactional justice, and places special emphasis on distributive justice. The author establishes that an egalitarian understanding of distributive justice is superior to a model of justice based upon merit and need. The study shows that justice is undoubtedly... more...

  • Strategic Entrepreneurshipby Rainer Harms

    Emerald Group Publishing Limited 2012; US$ 199.00

    This e-book issue seeks to contribute to SE research by offering new research along the lines of the SE process (Ireland et al. 2003). This process perspective can be applied in efforts to understand the building blocks and the relation between these building blocks (van de Ven 2007) of an SE process. In an integrative effort, Ireland et al. (2003)... more...

  • Getting Paid For Dummiesby Consumer Dummies

    Wiley 2012; US$ 1.95 US$ 1.56

    Your indispensable guide to getting paid on time Want to change the way you work to improve operational efficiency and reduce business risk? This book can help. Find out why getting paid on time is important, not only for paying the bills, but also to help build a stronger business for the future. Packed with concise and effective tips, Getting Paid... more...

  • Cross-Border Venture Capital Investmentsby Horstense Tarrade

    Gabler Verlag 2012; US$ 79.95

    Hortense Tarrade analyses over 200,000 venture capital (VC) investments over the past 20 years to understand the investors' motivation to select national or foreign companies into their portfolio. She compares the sensitivity of US-based, non-US and German VC firms to the availability of local deal supply and demand as well as the relative importance... more...

  • How to Commercialise Research in Biotechnology?by Oliver Uecke

    Gabler Verlag 2012; US$ 89.95

    ?Biotechnology is considered as a key technology of the 21st century with the potential to offer technological solutions for global health and resource-based problems. Oliver Uecke analyses how early stages of the innovation process in biotechnology can be effectively managed, with the aim to transfer an innovation from academia to industry. A mixed... more...