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- Free Press 2011; US$ 30.00
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...
- Wiley 2012; US$ 27.95
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and... more...
- SAGE Publications 2012; US$ 75.00
A timely and definitive intellectual map of a key emerging discipline, the SAGE Handbook of Corporate Governance critically overviews the key themes, theoretical controversies, current research and emerging concepts that frame the field. more...
- Business Expert Press 2013; US$ 19.95
So many of us have asked ourselves?what?s a business model? What?s a good business model? This book has all the answers?it explains what a business model is, what you have to do to get one, and what to do about the one you?ve already got. To be successful, your business model must be focused sharply on your customer. And you must think strategically... more...
- Business Expert Press 2013; US$ 19.95
In his 1985 book, Competitive Advantage, Michael Porter introduced the concept of the value chain and described it as ?a systematic way of examining all activities a firm performs and how they interact, (necessary) for analyzing the sources of competitive advantage,? and introduced the idea of ?linkages,? which was the real breakthrough in management... more...
- DieBirne Verlag 2013; US$ 21.99
In einer bestehenden Organisation nimmt der Ablauf von Tätigkeiten, die sogenannten Prozesse, einen wichtigen Stellenwert ein. Ein Prozess ist eine Abfolge von Aufgaben, die durch Aufgabenträger und durch diverse Sachmittel unterstützt werden. Der erste Teil dieses Lehrbuchs zeigt eine Übersicht über die Organisationslehre mit den verschiedenen Elementen... more...
- BCS Learning & Development Limited 2013; US$ 40.99
This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. Providing principles and guidance, it shows project managers and owners how to guide projects home when mere excellence of technique or blind adherence to procedures would leave them at sea. more...
- Edward Elgar Publishing 2013; US$ 40.00
This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally.... more...
- Two Harbors Press 2009; US$ 9.99
Your most important strategic and competitive advantage is right in front of yougrow your culture, and youll grow your company! Driving to Perfection: Achieving Business Excellence by Creating a Vibrant Culture is not your average business book. It was written by someone with 25 years of hands-on business experience who has been (and still... more...