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Most popular at the top

  • B2B Brand Managementby Philip Kotler; Waldemar Pfoertsch

    Springer 2006; US$ 49.95

    Branding has been the essential factor in the success of consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. This book probes the art and science of branding industrial products. It provides the concepts, the theory, and many cases illustrating the successful branding of industrial goods. more...

  • Once You're Lucky, Twice You're Goodby Sarah Lacy

    Penguin Group US 2008; US$ 12.99

    The captivating story of the mavericks who emerged from the dot-com rubble to found the multibillion-dollar companies taking the Web into the twenty-first century Once You?re Lucky, Twice You?re Good is the story of the entrepreneurs who learned their lesson from the Internet bust of 2000 and in recent years have created groundbreaking new Web... more...

  • Managing Climate Changeby Martin Fojt; Rachel Brown

    Emerald Group Publishing Limited 2008; US$ 199.00

    Climate change is the apex of a whole range of issues which will be crucial for our planet’s future and for the generations to come – ranging from the unsustainable use of our planet’s resources, peak oil, the exponential problem of waste, the population explosion. Therefore in addressing the problem of climate change, businesses could... more...

  • The Modern Firmby John Roberts

    Oxford University Press, UK 2004; US$ 34.99

    The Economist's Best Business Book of the Year, The Modern Firm is written by one of the world's leading economists and experts on business strategy and organization, and provides new insights into the changes going on in business today. - ;Business firms around the world are experimenting with new organizational designs, changing their formal... more...

  • Project Management Communications Bibleby William Dow; Bruce Taylor

    Wiley 2010; US$ 59.95

    The authoritative reference on one of the most important aspects of managing projects--project communications With shorter production cycles and the demand for projects being faster, cheaper, and better, the need for project communications tools has increased. Written with the project manager, stakeholder, and project team in mind, this resource... more...

  • Supply Chain Excellenceby Peter Bolstorff; Robert Rosenbaum

    AMACOM 2007; US$ 39.95

    The Supply Chain Council (SCC) is a nonprofit organization dedicated to developing best practices in supply chain management. Now in a newly revised, second edition, Supply Chain Excellence is the first and only book on the DCOR, CCOR, and SCOR Models. It gives professionals implementing new supply chain projects a clear, step-by-step guide to adopting... more...

  • Cracking the Highest Glass Ceiling: A Global Comparison of Women's Campaigns for Executive Officeby Rainbow R.H.J. Murray

    ABC-CLIO 2010; US$ 45.00

    This examination of the role of gender stereotyping in media coverage of executive elections uses nine case studies from around the world to provide a unique comparative perspective. more...

  • Humanizing the Economyby John Restakis

    New Society Publishers 2010; US$ 19.95

    How the largest social movement in history is making the world a better place. more...

  • Organizing for the Creative Personby Dorothy Lehmkuhl; Dolores Cotter Lamping

    Crown Publishing Group 2011; US$ 14.95

    The right-brain way to conquering clutter, mastering time, and reaching one's goals: the first book to show creative people how to arrange their desks, their time, and their lives in a style consistent with their unique way of perceiving the world. Suggests a host of practical solutions, all in harmony with the way creative people think and act. 20... more...

  • Innovation in the Service Economyby Faiz Gallouj

    Edward Elgar Publishing 2002; US$ 40.00

    In this book, the author propounds a theoretical framework which describes and evaluates the main approaches to analyzing and understanding innovation in services. He provides interesting and extensive empirical material on the nature and sources of innovation in various services sectors and countries, and makes an original contribution both to theories... more...