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- Palgrave Macmillan 2001; US$ 120.00
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information,... more...
- Penguin Publishing Group 2007; US$ 16.00
If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands of startups each year approach the dangerous transition that Doug Tatum calls No Man?s Land?when they are too big too be considered small but still too small to be considered big. Tatum offers the navigational rules these companies... more...
- SAGE Publications 1996; US$ 50.00
`[I}n this volume, contributors from the fields of both strategic management and organizational behaviour have been brought together to explore the relationship between organizational learning and competitive advantage.... In their editorial introduction, Edmonson and Moingeon trace changes within the fields of strategy and organizational development... more...
- University of California Press 1989; US$ 21.56
A commonplace assumption about American workers is that they lack class consciousness. This perception has baffled social scientists, demoralized activists, and generated a significant literature on American exceptionalism. In this provocative book, a young sociologist takes the prevailing assumptions to task and sheds new light upon this very important... more...
- Edward Elgar Publishing 2010; US$ 40.00
The emergence of platforms is a novel phenomenon impacting most industries, from products to services. This book provides an overview of platforms and discusses governance, management, design and knowledge issues. It is suitable for academics and advanced students in management, innovation, strategy, economics and design. more...
- Palgrave Macmillan 2007; US$ 105.00
This book examines the role of faith-based organizations in managing international aid, providing services, defending human rights and protecting democracy. It argues that greater engagement with faith communities and organizations is needed, and questions traditional secularism that has underpinned development policy and practice in the North. more...
- Oxford University Press, USA 2013; US$ 17.95
The practice of economic development has undergone significant transformation over the past decade, due to globalization and democratization. While beneficiaries previously held little sway in the way international economic institutions delegated funds for projects, today it would be difficult-if not impossible-for the average government or for the... more...
- Globe Pequot Press 2012; US$ 18.99
How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners, blending their professional skills with solid business sense to achieve early profitability. more...
- Wiley 2015; US$ 22.99 US$ 18.39
The fast and easy way to make sense of statistics for big data Does the subject of data analysis make you dizzy? You've come to the right place! Statistics For Big Data For Dummies breaks this often-overwhelming subject down into easily digestible parts, offering new and aspiring data analysts the foundation they need to be successful in the field.... more...