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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second EditionBusiness Expert Press 2014; US$ 19.95
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...
- Business Expert Press 2015; US$ 19.95
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at... more...
- Wiley 2014; US$ 81.50 US$ 70.63
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial... more...
- Wiley 2006; US$ 22.00 US$ 19.50
What if you could consistently bring in $5,000 to $50,000 in real estate cash flow every month? Would you change the way you live your life? Every year, thousands of Americans do just that, using real estate to achieve the wealth and independence they've always dreamed of. In The Real Estate Fast Trac k, author David Finkel offers step-by-step guidance... more...
- Wiley 2013; US$ 19.95 US$ 17.29
Preventing violent conflicts and establishing comprehensive lasting peace in some of the world’s most turbulent regions has become the new global imperative. But to be effective, peacebuilding must be a multilateral, not a unilateral process. Even for the world’s sole surviving superpower, promoting and sustaining durable peace requires... more...
- Wiley 2011; US$ 25.95 US$ 22.99
Praise for Look At More "Andy Stefanovich is a masterful storyteller and a true 'curator of inspiration.' Look At More gives you a dose of Andy's adrenaline and creative can-do spirit, and it provides you with a powerful how-to guide for inspiring workplace innovation that lasts."Beth Comstock, chief marketing officer, GE "Andy Stefanovich... more...
- Wiley 2013; US$ 64.00 US$ 55.47
This new edition of a core undergraduate textbook for construction managers reflects current best practice, topical industry preoccupations and latest developments in courses and fundamental subjects for students. While the construction process still requires traditional skills, changes over recent decades today demand improved understanding of modern... more...
- Wiley 2013; US$ 75.00 US$ 65.00
In this fifth edition of the bestselling text in organizational theory and behavior, Bolman and Deal’s update includes coverage of pressing issues such as globalization, changing workforce, multi-cultural and virtual workforces and communication, and sustainability. A full instructor support package is available including an instructor’s... more...
- Wiley 2015; US$ 24.99 US$ 21.66
A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations. This book helps... more...