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  • Change Management für Dummiesby Alexandra Schichtel

    Wiley 2016; US$ 21.95

    Unternehmen stehen vor allem in Krisenzeiten vor der Aufgabe, sich Veränderungen inner- und außerhalb des Unternehmens zu stellen, um ihre Existenz langfristig zu sichern. Alexandra Schichtel zeigt in "Change Management für Dummies" Entscheidern, Erleidern, Engagierten und Interessierten, was Veränderungen für die Organisation... more...

  • Chinese Lexical Semanticsby Qin Lu; Helena Hong Gao

    Springer International Publishing 2016; US$ 131.00

    This book constitutes the thoroughly refereedpost-workshop proceedings of the 16th Chinese Lexical Semantics Workshop, CLSW2015, held in Beijing, China, in May 2015. The 64 regular and 4 short papers included in this volumewere carefully reviewed and selected from 248 submissions. They are organizedin topical sections named: lexical semantics;... more...

  • Introducing Needs Analysis and English for Specific Purposesby James Dean Brown

    Taylor and Francis 2016; US$ 39.95

    Introducing Needs Analysis and English for Specific Purposes is a clear and accessible guide to the theoretical background and practical tools needed for this early stage of curriculum development in ESP. Beginning with definitions of needs analysis and ESP, this book takes a jargon-free approach which leads the reader step-by-step through the process... more...

  • Aviation Englishby Dominique Estival; Candace Farris; Brett Molesworth

    Taylor and Francis 2016; US$ 54.95

    Aviation English investigates the key issues related to the use of English for the purpose of communication in aviation and analyses the current research on language training, testing and assessment in the area of Aviation English. Based on a series of recent empirical studies in aviation communication and taking an interdisciplinary approach, this... more...

  • Immobilienkauf für Dummiesby Stefanie Sammet; Stefan Schwartz

    Wiley 2015; US$ 17.50

    Der Traum von den eigenen vier Wänden - dieses Buch kann Ihnen helfen, ihn zu verwirklichen! Steffi Sammet und Stefan Schwartz begleiten Sie von der Suche nach der geeigneten Immobilie für Eigennutzung, Vermietung oder als Feriendomizil über die Finanzierung bis hin zum Vertragsabschluss. Mit handfesten Tipps unterstützen sie Sie... more...

  • Innovation und Persuasion in der Presseby Sabine Heyne; Bastian A. Vollmer

    Springer Fachmedien Wiesbaden 2015; US$ 29.99

    Die Autoren untersuchen anhand von gegensätzlicher Zeitungsgenres (Bild und Süddeutsche Zeitung) neben Form und Verteilung die persuasive Verwendung von Neologismen innerhalb der Thematik ?Libyenkrieg?. Sie zeigen, dass beide Zeitungen auf überraschend ähnliche Weise expressive und persuasive Neologismen verwenden. Diese Annäherung der Zeitungsgenres... more...

  • Southern Min (Hokkien) as a Migrating Languageby Picus Sizhi Ding

    Springer Singapore 2015; US$ 54.99

    This book presents multilingualism as a social phenomenon, which arises when speakers of a different language move to a new society and learn to speak the dominant language of the society. It offers case studies of Hokkien migrating families when they encounter new languages in Burma, Macao and San Francisco, showing how a family changes across generations... more...

  • Chinese Language Education in the United Statesby Jiening Ruan; Jie Zhang; Cynthia B. Leung

    Springer International Publishing 2015; US$ 129.00

    This book offers historical, philosophical, and sociocultural perspectives on Chinese language education for speakers of other languages with a special focus on Chinese language education in the United States. It provides a comprehensive, cross-disciplinary look at changes in CFL/CSL education over time in China and the U.S. and the philosophical,... more...

  • Exploring Innovative Pedagogy in the Teaching and Learning of Chinese as a Foreign Languageby Robyn Moloney; Hui Ling Xu

    Springer Singapore 2015; US$ 129.00

    Teachers of Chinese as a foreign language in many international contexts are searching for pedagogic solutions to promote effective learning. Models of innovative and successful approaches are urgently needed. This volume presents a collection of compelling and empirically rich research studies that showcases innovative developments in the practice... more...

  • Shakespeare für Dummiesby John Doyle; Ray Lischner

    Wiley 2015; US$ 11.50

    Entdecken Sie die Geheimnisse von Romeo, Hamlet, Macbeth & Co. Dachten Sie bisher immer, dass Shakespeare eine Nummer zu groß für Sie ist? Oder gehören Sie zu denjenigen, die dank der zahlreichen Verfilmungen seiner Werke gerne mehr über ihn erfahren möchten? Oder möchten Sie einmal einen Blick in die englischen Originale werfen? Dann sollten... more...