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- VS Verlag für Sozialwissenschaften 2009; US$ 39.99
Das Phänomen ?Web 2.0? wird immer mehr zu einem erfolgsentscheidenden Faktor für das Markenmanagement. Web 2.0 verändert maßgeblich das Verständnis, die Gestaltung und Kommunikation von Marken. Gerade durch die neuen technischen Möglichkeiten begegnen die Konsumenten den Unternehmen zum ersten Mal wirklich auf Augenhöhe. Sie fordern immer mehr den... more...
- Edward Elgar Publishing 2008; US$ 40.00
Explains the unique way in which meta-organizations function, how they differ from organizations with individual membership, and how they are crucial agents in the process of globalization. This book is suitable for researchers and postgraduate students interested in organization theory, politics and organizations, or international organizations. more...
- Policy Press 2008; US$ 99.00
How did partnerships come to emerge almost everywhere and at almost the same time? What is the inner logic of partnerships? And at what point does that logic begin to break down? This book improves our understanding of the shifting ground on which partnerships and agreements must be reached in today's hyper-complex society. more...
- SAGE Publications 2003; US$ 49.00
Reworking Gender: A Feminist Communicology of Organization examines the place of gender and feminist scholarship in contemporary critical organization studies. Departing from the common view of gender as a specialized branch of organization scholarship, authors Dennis K. Mumby and Karen Lee Ashcraft reposition feminism in a communication-centered... more...
- Taylor and Francis 2000; US$ 43.95
Identity-based approaches to understanding thoughts, feelings, and actions in organizations have produced, particularly in recent years, an array of rich insights that have broadened the domain of organizational behavior. This book brings these insights together in one complete source and uses them collectively to stretch further the boundaries of... more...
- Emerald Group Publishing Limited 2007; US$ 120.00
The new annual series, Research on Emotion in Organizations, presents empirical and conceptual articles at the forefront of research in this intriguing new area. Ignored for much of the previous century, the study of emotion and its antecedents and consequences in organizations is currently generating a torrent of new research. Topics include the effects... more...
- Emerald Group Publishing Limited 2006; US$ 199.00
EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can... more...
- Kent Press 2012; US$ 24.99
The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product,... more...
- Taylor and Francis 2014; US$ 43.95
One of the most pressing needs of modern society is to understand and construct organizations that are not only effective in terms of carrying out work but that also allow and encourage people to develop their full human potential. Psychoanalytic theory describes those primary processes that lie at the heart of human activity and provides new insights... more...