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- Wiley 2012; US$ 70.00
A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by expert event manager Julia Rutherford Silvers, the book outlines the tools... more...
- Taylor and Francis 2013; US$ 48.99
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental... more...
- Taylor and Francis 2014; US$ 175.00
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores... more...
- Infinite Ideas 2008; US$ 12.95
Champneys Health Resorts are the most prestigious luxury spas in the UK and with over 80 years of experience in health, beauty and well-being, the company has developed into one of the sector?s most recognised and trusted brands. Champneys? therapists, fitness experts and highly-trained chefs provide the highest standards in creating a haven of tranquillity... more...
- Taylor and Francis 2014; US$ 160.00
Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism.... more...
- Goodfellow Publishers Ltd 2014; US$ 48.00
Second edition of this a user friendly and hands-on introduction to finance and accounting in the hospitality industry. This fully revised and updated edition is a must-have text for all students and practitioners, enabling them to put their learning into practice to achieve immediate results. more...
- Taylor & Francis 2002; US$ 54.95
Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism... more...
- Entrepreneur Press 2010; US$ 19.95
This up-to-date primer on one of today?s hottest businesses walks readers step by step through the process of developing an event planning business, featuring more resources, new trends, new online tools and new interviews with fresh advice from successful event planners. Covering hot new trends in the industry, including the rise in first birthday... more...
- Emerald Group Publishing Limited 2011; US$ 199.00
This ebook aims to explore the challenges of diversity management in the US hospitality industry by drawing together papers from researchers and industry experts, all of whom attended the Hopsitality Industry Diversity Institute conference, and, like the conference itself, aims to create a bridge between academia and practice by sharing cases of best... more...
- Taylor and Francis 2014; US$ 67.95
Make sure your culinary arts students are prepared for the “real world!” Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy chronicles the creation and development of an undergraduate degree program in culinary arts at the Dublin Institute of Technology. Written by the head of the institute's School of Culinary Arts and... more...