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Most popular at the top
- Taylor and Francis 2013; US$ 50.95
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of... more...
- Entrepreneur Press 2009; US$ 19.95
Americans spend nearly $600 billion a year eating out. As consumers are dining out or taking prepared food home with increased frequency, food-service operations are skyrocketing. There?s plenty of room for more food businesses, but for a successful startup you need more than just good recipes. You also need to know about planning, capitalization,... more...
- Infinite Ideas 2008; US$ 12.95
Champneys Health Resorts are the most prestigious luxury spas in the UK and with over 80 years of experience in health, beauty and well-being, the company has developed into one of the sector?s most recognised and trusted brands. Champneys? therapists, fitness experts and highly-trained chefs provide the highest standards in creating a haven of tranquillity... more...
- Wiley 2006; US$ 71.50
Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide offers everything you... more...
- Taylor & Francis 2002; US$ 54.95
Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism... more...
- Emerald Group Publishing Limited 2011; US$ 199.00
This ebook aims to explore the challenges of diversity management in the US hospitality industry by drawing together papers from researchers and industry experts, all of whom attended the Hopsitality Industry Diversity Institute conference, and, like the conference itself, aims to create a bridge between academia and practice by sharing cases of best... more...
- Entrepreneur Press 2012; US$ 49.00
There are few businesses as glamorous as owning a bar or club. You'll be the proprietor of the establishment where people meet, greet, eat and drink. It'll be a home away from home for some of your customers, and you'll be the ruler of this social roost. The profit potential for bars is incredible. By taking a $20 bottle of liquor, and selling it... more...
- Goodfellow Publishers Ltd 2015; US$ 48.00
A comprehensive text that addresses the environmental issues, with solutions and examples of best practice that allow venues, event agencies, contractors and suppliers to move forward with confidence, and so maintain a vibrant and lucrative sector. more...
- Taylor and Francis 2014; US$ 136.00
Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic... more...
- Taylor and Francis 2014; US$ 61.95
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through... more...