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Most popular at the top
- Goodfellow Publishers Ltd 2012; US$ 48.00
Provides the ?whys? and ?hows?of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more. more...
- Taylor and Francis 2013; US$ 62.95
Stay ahead of your customers as their service expectations change! In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction... more...
- Taylor and Francis 2013; US$ 59.95
Now in a fully revised and updated second edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of the event manager and their diverse responsibilities through each phase of the event planning process, this is still the only textbook... more...
- Taylor and Francis 2013; US$ 73.95
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry?s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development.... more...
- Taylor and Francis 2013; US$ 65.95
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality... more...
- Goodfellow Publishers Ltd 2013; US$ 48.00
A complete guide to using key managerial accounting techniques for planning, controlling and improving profitability at the business property level - the ?cutting-edge? of routine decision making. Extended edition now includes a major new section Step-by-Step: Quantitative analysis of cost functions in hotels & restaurants. more...
- Taylor and Francis 2013; US$ 63.95
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and... more...
- Emerald Group Publishing Limited 2013; US$ 199.00
Commercial hospitality is a phenomenon that, if better understood will serve to strengthen our understanding of the development of civilization as a whole. This ebook focuses on the history of the commercial hospitality industry in relation to its philosophical, anthropological, sociological and economic underpinnings. more...
- Goodfellow Publishers Ltd 2014; US$ 48.00
It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner. more...
- De Gruyter 2011; US$ 56.00
In diesem seit 1993 erscheinenden Standardwerk werden von ausgewiesenen Experten alle wesentlichen Aspekte von Pauschalreisen beleuchtet. Neben den grundlegenden Konzepten von (Flug-)Pauschalreisen sind das Fragen des Reiserechts, Besonderheiten der Besteuerung von Reiseveranstaltern, Cash- und Revenue-Management sowie Marketing und Reisebürovertrieb.... more...