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Most popular at the top
- Transit Lounge 2013; US$ 12.99
In the mid-eighties John McBeath and his partner Sue left Australia for India with the dream to open a European-style pensione in an old Portuguese villa in Goa. After several visits to India they had realised that Goa with its European influences, pristine beaches, and laid-back tropical lifestyle was at the start of a tourism boom. Now told for the... more...
- Taylor and Francis 2013; US$ 53.95
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental... more...
- Taylor and Francis 2013; US$ 56.95
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of... more...
- Skyhorse Publishing 2014; US$ 49.99
The premier safety guidebook for anyone working in the event industry. The Event Safety Guide is the United States? first published safety guidance directed specifically at the live event industry. Culled from existing life safety standards and the insight of top professionals within the event industry, The Event Safety Guide compiles the best... more...
- De Gruyter 2015; US$ 42.24
This textbook has been tried and tested for over 25 years and was awarded the ITB Book Award. It offers a comprehensive and systematic presentation of the fundamental principles and background of the tourist industry. The focus of this work is on the business aspects of tourism, giving students and practitioners an economic perspective.... more...
- Taylor and Francis 2014; US$ 68.95
Gatherings of people for a purpose always have and always will be a part of the human story. Those staging these events have a social and environmental responsibility to manage their impacts and enhance their positive lasting legacies. Written by a leader in the field, this book is a practical, step-by-step guide taking readers through the key aspects... more...
- Taylor and Francis 2014; US$ 55.95
A multidisciplinary approach to the challenges of developing a complete package for convention and event tourism To be successful in today?s competitive convention and event tourism market, communities need to provide a complete package that includes quality lodging, convenient and affordable transportation, restaurants, entertainment, and tourist... more...
- Taylor and Francis 2014; US$ 72.95
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through... more...
- Atlantic Publishing Group Inc 2014; US$ 9.97
This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guid more...
- Wiley 2002; US$ 52.00 US$ 45.07
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market... more...