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Hospitality industry

Most popular at the top

  • The Business of Event Planningby Judy Allen

    Wiley 2010; US$ 50.00

    Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts... more...

  • Marketing Your Event Planning Businessby Judy Allen

    Wiley 2010; US$ 45.00

    Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events,... more...

  • Event Planning Ethics and Etiquetteby Judy Allen

    Wiley 2010; US$ 45.00

    The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined... more...

  • Einsatzmöglichkeiten der kennzahlengesteuerten Früherkennung im Hotelmanagementby Joachim Ollhoff

    Diplomica Verlag 2007; US$ 44.10

    Hauptbeschreibung Ziel dieser Studie ist es, zu untersuchen, ob und in welcher Form Ansätze zu einem operativen kennzahlengesteuerten Früherkennungssystem in der Hotelbranche zu erkennen sind. Dazu wurde eine Untersuchung mit dem Schwerpunktinstrument des persönlich geführten Interviews durchgeführt, um Erkenntnisse über das Vorhandensein dieses... more...

  • Der Weg zu neuen Gästenby Jörg Matthiessen

    Diplomica Verlag 2007; US$ 55.71

    Hauptbeschreibung Aufgrund des enormen Zuwachses von Hotels auf dem deutschen Markt, sehen sich die Hotels einem immer stärker werdenden Wettbewerbsdruck ausgesetzt. Waren im Jahr 1985 41 Hotelgesellschaften mit insgesamt 1.068 Hotels auf dem deutschen Hotelmarkt tätig, so sind es 2006 bereits 123 Hotelgesellschaften mit 3.740 Hotels. Insgesamt sind... more...

  • Meeting & Event Planning For Dummiesby Susan Friedmann

    Wiley 2011; US$ 21.99

    Expert advice on how to stage the perfect event every time "A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U. Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This... more...

  • Auf dem Weg zum Profi im Verkaufby Karl Herndl

    Springer Fachmedien 2009; US$ 29.95

    more...

  • Events Managementby Razaq Raj; Paul Walters; Tahir Rashid

    SAGE Publications 2008; US$ 67.00

    ?This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational? - Neil Robinson, University of Salford Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully... more...

  • Development and Progress in Contemporary Hospitality Managementby Rob Law; Billy Bai

    Emerald Group Publishing Limited 2011; US$ 199.00

    To provide a basis for understanding the trends and issues that are related to the major areas in hospitality, the International Journal of Contemporary Hospitality Management presents an ebook that comprises review articles, each focusing on a specific area and providing important information about the past and present research efforts, together with... more...

  • Essen ohne Sinn und Verstandby Brian Wansink; Sonja Hauser

    Campus Verlag 2008; US$ 17.40

    Hauptbeschreibung Wir essen mehr als nötig ? nicht nur, weil wir Lust aufs Essen haben. Unsere Gewohnheiten spielen dabei genauso eine Rolle wie die Umstände, unter denen wir Nahrung zu uns nehmen. Und nicht zuletzt verführt uns die Lebensmittelindustrie mit subtilen Tricks. Dieses Buch vermittelt ganz praktisch, wissenschaftlich fundiert und mit... more...