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- De Gruyter 2010; US$ 70.00
Ziel des Lehrbuches ist es, einen umfassenden Einblick in das gesamte Spektrum elektronischer Informations-, Kommunikations- und Reservierungssysteme im Tourismus zu geben. Das Lehrbuch umfasst die Inhalte der Vorlesungen mit Übungen an Hochschulen aller Ebenen. more...
- De Gruyter 2013; US$ 56.00
In diesem Lehrbuch werden Strukturmerkmale der Hotellerie und Entwicklungen auf dem Hotelmarkt betrachtet. Der Hotelbetrieb, seine Leistungen und die Organisation werden ebenso dargestellt wie die Unternehmenspolitik und Planung. Qualitäts-, Personal-, Kostenmanagement sowie Investition und Finanzierung sind weitere Schwerpunkte. In dieser Auflage... more...
- Taylor and Francis 2013; US$ 27.95
If you're tired of Tourist Traps and Guilt Trips, or just want to have a positive impact on local people and their environment, this book is for you. Find hundreds of new ideas for your next holiday and visit amazing communities not listed in other guidebooks.The Ethical Travel Guide is a natural successor to Tourism Concern's hugely popular Good Alternative... more...
- Transit Lounge 2013; US$ 12.99
In the mid-eighties John McBeath and his partner Sue left Australia for India with the dream to open a European-style pensione in an old Portuguese villa in Goa. After several visits to India they had realised that Goa with its European influences, pristine beaches, and laid-back tropical lifestyle was at the start of a tourism boom. Now told for the... more...
- Taylor and Francis 2013; US$ 53.95
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental... more...
- Taylor and Francis 2013; US$ 56.95
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of... more...
- Skyhorse Publishing 2014; US$ 49.99
The premier safety guidebook for anyone working in the event industry. The Event Safety Guide is the United States? first published safety guidance directed specifically at the live event industry. Culled from existing life safety standards and the insight of top professionals within the event industry, The Event Safety Guide compiles the best... more...
- De Gruyter 2015; US$ 56.00
This textbook has been tried and tested for over 25 years and was awarded the ITB Book Award. It offers a comprehensive and systematic presentation of the fundamental principles and background of the tourist industry. The focus of this work is on the business aspects of tourism, giving students and practitioners an economic perspective.... more...
- Taylor and Francis 2014; US$ 68.95
Gatherings of people for a purpose always have and always will be a part of the human story. Those staging these events have a social and environmental responsibility to manage their impacts and enhance their positive lasting legacies. Written by a leader in the field, this book is a practical, step-by-step guide taking readers through the key aspects... more...
- Taylor and Francis 2014; US$ 55.95
A multidisciplinary approach to the challenges of developing a complete package for convention and event tourism To be successful in today?s competitive convention and event tourism market, communities need to provide a complete package that includes quality lodging, convenient and affordable transportation, restaurants, entertainment, and tourist... more...