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- Taylor and Francis 2012; US$ 64.95
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event,... more...
- Taylor and Francis 2013; US$ 62.95
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry?s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development.... more...
- Quirk Books 2013; US$ 18.95
Hors d'oeuvres have a reputation for requiring frou-frou ingredients that are difficult to identify?let alone locate in a grocery store. (When's the last time you ate an amuse-bouche at home?) It's about time for an appetizer cookbook that has fun with the concept of tasting an entire meal in one bite! With Tiny Food Party! , Teri Lyn Fisher and... more...
- De Gruyter 2013; US$ 557.00
In diesem Lehrbuch werden Strukturmerkmale der Hotellerie und Entwicklungen auf dem Hotelmarkt betrachtet. Der Hotelbetrieb, seine Leistungen und die Organisation werden ebenso dargestellt wie die Unternehmenspolitik und Planung. Qualitäts-, Personal-, Kostenmanagement sowie Investition und Finanzierung sind weitere Schwerpunkte. In dieser Auflage... more...
- Taylor and Francis 2013; US$ 26.95
If you're tired of Tourist Traps and Guilt Trips, or just want to have a positive impact on local people and their environment, this book is for you. Find hundreds of new ideas for your next holiday and visit amazing communities not listed in other guidebooks. The Ethical Travel Guide is a natural successor to Tourism Concern's hugely popular Good... more...
- Transit Lounge 2013; US$ 12.99
In the mid-eighties John McBeath and his partner Sue left Australia for India with the dream to open a European-style pensione in an old Portuguese villa in Goa. After several visits to India they had realised that Goa with its European influences, pristine beaches, and laid-back tropical lifestyle was at the start of a tourism boom. Now told for the... more...
- Taylor and Francis 2013; US$ 46.95
The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what is sponsorship, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. To reflect... more...
- Taylor and Francis 2014; US$ 50.78
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve... more...
- Taylor and Francis 2014; US$ 57.95
The third edition of this classic volume integrates the idea of balancing tourism with protection of the resources upon which it depends. The text stresses the role of the community, identifies potential pitfalls, and raises issues of developmental ethics. It includes topics such as environmental impact, sustainability, and ecotourism. Special emphasis... more...
- Wiley 2002; US$ 49.50
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market... more...