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- Transit Lounge 2013; US$ 12.99
In the mid-eighties John McBeath and his partner Sue left Australia for India with the dream to open a European-style pensione in an old Portuguese villa in Goa. After several visits to India they had realised that Goa with its European influences, pristine beaches, and laid-back tropical lifestyle was at the start of a tourism boom. Now told for the... more...
- Taylor and Francis 2013; US$ 48.99
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental... more...
- Taylor and Francis 2013; US$ 50.95
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of... more...
- Skyhorse Publishing 2014; US$ 49.95
The premier safety guidebook for anyone working in the event industry. The Event Safety Guide is the United States? first published safety guidance directed specifically at the live event industry. Culled from existing life safety standards and the insight of top professionals within the event industry, The Event Safety Guide compiles the best... more...
- Taylor and Francis 2014; US$ 61.95
Gatherings of people for a purpose always have and always will be a part of the human story. Those staging these events have a social and environmental responsibility to manage their impacts and enhance their positive lasting legacies. Written by a leader in the field, this book is a practical, step-by-step guide taking readers through the key aspects... more...
- Atlantic Publishing Group Inc 2014; US$ 9.97
This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guid more...
- Apple Academic Press 2011; US$ 129.95
Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s largest industries, and in many regions it is the single largest source of investment and employment. This new book provides a look at many important issues... more...
- Taylor and Francis 2009; US$ 64.95
Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities ? legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures the hosting organizations... more...
- Taylor and Francis 2006; US$ 59.95
Now in its third successful edition, The Economics of Leisure and Tourism has been fully revised and updated to cover all the latest issues and changes, and more. Essentially a real world text in applied economics, it explains the necessary economic theories from first principles and applies them to a range of leisure and tourism problems and issues... more...
- Taylor and Francis 2010; US$ 58.95
Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed... more...