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  • Events Managementby Glenn Bowdin; Johnny Allen; Rob Harris; Ian McDonnell; William O'Toole

    Taylor and Francis 2012; US$ 64.95

    Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event,... more...

  • The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer?s Businessby Sriram Dasu; Richard Chase

    McGraw-Hill Education 2013; US$ 28.00

    Understand Consumer Psychology to Drive Profits and Growth Want to know exactly what?s driving your customer's behavior? NOW YOU CAN! The Customer Service Solution explains how consumers perceive services and shows you how to enhance the customer experience--every time. In this economic climate, the customer service experience is more... more...

  • Conferences and Conventions 3rd Editionby Tony Rogers

    Taylor and Francis 2013; US$ 62.95

    Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry?s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development.... more...

  • Tiny Food Party!by Teri Lyn Fisher; Jenny Park

    Quirk Books 2013; US$ 18.95

    Hors d'oeuvres have a reputation for requiring frou-frou ingredients that are difficult to identify?let alone locate in a grocery store. (When's the last time you ate an amuse-bouche at home?) It's about time for an appetizer cookbook that has fun with the concept of tasting an entire meal in one bite! With Tiny Food Party! , Teri Lyn Fisher and... more...

  • Hotelmanagementby Axel Gruner; U. Karla Henschel; Burkhard von Freyberg

    De Gruyter Oldenbourg 2013; US$ 557.00

    In diesem Lehrbuch werden Strukturmerkmale der Hotellerie und Entwicklungen auf dem Hotelmarkt betrachtet. Der Hotelbetrieb, seine Leistungen und die Organisation werden ebenso dargestellt wie die Unternehmenspolitik und Planung. Qualitäts-, Personal-, Kostenmanagement sowie Investition und Finanzierung sind weitere Schwerpunkte. In dieser Auflage... more...

  • Informationsmanagement im Tourismusby Robert Goecke; Axel Schulz; Uwe Weithöner

    De Gruyter Oldenbourg 2010; US$ 1,046.00

    Ziel des Lehrbuches ist es, einen umfassenden Einblick in das gesamte Spektrum elektronischer Informations-, Kommunikations- und Reservierungssysteme im Tourismus zu geben. Das Lehrbuch umfasst die Inhalte der Vorlesungen mit Übungen an Hochschulen aller Ebenen. more...

  • The Ethical Travel Guideby Polly Pattullo; Orely Minelli

    Taylor and Francis 2013; US$ 27.95

    If you're tired of Tourist Traps and Guilt Trips, or just want to have a positive impact on local people and their environment, this book is for you. Find hundreds of new ideas for your next holiday and visit amazing communities not listed in other guidebooks. The Ethical Travel Guide is a natural successor to Tourism Concern's hugely popular Good... more...

  • What Westerners Have for Breakfastby John McBeath

    Transit Lounge 2013; US$ 12.99

    In the mid-eighties John McBeath and his partner Sue left Australia for India with the dream to open a European-style pensione in an old Portuguese villa in Goa. After several visits to India they had realised that Goa with its European influences, pristine beaches, and laid-back tropical lifestyle was at the start of a tourism boom. Now told for the... more...

  • Promoting and Marketing Eventsby Nigel Jackson

    Taylor and Francis 2013; US$ 48.99

    This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental... more...

  • Events Sponsorshipby Ian McDonnell; Malcolm Moir

    Taylor and Francis 2013; US$ 50.95

    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of... more...