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- Wiley 2002; US$ 49.50
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market... more...
- Emerald Group Publishing Limited 2002; US$ 199.00
Looking back over past volumes, it is possible to discern gaps in the topic areas addressed by the journal. Among these, I would include club operations and I was delighted to receive a proposal from Clayton Barrows for a special issue focused on private clubs in North America. more...
- Wiley 2006; US$ 79.50
Complete guidance to the ins and outs of gaming operations Management personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino. Written... more...
- Taylor and Francis 2006; US$ 42.95
Worldwide Destinations: The Geography of Travel and Tourism provides comprehensive coverage of worldwide tourism destinations, examining the basic principles underlying the geography of tourist demand, supply and transportation, together with a broad survey of world tourism generating and destination regions. more...
- Emerald Group Publishing Limited 2006; US$ 94.95
Delivers insights of a host of scientific studies pertaining to hospitality, leisure, and tourism, while providing a forum to stimulate discussions on contemporary issues and trends essential to theory advancement, as well as professional practices from a global perspective. This book focuses on divulging the innovative methods of inquiry. more...
- Taylor and Francis 2007; US$ 68.95
For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ?controlled? by design. By drawing upon ongoing research conducted over several years into the experiences of groups... more...
- Taylor and Francis 2007; US$ 48.95
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality... more...
- Taylor and Francis 2004; US$ 67.95
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies... more...
- Taylor and Francis 2007; US$ 65.00
Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks... more...
- CABI 2005; US$ 110.00
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. more...