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Most popular at the top

  • Events Sponsorshipby Ian McDonnell; Malcolm Moir

    Taylor and Francis 2013; US$ 50.95

    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of... more...

  • The Event Safety Guideby Event Safety Alliance

    Skyhorse Publishing 2014; US$ 49.95

    The premier safety guidebook for anyone working in the event industry. The Event Safety Guide is the United States? first published safety guidance directed specifically at the live event industry. Culled from existing life safety standards and the insight of top professionals within the event industry, The Event Safety Guide compiles the best... more...

  • Sustainable Event Management: A Practical Guideby Meegan Lesley Jones; Meegan Jones

    Taylor and Francis 2014; US$ 57.95

    Gatherings of people for a purpose always have and always will be a part of the human story. Those staging these events have a social and environmental responsibility to manage their impacts and enhance their positive lasting legacies. Written by a leader in the field, this book is a practical, step-by-step guide taking readers through the key aspects... more...

  • DEVELOPING A SUCCESSFUL INFRASTRUCTby Robert R. Nelson

    Taylor and Francis 2014; US$ 55.95

    A multidisciplinary approach to the challenges of developing a “complete package” for convention and event tourism To be successful in today?s competitive convention and event tourism market, communities need to provide a complete package that includes quality lodging, convenient and affordable transportation, restaurants, entertainment, and tourist... more...

  • The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer?s Businessby Sriram Dasu; Richard Chase

    McGraw-Hill Education 2013; US$ 28.00

    Understand Consumer Psychology to Drive Profits and Growth Want to know exactly what?s driving your customer's behavior? NOW YOU CAN! The Customer Service Solution explains how consumers perceive services and shows you how to enhance the customer experience--every time. In this economic climate, the customer service experience is more... more...

  • The Business of Event Planningby Judy Allen

    Wiley 2010; US$ 50.00

    Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts... more...

  • Der Weg zu neuen Gästenby Jörg Matthiessen

    Diplomica Verlag 2007; US$ 50.53

    Hauptbeschreibung Aufgrund des enormen Zuwachses von Hotels auf dem deutschen Markt, sehen sich die Hotels einem immer stärker werdenden Wettbewerbsdruck ausgesetzt. Waren im Jahr 1985 41 Hotelgesellschaften mit insgesamt 1.068 Hotels auf dem deutschen Hotelmarkt tätig, so sind es 2006 bereits 123 Hotelgesellschaften mit 3.740 Hotels. Insgesamt sind... more...

  • Einsatzmöglichkeiten der kennzahlengesteuerten Früherkennung im Hotelmanagementby Joachim Ollhoff

    Diplomica Verlag 2007; US$ 39.99

    Hauptbeschreibung Ziel dieser Studie ist es, zu untersuchen, ob und in welcher Form Ansätze zu einem operativen kennzahlengesteuerten Früherkennungssystem in der Hotelbranche zu erkennen sind. Dazu wurde eine Untersuchung mit dem Schwerpunktinstrument des persönlich geführten Interviews durchgeführt, um Erkenntnisse über das Vorhandensein dieses... more...

  • WISO: Meine Rechte im Jobby Birgit Franke; Christoph Burgmer

    Campus Verlag 2008; US$ 14.73

    Hauptbeschreibung Dieser WISO-Ratgeber beantwortet kompetent und verständlich alle Rechtsfragen, die einen Angestellten während seines Arbeitsverhältnisses ? vom ersten Arbeitstag bis zur Kündigung ? beschäftigen, unter anderem:Was sollte in einem Arbeitsvertrag geregelt sein? Was ist bei einer Kündigung rechtens und was nicht? Welche Rechte bestehen... more...

  • Essen ohne Sinn und Verstandby Brian Wansink; Sonja Hauser

    Campus Verlag 2008; US$ 15.78

    Hauptbeschreibung Wir essen mehr als nötig ? nicht nur, weil wir Lust aufs Essen haben. Unsere Gewohnheiten spielen dabei genauso eine Rolle wie die Umstände, unter denen wir Nahrung zu uns nehmen. Und nicht zuletzt verführt uns die Lebensmittelindustrie mit subtilen Tricks. Dieses Buch vermittelt ganz praktisch, wissenschaftlich fundiert und mit... more...