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- Emerald Group Publishing Limited 2007; US$ 199.00
Earlier versions of the articles in this e-book were presented at Fifteenth Annual Research Conference of the UK's Council for Hospitality Management Education (CHME). All articles were chosen to appear in this collection due to their bearing on the nature of hospitality management work and the skills needed by managers, and educational provision... more...
- Gabler Verlag 2012; US$ 109.00
Customer Experience Management (CEM) ist ein Prozess des strategischen Managements zur Gestaltung aller Kundenerlebnisse mit einem Unternehmen über sämtliche Kundenkontaktpunkte hinweg. Kundenerlebnisse finden vor, während und nach dem Kauf eines Produkts oder einer Dienstleistung statt, wobei die Schaffung eines ganzheitlichen Kundenerlebnisses über... more...
- Goodfellow Publishers Ltd 2012; US$ 48.00
Provides the ?whys? and ?hows?of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more. more...
- CABI 2011; US$ 160.00
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations;... more...
- Emerald Group Publishing Limited 2011; US$ 199.00
To provide a basis for understanding the trends and issues that are related to the major areas in hospitality, the International Journal of Contemporary Hospitality Management presents an ebook that comprises review articles, each focusing on a specific area and providing important information about the past and present research efforts, together with... more...
- Taylor and Francis 2012; US$ 75.00
This new edition combines within two covers: * A dictionary of 2500 terms * Descriptions of 300 organizations * A biographical dictionary of 100 personalities * Explanations of 1200 acronyms and abbreviations * Key data for well over 200 countries * A concise bibliography listing more than 100 useful sources of further information The author's long... more...
- Taylor and Francis 2014; US$ 69.95
Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort. Fulfilling the need for a relevant book which reflects the unique characteristics of research in the field this title provides students with innovative... more...
- Taylor and Francis 2011; US$ 63.95
This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give... more...
- Goodfellow Publishers Ltd 2014; US$ 48.00
Second edition of this a user friendly and hands-on introduction to finance and accounting in the hospitality industry. This fully revised and updated edition is a must-have text for all students and practitioners, enabling them to put their learning into practice to achieve immediate results. more...
- Taylor and Francis 2003; US$ 54.95
Many conferences and training events are organised by individuals who have little experience of doing so. Some have had the task thrust upon them without being offered adequate training, and have little idea of the time, experience and care needed to plan and manage events effectively. Each conference is different, and each can present a new problem... more...