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- John Wiley & Sons, Inc. 2008; US$ 52.50
The Seventh Edition of Introduction to the Hospitality Industry gives you the foundation to thrive in today's hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing... more...
- Wiley 2009; US$ 50.00
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build... more...
- SAGE India 2008; US$ 39.95
The global tourism industry is a growing, dynamic mega industry, despite the temporary. setbacks it has faced from time to time due to political and natural elements. This book approaches tourism development through a critical prism. The collection. of articles by leading experts in international tourism relooks at the complex. phenomenon of tourism... more...
- John Wiley & Sons, Inc. 2009; US$ 96.95
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership,... more...
- John Wiley & Sons, Inc. 2009; US$ 19.99
Frommer's 500 places for food & wine lovers The Culinary Adventurer's Guide to Food and Wine Around the World This guidebook leads you on a temptingworldwide tour of epicurean hot spots. From the flagship restaurants of celebrity chefs(Ferran Adrià in Spain, Mario Batali in New York City) to regional specialties served on location (kaiseki... more...
- Infobase Publishing 2010; US$ 41.94
Food is big business, offering a wide range of opportunities for anyone committed to high standards and creativity. The National Restaurant Association reports that in 2009 restaurant sales could grow to reach a record $566 billion. Currently there are more than 13 million people employed at more than 945,000 restaurants in the United States, excluding... more...
- CABI 2011; US$ 125.00
Although it may seem a recent phenomenon, tourism has long been associated with improved health and spa tourism has its roots in antiquity. With the emergence of activities such as bushwalking and meditation, and with increasing numbers of people travelling abroad for medical or cosmetic procedures, medical tourism is now a growing niche in the tourism... more...
- CABI 2011; US$ 160.00
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations;... more...
- F+W Media 2005; US$ 14.95
The Everything Guide to Starting and Running a Restaurant is your key to becoming a professional restaurateur! Your dream can become a reality--just follow the steps Ronald Lee lays out for you in this lively, informative handbook. From financing your business and choosing the perfect location to attracting and keeping satisfied customers, The Everything... more...
- Taylor and Francis 2013; US$ 67.95
The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international... more...