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Most popular at the top
- Wiley 2009; US$ 71.50 US$ 61.97
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership,... more...
- Taylor and Francis 2009; US$ 61.95
Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience. The book offers an international perspective on topics such as sustainability,... more...
- Wiley 2004; US$ 52.00 US$ 45.07
Introducing a clear path toward event excellence A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will... more...
- Taylor and Francis 2009; US$ 64.95
Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities ? legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures the hosting organizations... more...
- Taylor and Francis 2009; US$ 59.95
By 2030, China will be the world?s largest tourism destination, holidays in Outer Space will be the ultimate luxury experience, extreme Swedish ironing will be an Olympic Sport, embedded technologies will be the norm in future tourists and skiing in the Alps will be no more. These are some of the changes that will occur between now and 2030 that will... more...
- Taylor and Francis 2009; US$ 62.95
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors? wealth of theoretical, educational... more...
- Taylor and Francis 2007; US$ 62.95
Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies... more...
- Infobase Publishing 2010; US$ 41.94
Food is big business, offering a wide range of opportunities for anyone committed to high standards and creativity. The National Restaurant Association reports that in 2009 restaurant sales could grow to reach a record $566 billion. Currently there are more than 13 million people employed at more than 945,000 restaurants in the United States, excluding... more...
- Wiley 2010; US$ 35.00 US$ 29.99
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events,... more...
- Taylor and Francis 2010; US$ 65.95
The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a... more...