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Most popular at the top
- Taylor and Francis 2007; US$ 48.95
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality... more...
- Taylor and Francis 2004; US$ 67.95
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies... more...
- Emerald Group Publishing Limited 2007; US$ 99.95
Advances in Hospitality and Leisure, a peer-review serial published annually, delivers refreshing insights of a host of scientific studies pertaining to hospitality, leisure, and tourism while providing a forum to stimulate discussions on contemporary issues and emerging trends essential to theory advancement as well as professional practices from... more...
- Taylor and Francis 2007; US$ 67.95
Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis... more...
- CABI 2007; US$ 70.00
From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of entertainment. It portrays the impacts of theme parks as global competitive actors, agents of global development and cultural symbols, in the context of their role in the developing economy. more...
- John Wiley & Sons, Inc. 2008; US$ 52.50
The Seventh Edition of Introduction to the Hospitality Industry gives you the foundation to thrive in today's hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing... more...
- Wiley 2009; US$ 50.00
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build... more...
- SAGE India 2008; US$ 39.95
The global tourism industry is a growing, dynamic mega industry, despite the temporary. setbacks it has faced from time to time due to political and natural elements. This book approaches tourism development through a critical prism. The collection. of articles by leading experts in international tourism relooks at the complex. phenomenon of tourism... more...
- John Wiley & Sons, Inc. 2009; US$ 96.95
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership,... more...
- John Wiley & Sons, Inc. 2009; US$ 19.99
Frommer's 500 places for food & wine lovers The Culinary Adventurer's Guide to Food and Wine Around the World This guidebook leads you on a temptingworldwide tour of epicurean hot spots. From the flagship restaurants of celebrity chefs(Ferran Adrià in Spain, Mario Batali in New York City) to regional specialties served on location (kaiseki... more...