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- John Wiley & Sons, Inc. 2008; US$ 52.50
The Seventh Edition of Introduction to the Hospitality Industry gives you the foundation to thrive in today's hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing... more...
- Wiley 2009; US$ 50.00
An industry expert shows readers how to get the best return oninvestment from corporate events Corporate events and business entertaining are a major part of acompany's communication, marketing and public relations strategy.They are used by businesses of all sizes to solicit new business,create a corporate or brand image, and retain and build loyaltywith... more...
- Taylor and Francis 2008; US$ 65.00
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today?s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international... more...
- SAGE India 2008; US$ 39.95
The global tourism industry is a growing, dynamic mega industry, despite the temporary. setbacks it has faced from time to time due to political and natural elements. This book approaches tourism development through a critical prism. The collection. of articles by leading experts in international tourism relooks at the complex. phenomenon of tourism... more...
- Wiley 2009; US$ 71.50
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership,... more...
- Taylor and Francis 2009; US$ 61.95
Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience. The book offers an international perspective on topics such as sustainability,... more...
- Wiley 2004; US$ 52.00
Introducing a clear path toward event excellence A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will... more...
- Taylor and Francis 2009; US$ 59.95
By 2030, China will be the world?s largest tourism destination, holidays in Outer Space will be the ultimate luxury experience, extreme Swedish ironing will be an Olympic Sport, embedded technologies will be the norm in future tourists and skiing in the Alps will be no more. These are some of the changes that will occur between now and 2030 that will... more...
- Taylor and Francis 2009; US$ 62.95
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors? wealth of theoretical, educational... more...
- Taylor and Francis 2007; US$ 62.95
Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies... more...