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- De Gruyter Oldenbourg 2010; US$ 280.00
Die Hotellerie ist eine spannende und lebendige Branche. Die Veränderungsdynamik in der Hotelbranche nimmt zu und so sieht sich die Wettbewerbs- und Managementlandschaft in der Hotellerie inmitten eines tiefgreifenden Prozesses der Veränderung, der mittel- bis langfristig zu nachhaltigen Restrukturierungen auf vielen Hotelmärkten führen wird. Nicht... more...
- W. Bertelsmann Verlag 2009; US$ 13.36
Köche werden in allen Unternehmensformen des Gastgewerbes beschäftigt. Sie stellen Speisen her, planen Menüfolgen und präsentieren Produkte. Dabei berücksichtigen sie Hygienevorschriften und ernährungssphysiologische, aber auch ökonomische und ökologische Gesichtspunkte. Sie verstehen die Zubereitung unterschiedlicher Gerichte, z.B. von Fisch, Fleisch,... more...
- Taylor and Francis 2010; US$ 55.95
Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment Key features of this essential text: · user-friendly style of writing and accessible page layout enables students to... more...
- Channel View Publications 2007; US$ 49.95
The vast majority of academic research of coastal tourism resort management has been undertaken in northern and southern Europe at the expense of a wider global consideration. This book aims to address this deficit and develop a global perspective on the management issues facing coastal resorts. more...
- Monsoon Books Pte. Ltd. 2011; US$ 9.99
Increase F&B Sales is not a cookbook ? it?s a book for managers and owners of F&B outlets. Escalating costs cut into profits. This leads some F&B operators to raise prices, reduce portions, drop quality or resort to a combination of all three. A more effective and sustainable strategy to drive bottom line is to exploit the sometimes overlooked potential... more...
- Wiley 2010; US$ 45.00
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events,... more...
- Wiley 2010; US$ 50.00
Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts... more...
- Wiley 2010; US$ 45.00
The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined... more...
- Wiley 2009; US$ 50.00
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build... more...
- Taylor and Francis 2009; US$ 49.95
Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative... more...