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- De Gruyter Oldenbourg 2010; US$ 280.00
Die Hotellerie ist eine spannende und lebendige Branche. Die Veränderungsdynamik in der Hotelbranche nimmt zu und so sieht sich die Wettbewerbs- und Managementlandschaft in der Hotellerie inmitten eines tiefgreifenden Prozesses der Veränderung, der mittel- bis langfristig zu nachhaltigen Restrukturierungen auf vielen Hotelmärkten führen wird. Nicht... more...
- Springer New York 2011; US$ 139.00
First book to address service management as a unique competitive advantage in the retail industry Addresses the latest developments in the industry, such as electronic retailing, multichannel marketing, self-service technology, service innovation, and social media Cuts across traditional barriers between operations, marketing, human resources,... more...
- Taylor and Francis 2010; US$ 55.95
Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment Key features of this essential text: · user-friendly style of writing and accessible page layout enables students to... more...
- Channel View Publications 2007; US$ 49.95
The vast majority of academic research of coastal tourism resort management has been undertaken in northern and southern Europe at the expense of a wider global consideration. This book aims to address this deficit and develop a global perspective on the management issues facing coastal resorts. more...
- Monsoon Books Pte. Ltd. 2011; US$ 9.99
Increase F&B Sales is not a cookbook ? it?s a book for managers and owners of F&B outlets. Escalating costs cut into profits. This leads some F&B operators to raise prices, reduce portions, drop quality or resort to a combination of all three. A more effective and sustainable strategy to drive bottom line is to exploit the sometimes overlooked potential... more...
- Wiley 2010; US$ 45.00
The world of event planning can be alluring and dangerous atonce-exotic locales, wining and dining, and people travelingwithout their spouses. In such situations the line between businessand pleasure blurs and the nature of relationships gets cloudy.With a thoughtless act or a less-than-tactful word, long-lastingbusiness relationships can be ruined... more...
- Wiley 2010; US$ 45.00
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events,... more...
- Wiley 2010; US$ 50.00
Practical tools and expert advice for professional eventplanners Before planning an event, there is much that must be done behindthe scenes to make the event successful. Before any thought is evengiven to timing or location of the event, before the menus areselected and the decor designed, there are proposals to be written,fees and contracts to... more...
- Wiley 2009; US$ 50.00
An industry expert shows readers how to get the best return oninvestment from corporate events Corporate events and business entertaining are a major part of acompany's communication, marketing and public relations strategy.They are used by businesses of all sizes to solicit new business,create a corporate or brand image, and retain and build loyaltywith... more...
- Wiley 2013; US$ 27.00
Janine Allis explains how she grew Boost Juice bars into a global phenomenon. How do you turn a single juice bar into a global company with more than 6000 employees and $160 million in global sales? Ask Janine Allis. In The Secrets of My Success, Australia’s hottest entrepreneur tells the inside story of the growth of Boost Juice, including... more...